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A Trip of a A Trip of a Lifetime Lifetime Rebecca Stanton Rebecca Stanton Caitlin Wright Caitlin Wright Katelin Vittands Katelin Vittands

Visual Merchandising Donahue Window

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Page 1: Visual Merchandising Donahue Window

A Trip of a A Trip of a LifetimeLifetime

Rebecca StantonRebecca StantonCaitlin WrightCaitlin Wright

Katelin VittandsKatelin Vittands

Page 2: Visual Merchandising Donahue Window

Lasell Lasell Paris Paris TripTrip

Page 3: Visual Merchandising Donahue Window

A Trip A Trip of a of a

LifetimLifetimee

Page 4: Visual Merchandising Donahue Window

Type of DisplayType of DisplayPromotionalPromotionalRelated Related MerchandiseMerchandiseSemi-RealisticSemi-RealisticArcade FrontArcade Front

Page 5: Visual Merchandising Donahue Window

Use of Use of lightinglighting

Spot lightingHighlights important key features of theme

Page 6: Visual Merchandising Donahue Window

Props & FurnitureProps & FurnitureSuitcasesSuitcasesClouds with informational factsClouds with informational factsMannequinMannequinSide tables, trinkets, picture Side tables, trinkets, picture framesframesWindow frame and Eiffel TowerWindow frame and Eiffel TowerWindow curtainWindow curtain

Page 7: Visual Merchandising Donahue Window
Page 8: Visual Merchandising Donahue Window

Graphics and Graphics and SignageSignage

Lasell Paris Trip SignLasell Paris Trip SignAirplane Poster to enhance themeAirplane Poster to enhance themeClouds including trip and contact Clouds including trip and contact informationinformationA Trip of a Lifetime SignA Trip of a Lifetime SignEiffel Tower Poster and window Eiffel Tower Poster and window frameframePictures from past tripsPictures from past trips

Page 9: Visual Merchandising Donahue Window
Page 10: Visual Merchandising Donahue Window

Use of Use of MannequiMannequi

nsnsPlaced in second windowPlaced in second window

Helps develop themeHelps develop themeCreates image of Creates image of getting ready for a getting ready for a night out in Parisnight out in ParisDressed in formal wearDressed in formal wear

Page 11: Visual Merchandising Donahue Window

Line, Color & Line, Color & CompositionCompositionDiagonal LinesDiagonal Lines

Suitcases are displayed in ascending Suitcases are displayed in ascending orderorder

Vertical & Horizontal LinesVertical & Horizontal LinesClouds and signage create depth and Clouds and signage create depth and balancebalance

AsymmetricalAsymmetricalMannequin and signage create equal Mannequin and signage create equal weight in second windowweight in second window

Color ContrastColor ContrastCream background with black curtain Cream background with black curtain frames the windowframes the window

Page 12: Visual Merchandising Donahue Window
Page 13: Visual Merchandising Donahue Window

Team AnalysisTeam Analysis•DifficultiesDifficulties

Limited spaceLimited space

Creative ways to hang the Creative ways to hang the itemsitems

Finding the right suppliesFinding the right supplies

EffectivenessEffectiveness

Use of propsUse of props

Clear concept and easily Clear concept and easily understoodunderstood

Windows with separate Windows with separate concepts that tell a storyconcepts that tell a story

Before and AfterBefore and After