SearchMARKETING FOR
MAGENTOWednesday, 30 April 14
Brought to you by the smashing folk atSpace 48
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What isMagento Search Marketing?
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StrategicMarketing
Skills
Magento GoldPartner development
expertise
EcommerceConsultancy
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How many Magento Gold partners have
this specialist ability?
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VERY FEWAnswer...
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specialWHICH MAKES US
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Digital marketing agencies are usually the first port of call for an eCommerce business
that wants to increase its sales.
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Online marketing agencies provide smart tactics that promise to pull in customers
including search, social and PPC
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These tactics get them
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These tactics get them
ATTENTION
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These tactics get them
ATTENTIONand win them business based on
promising ROI figures
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However, marketing agencies may not offer the supporting business process thinking and technological depth that is essential in the success of an eCommerce business.
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Before deploying these tactics, there are questions of
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Before deploying these tactics, there are questions of
BUSINESS
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Before deploying these tactics, there are questions of
BUSINESS REWARD
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Before deploying these tactics, there are questions of
BUSINESS
PROCESS
REWARD
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Before deploying these tactics, there are questions of
BUSINESS
PROCESS
REWARD
RISK
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Before deploying these tactics, there are questions of
BUSINESS
PROCESS
REWARD
RISK & PRIORITY
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Before deploying these tactics, there are questions of
that need addressing
BUSINESS
PROCESS
REWARD
RISK & PRIORITY
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eCommerceagencyThese will be answered by an
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Relying purely on development can often lead to online retailers becoming
lost in a technical environment.
helpWednesday, 30 April 14
Your business can’t be without technological
development.
But at the same time, it can’t rely purely on
this alone.
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For true eCommerce success, a single solution is needed that blends
both of these essential disciplines...
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10STEPS OFMAGENTO
search marketingWednesday, 30 April 14
1. Business Modelling
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This is your cornerstone thinking. Your proposition
thinking.
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TextToo many organisations presume and many fail to appreciate the true nature
of influence online
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How customers really make decisions and how they really search
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Smart business modelling recognises
buying signals.
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2. Process Analysis
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How efficiently are you running your
processes?
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Seamless 3rd party logistics
integration is the least you should
strive for
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Having good customer services and returns
processes in place is key...
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As is an onsite review platform
such as ...
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3. Sector Analysis
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Whatkeywords are your competitors targeting?
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Whereare their links coming from?
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From techniques to technology,
study it all...
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GOODThe
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BADThe
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&Wednesday, 30 April 14
ugly The
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4. Tech Spec
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Dress the store, merchandise, add layers of
and make it suitable for all
engagementdevices.
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Place products in appropriate categories. Define related products. List top rated
products and recently viewed products.
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5. Technical Build
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Rendering the wireframe.
Applying the specification, where developers work their magic.
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Architecture, site structure, hosting, navigation, product feeds and categories.
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6. Test
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Test, test and test again.
A committed and consistent testing strategy
studying both technical and UX issues is vital.
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The great thing about eCommerce is that the impact of any changes are rapid and
measurable.
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7. Manage
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You have an almost unlimited range of eCommerce tactics at your disposal.
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Tactics to help you grow traffic, earn
proximity and win conversions.
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The trick is to deploy the right one at the right time in the right way.
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8. Refine
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MAXIMISEexcellence on your site...
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...disposeOF THE INEFFICIENT.
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There are more channels in online retailing than just
search
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Consider all the different channels such as email, social, marketplace feeds, affiliate.
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9. Review
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Make best practices better.
Get analytical.
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Use the eyes of a business analyst, the mind of a data analyst and the heart of a
marketeer.
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Calculated assessments will enable precision
planning.
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10. Plan
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Give consumers what they want in the form of useful, entertaining and
informative content, tutorials, video demonstrations, FAQs.
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Think about what events are coming up and how you can use these as a vehicle to
engage with your consumer.
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Flag it clearly through smart architecture and systematic
on-page signposting.
Work hard to build a community and you will be rewarded.
this way
you are here
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Magento Search Marketing is a detailed analysis of all the factors that are important for your business. And, just as importantly-
what are not.
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It’s about knowing your business well and understanding your business better than
anyone.
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You know what you want and a Magento Search Marketing specialist will work with
you to achieve this.
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(that’s us)
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Thomson HouseBirchwood Park
WarringtonWA3 6GA
Tel 01925 393510Email [email protected]
www.space48.com
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