Social media is playing a big role in today’s ecommerce industry

But Email marketing too hasn’t lost its touch in prospect and client

engagement

Recent Statistics

i.e., 40 times more customers than Facebook and Twitter combined

3 xEmails prompt purchases Social media

According to a study by Custora in 2013, within a period of 4 years customer acquisition via email quadrupled

More Statistics Cost-per-click (10%)

Organic Search (16%)

Email Marketing ~ (7%)

10 Tips To Drive Product Sales In

Ecommerce Email Marketing

Incentivize buyers to review your product

1

Argos found that products with reviews had a 10% higher conversion rate compared to the products without reviews

Incentivizing via email can be best done using an automated personalized email that schedules the mail within a few days after the product is received.

A/B Testing for click-through rates2

A/B testing in email marketing is testing two or more versions of the same email to determine the one with highest conversion rate or engagement

In ecommerce, experimenting with different upsells and cross-sells in the transactional emails provide scope for A/B testing

Set-up Cart Abandonment Emails3

Setting up cart and checkout abandonment is greatly helpful in conversion rate optimization

Ecommerce sites can make use of automation software that lets them know how many people abandoned their cart

Reward the most loyal customers4

Applying the 80/20 principle, a large proportion of revenue is usually attained through a small number of faithful customers

Rewarding them with gift cards and similar incentives can pay off

Reactivate your dormant customers5

Segmenting your customers by loyalty and targeting each group with a campaign that suits their level of activeness can enhance the active customer base as well as the revenue of the company

Create and Maintain a Newsletter Calendar

6

Maintaining a newsletter calendar can help you to know in advance about the upcoming events and special occasions so that you have time to work on campaigns and stay ahead in market competition

Free Store Credit Surprises7

Offering free store credit that lasts only about 24 hours or so to the customers can create a loss aversion scenario that will act as a powerful motivator forcing them to make purchases

Experiment on Your Transactional Email

8

Use transactional email as an opportunity to engage customers through techniques like upselling

Targeting Birthdays and Anniversaries

9

You can target your customers at a personal level by setting up milestone campaigns for birthdays and anniversaries that are important to them

Taking Email Marketing Beyond the Inbox

10

Email marketing offers numerous possibilities and combining email marketing campaigns with social marketing can be a good start

That’s not all, feel free to share this information

For any queries on Email marketing

Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.