WHY RAW?

Ever seen a dogcook its food?

It Is The Way NatureIntended Dogs To Eat

NATURE KNOWS BEST

- The DNA of a

dog and wolf are

99.8% identical

The wolf eats primarily meat / bone /

blood / organs.Why doesn’t the typical domestic dog?

- The jaw and tooth

structure is highly effective at:

- Ripping and chewing meat

- Breaking bones

- The dog’s mouth doesn’t

produce enzymes to

breakdown carbs

- Presence of carbs in

the diet leads to a

significantly increased

chance of tooth decay

Tooth decay is a major problem for the domestic dog, yet raw meaty bones are the best practical tooth brush for a dog

THE DOGS MOUTH

HAS EVOLVED TO

EAT MEAT NOT

CARBOHYDRATES

This is difficult &

costly to deliver in a

cooked / kibble form

DOGS FLOURISH BEST ON A HIGH PROTEIN, HIGH FAT DIET

The benefits of a high protein / fat diet are:- Glossy coats- Higher energy levels- Longer life

A WELL BALANCED RAWDIET IS HIGHLY DIGESTIBLE

Cooked dog food takeslonger to digest.

This increases the potential todevelop bacterial infections

A raw fed dog’s stomach is very acidic which aids digestion and kills bacteria.

- Results in much smaller and less odourous stools

- This is a strong indicator of ahealthy digestive system

Cooked products cause water to be

drawn from intestinal pathway

A WELL BALANCED DIET REDUCESTHE STRAIN ON THE PANCREAS

- Enzymes are either

ingested or manufactured

by the Pancreas

- Raw food is rich in live

enzymes but enzymes

are destroyed by heat

- A dog fed a cooked

diet must manufacture

enzymes in their

pancreas

- This places stress on

this organ over time

Enzymes are essential for a healthy

digestive system

COOKING(42%)

DEHYDRATION

(40%)

FREEZING(5%)

- Any form of foodprocessing involves a level of nutrient loss.

- The loss can be greatlyreduced by minimising the processing and degree of heat treatment.

- When protein is subjectedto heat it’s ability to function is greatly reduced.

- Cooked fat undergoesirreversible changes from its range state.

THE AFFECTS OF COOKING ON NUTRIENTS

LOSS OF NUTRIENTSDUE TO PROCESSING

Sourced from USDA (2003)

SIGNIFICANTLY REDUCED RISK OF ALLERGIES

Significantly

lower number of

ingredients required

to produce a complete

and balanced diet

The food

is natural

NO requirement for artificial additives and preservatives

The higher the digestibility of the food, the less likely it is to cause allergies

HIGHLY PALATABLE

What dog doesn’t like a raw bleeding steak?

WaterWHY IS WATER IMPORTANT?- Carries nutrients to cells- Maintains cell health- Helps lubricate and

cushion joints- Major contributor for

“getting rid” of waste material

- Helps regulate body temperature

- Much lower chance of dehydration

with a raw food relative to a kibble based diet

- Potentially decreased risk of kidney and urinary tract conditions

THE BENEFITS OF A COMPLETEAND BALANCED RAW DIET

- Healthier digestivesystem leading to higher digestibility and smaller, firmer stools

- Less stress on internal organs

- Excellent muscle definition - Greater energy levels

- Reduction of allergies

- Healthy skin and lustrous coat

- Enhanced oral health

- Greater palatability

- Less risk of dehydration

NOpreservatives or additives