SEO to your first 1000 customers

A case study of http://bottlesofjoy.com

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A word about SEO ethics

• SEO itself is manipulation of your website to rank well on search engines

• Google is not consistent in it's application of guidelines, so why obey their rules?

• Everybody is doing it, so why not me?• I just care about results, • I draw the line at legally permitted activities

Everyone gets penalized

• eBay loses 80% of its organic search engine rankings (Wordstream)

• 10 big brands like BBC, Mozilla, Washington Post that were penalized by Google. (link)

• Google penalizes itself for violating its own guidelines. (link)

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Marketing• SEM May 2013 – Jul 2013• Content Marketing Jul 2013 – Dec 2013• SEO Dec 2013 – Present

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SEM

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Content Marketing

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Content Marketing

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Newsletter

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Google Analytics

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Organic traffic chart

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Jackpot

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Keyword #2

Keyword:Wine Delivery

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We have conversions?!

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Use Google Products

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Google Authorship

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Google Webmaster Tools

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SEO problems revealed

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YouTube

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SEO: very strange

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Web 2.0 Backlinks

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Wine store on Blogger

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Create Landing Pages

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Our Best Landing Page

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SEO things that work!• Use Google Products

• Google Webmaster Tools• Google Plus (set up Google Authorship)• YouTube

• Get backlinks from the biggest websites• Facebook page• Wordpress, Blogger, Tumblr

• Landing Pages• SEO specific landing pages (ie. Shopify Collections Pages)• Unbounce.com

• Tracking Tools• Moz.com• Majesticseo.com• Ahrefs.com• SEO SERP Workbench (Chrome)

SEO things that work!• Use Google Products

• Google Webmaster Tools• Google Plus (set up Google Authorship)• YouTube

• Get backlinks from the biggest websites• Facebook page• Wordpress, Blogger, Tumblr

• Landing Pages• SEO specific landing pages (ie. Shopify Collections Pages)• Unbounce.com

• Tracking Tools• Moz.com• Majesticseo.com• Ahrefs.com• SEO SERP Workbench (Chrome)• Additional SEO tools (link)

Sample SEO checklistWebsite Username Password Backlink Anchor text

Wordpress pizzaguy5 Sumpaswerd

http://mypizzaco.com/catering.html

Pizza catering

Blogger

Tumblr

Youtube

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Where we are (June)• Google Organic (omitting other traffic sources)

• 431 sessions in Google Analytics• SGD$2905.2 revenue• 17 transactions• Average Order Value SGD$172.78• Ecommerce conversion rate 3.94%• Per session value SGD$6.74

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Thank You for listening

Keep in touchhttp://leanmetrics.io/blog/

Tweets: @ngweileen