10 elements-of-magento-search-marketing-by-space-48

SearchMARKETING FOR

MAGENTOWednesday, 30 April 14

Brought to you by the smashing folk atSpace 48

Wednesday, 30 April 14

What isMagento Search Marketing?


StrategicMarketing

Skills

Magento GoldPartner development

expertise

EcommerceConsultancy


How many Magento Gold partners have

this specialist ability?


VERY FEWAnswer...


specialWHICH MAKES US


Digital marketing agencies are usually the first port of call for an eCommerce business

that wants to increase its sales.


Online marketing agencies provide smart tactics that promise to pull in customers

including search, social and PPC


These tactics get them



ATTENTION



ATTENTIONand win them business based on

promising ROI figures


However, marketing agencies may not offer the supporting business process thinking and technological depth that is essential in the success of an eCommerce business.


Before deploying these tactics, there are questions of



BUSINESS



BUSINESS REWARD



BUSINESS

PROCESS

REWARD



BUSINESS

PROCESS

REWARD

RISK



BUSINESS

PROCESS

REWARD

RISK & PRIORITY



that need addressing

BUSINESS

PROCESS

REWARD

RISK & PRIORITY


eCommerceagencyThese will be answered by an


Relying purely on development can often lead to online retailers becoming

lost in a technical environment.

helpWednesday, 30 April 14

Your business can’t be without technological

development.

But at the same time, it can’t rely purely on

this alone.


For true eCommerce success, a single solution is needed that blends

both of these essential disciplines...



10STEPS OFMAGENTO

search marketingWednesday, 30 April 14

1. Business Modelling


This is your cornerstone thinking. Your proposition

thinking.


TextToo many organisations presume and many fail to appreciate the true nature

of influence online


How customers really make decisions and how they really search


Smart business modelling recognises

buying signals.


2. Process Analysis


How efficiently are you running your

processes?


Seamless 3rd party logistics

integration is the least you should

strive for


Having good customer services and returns

processes in place is key...


As is an onsite review platform

such as ...





3. Sector Analysis


Whatkeywords are your competitors targeting?


Whereare their links coming from?


From techniques to technology,

study it all...


GOODThe


BADThe


&Wednesday, 30 April 14

ugly The


4. Tech Spec


Dress the store, merchandise, add layers of

and make it suitable for all

engagementdevices.


Place products in appropriate categories. Define related products. List top rated

products and recently viewed products.


5. Technical Build


Rendering the wireframe.

Applying the specification, where developers work their magic.


Architecture, site structure, hosting, navigation, product feeds and categories.


6. Test


Test, test and test again.

A committed and consistent testing strategy

studying both technical and UX issues is vital.


The great thing about eCommerce is that the impact of any changes are rapid and

measurable.


7. Manage


You have an almost unlimited range of eCommerce tactics at your disposal.


Tactics to help you grow traffic, earn

proximity and win conversions.


The trick is to deploy the right one at the right time in the right way.


8. Refine


MAXIMISEexcellence on your site...


...disposeOF THE INEFFICIENT.


There are more channels in online retailing than just

search


Consider all the different channels such as email, social, marketplace feeds, affiliate.


9. Review


Make best practices better.

Get analytical.


Use the eyes of a business analyst, the mind of a data analyst and the heart of a

marketeer.


Calculated assessments will enable precision

planning.


10. Plan


Give consumers what they want in the form of useful, entertaining and

informative content, tutorials, video demonstrations, FAQs.


Think about what events are coming up and how you can use these as a vehicle to

engage with your consumer.


Flag it clearly through smart architecture and systematic

on-page signposting.

Work hard to build a community and you will be rewarded.

this way

you are here


Magento Search Marketing is a detailed analysis of all the factors that are important for your business. And, just as importantly-

what are not.


It’s about knowing your business well and understanding your business better than

anyone.


You know what you want and a Magento Search Marketing specialist will work with

you to achieve this.


(that’s us)


Thomson HouseBirchwood Park

WarringtonWA3 6GA

Tel 01925 393510Email [email protected]

www.space48.com


mailto:[email protected]

mailto:[email protected]

http://www.space48.com

http://www.space48.com