Unfunnel Agile Startup Campaign Checklist Ready to tell people about you amazing startup? Before you dive in, make sure you have thought through all the essential steps to getting your message out. Here is a checklist to help. Identify your campaign audience. Who are we talking to? Understand your buyer persona before launching into a campaign, will help target them correctly. TASK DUE IN PROGRESS DONE Set your goals + benchmarks. Create your benefit(s) + value. Plan + build your automation + nurturing flows. Having SMART goals can help you be sure that you’ll have tangible results to share with your team (and those traditional marketers) at the end of your campaign. Don’t forget to optimize your landing page for SEO, have a clear value proposition and call to action (usually a form for the user to complete). Your campaign doesn’t end after lead converts on your landing page. Plan and build your follow up campaigns to nurture these influencers. Write a blog post. Your campaign is amazing - don’t hide it from the Promote you blog post in social media for the people that like to scan social posts and not read blogs. Make sure you social posts link back to your blog. world. Use your blog post as the first step to introducing readers to the how you can help them and how they can share your services. Share it on social media. Add in long tail keywords. Make sure your campaign is SEO friendly Work smarter, not harder. Consider paid search and other channels. Paid media and offline Its important to know where you traffic is coming from and which channels convert on certain types of conversions. If you are trying too hard, you might be in the wrong channel. channels can be part of your campaign, too - just be sure that you so that even when you stop promoting, people will still find you. are always measuring the effectiveness of those channels. Track Your URLs. Report on Your Results. Make sure your work does not go unmeasured. Celebrate your wins, but more importantly, look for opportunities where you can change and make a better experience for customers. JOIN THE MOVEMENT

2015 Agile Marketing Campaign Checklist for Startups and Small Business

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Page 1: 2015 Agile Marketing Campaign Checklist for Startups and Small Business

Unfunnel Agile Startup Campaign Checklist

Ready to tell people about you amazing startup? Before you dive in, make sure you have thought through all the essential steps to getting your message out. Here is a checklist to help.

Identify your campaign audience. Who are we talking to? Understand your buyer persona before launching into a campaign, will help target them correctly.

TASK DUE IN PROGRESS DONE

Set your goals + benchmarks.

Create your bene�t(s) + value.

Plan + build your automation + nurturing �ows.

Having SMART goals can help you be sure that you’ll have tangible results to share with your team (and those traditional marketers) at the end of your campaign.

Don’t forget to optimize your landing page for SEO, have a clear value proposition and call to action (usually a form for the user to complete).

Your campaign doesn’t end after lead converts on your landing page. Plan and build your follow up campaigns to nurture these in�uencers.

Write a blog post. Your campaign is amazing - don’t hide it from the

Promote you blog post in social mediafor the people that like to scan social posts and not read blogs.Make sure you social posts link back to your blog.

world. Use your blog post as the �rst step to introducing readers to the how you can help them and how they can share your services.

Share it on social media.

Add in long tail keywords. Make sure your campaign is SEO friendly

Work smarter, not harder.

Consider paid search and other channels. Paid media and o�ine

Its important to know where you tra�c is comingfrom and which channels convert on certain types of conversions.If you are trying too hard, you might be in the wrong channel.

channels can be part of your campaign, too - just be sure that you

so that even when you stop promoting, people will still �nd you.

are always measuring the e�ectiveness of those channels.

Track Your URLs.

Report on Your Results. Make sure your work does not go unmeasured. Celebrate your wins, but more importantly, look for opportunities where you can change and make a better experience for customers.

JOIN THE MOVEMENT