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This week, in a webinar built to help both agencies and their clients work better together, Hanapin Marketing experts Kayla Kurtz and Sam Owen will run down a list of 14 red flags to watch out for when dealing with an agency.
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#thinkppc
Redflags When Working with a PPC Agency
HOSTED BY:
#thinkppc
Presenters
• Kayla Kurtz– Paid Search Consultant at Hanapin Marketing
– Blogger at PPC Hero
– @One800Kayla
• Sam Owen– Account Manager at Hanapin Marketing
– Blogger at PPC Hero
– @SamOwenPPC
#thinkppc
Does Your Agency Know What They’re Doing?
What kind of questions should THEY ask?
What kind of questions should YOU ask?
It’s not always easy to know if your relationships as working as well as they could. When you first start with a new agency…
And later…
Do you feel like your account manager isn’t providing the kind of feedback you NEED?
What if the feeling is MUTUAL?
#thinkppc
AGENCY CLIENT
#thinkppc
Does Your Agency Know What They’re Doing?
‘GUARANTEE’
METRICS HIDE PERFORMANCE
ONE POINT OF CONTACTREPORTING CHANGES
#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
#thinkppc
Live Poll Question #1
How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
#thinkppc
Live Poll Question #2
How do you manage your account(s)?#thinkppc
a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.
#thinkppc
Red Flag #1
Don’t give you administrative account access, or access period.
#thinkppc
Red Flag #2
Focused on specific metrics, rather than account performance as a
whole.
#thinkppc
Red Flag #3
Don’t allow you access to your Account Manager directly (email or
phone).
#thinkppc
Red Flag #4
You have no way to accurately track work completed in your account.
#thinkppc
Live Poll Question #3
What is your preferred method of tracking PPC account work?#thinkppc
a) Excel spreadsheets.b) Basecamp/project management software.c) Change history.d) Other.
#thinkppc
Red Flag #5
The entire sales process took place over email.
#thinkppc
Red Flag #6
They guarantee results.
#thinkppc
Red Flag #7
Their fee looks “too good to be true.”
#thinkppc
Red Flag #8
They don’t ask for any backend data.
#thinkppc
Red Flag #9
They can’t (or won’t) provide references.
#thinkppc
Red Flag #10
They don’t ask for or clarify goals at the beginning of the relationship.
#thinkppc
Red Flag #11
They’re a “full service” marketing agency.
#thinkppc
Red Flag #12
They increase budget without presenting a plan or reason why.
#thinkppc
Red Flag #13
They give you a single point of contact.
#thinkppc
Red Flag #14
They report suspicious timelines.
#thinkppc
Live Q&A Time!
#thinkppc
Need Help?
Would you like help with your PPC accounts and management?
I’m interested in:
o PPC Management: We handle the day-to-day management of your PPC account.
o Account Audit: We review your account for optimizations.o PPC Retainer: We handle only specific needs within your
account.o FREE Solutions Blueprint: We look at your account and
provide analysis and consultation (For accounts with $20K+ in adspend).
#thinkppc
Have more questions?
Thank you for attending Our Live Enhanced Campaigns migration! #thinkppc
• Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in adspend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up
• Or Contact us Directly:• Webinar Feedback: [email protected]
