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Social Media Integration for large events. Using Formula 1 Racing in Montreal, QC. as an example.
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Jared GolbergCommunity Marketing Manager
@Jaredgolberg
@5ElementEventswww.5thelementevents.com
Social Media, Blogging & The Power of Viral Marketing!
Formula 1 Street Party!!!#F1MTL2010
Welcome to the new ‘DIGITAL SPHERE!’No More Hiding Behind Logos!
The age of #BrandConversation and #Community = NEW MARKETING
What’s Your Pleasure? Lots of Choices!
We are in a very different age of connectivity with rapid growth of digital tools everyday.
400 MILLION users are tapped into Facebook
We have taken the ‘Global Village’ and turned it into digital communities!
#DigitalOverload #FML
TWITTER: It’s NOT About Your Lunch!
Engage your community!Push your content!Lead the conversation!
Without Hashtags (#), You’re #Tweeting Blind!
HOW to Build The F1 Community!?
Creating the HASHTAG (#)
#F1MTL2010
This is how anyone can Find info on F1 Montreal Via Twitter!
The BUZZ starts here!
The BOOK of FACES: The ‘CONTENT’ Hub!
LINK IT ALL TOGETHER!
There Are ‘THOUSANDS’ of Platforms!
Connecting Platforms to Widen Your REACH
TOOLS: Connect F1 COMMUNITY with CONTENT!
Instant contentLive Events = Coverage!
Instant accessPush Notifications
LET’S PUT THIS INTO PRACTICE
MICROSITE: Connecting ‘All’ Platforms
The Social Media HUB!
A way for the F1 online community To share the fullExperience!
Access to the MobileApplication!
Micro bloggingCommunity: Sign in
MOBILE APPLICATION – Stay Connected
Create an F1 MTL Mobile App LITE!
Find all F1 social networks in one place!
Latest blogs from theBLOGGERS lounge!
Montreal sponsored hotels & Restaurants info!
Twitter Feeds with direct connection!
OUTDOOR CONCERT: The Kickoff!
Scribble Live pulls all content Via the hashtag #F1MTL2010 and puts It into live feed!
Live screens showing TweetsOn Stage (including pictures:via Tweetpic)
OUTDOOR CONCERT: The Kickoff
CKOI with Youtube and FLIP VideoWill hold an on air contest for winners to be ‘Video Correspondents!’ Sit side Stage or front row, record vid and upload!
F1 BLOGGERS COMMUNE! The Contest!Become an F1 JOURNALIST!
CHOI, Yahoo! & Wordpress sponsor the Blogger Commune!
Contest for bloggers to win Access to INTERVIEW a driver
Blog posted through mobile, Yahoo! Wordpress
FASHION SHOW / DJ / STREET PARTY
Tweet requests to the DJthrough the hashtag #F1MTLDJ
Live screens showing TweetsOn Stage (including pictures:via Tweetpic)
FASHION SHOW / DJ / STREET PARTY
Ustream will give a live Streaming broadcast of The fashion show!
Behind the scene interviewsof models uploaded to Youtube Channel!
Pushed through Twitter Community #F1MTL2010
WATCH THE RACE: CHECK IN LOUNGES
Able to ‘check in’ at ‘ALL’social media loungeson site!
GPS maps to lounge locations
Tips for each area once youCheck in!
F1 LOUNGES
POINTS TO CONSIDER FOR STRATEGY
- A FULL Community Management team must be assembled in order to lead the conversation
- Community management team will have a ‘FACE,’ will not hide Behind the F1 logo
- In order to ENGAGE the community, these Managers must be ‘Thought Leaders’ within the ‘Digital Sphere’.
THE THOUGHT LEADER: Creating Content & Conversation!
The ability to catapult Careers & Brands!
Personable digital notes & video THE THOUGHT LEADER: Creating Content & Conversation!
@saulcolt – Personification of digital connection!
Leaves video messages in your inbox via Facebook and links to video messages via Twitter, Ustream, and Vimeo to his fans!
THE SAYING GOES:
“Everyone will have their 15 minutes of fame”
THROUGH SOCIAL MEDIA: “Everyone has the ability to
be famous to 15 people!”
Find Your Worth! Your Currency!
@MissRogue = Online Currency
The Thought Leader!
Jared Golberg
Community Marketing Manager
[email protected]: @JaredGolberg
Facebook: www.facebook.com/jaredgolberg Blog: www.jaredgolberg.com
www.5thelementevents.com
