Media kit for the F1 Official Programmes for the Middle East rounds of the FIA Formula One World Championship
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1. F1 Official Programmes Media Kit 2014 Bahrain & Abu
Dhabi
2. OFFICIAL PROGRAMMES FIA FORMULA ONE WORLD CHAMPIONSHIP THE
RACING Formula 1 is the worlds most glamorous sport, circling the
globe with its heady mix of high-octane excitement and
irreproachable entertainment. Only the very best racing drivers
ever get the chance to ply their trade in the cockpit of the most
advanced racing vehicles that have ever been made, machines that
are the culmination of the very finest research and construction.
Motor-racing technology has always pushed back the boundaries of
science, and it has become a world-class industry at the very
cutting edge, combining the finest engineering design with the most
advanced electronics to produce the most efficient automotive
machines. The sport is funded by the worlds leading brands that vie
to get their names on the cars that are seen by billions of viewers
around the world. Now, through the Official Programme that supports
every round of the FIA Formula One World Championship, your
organisation can join the elite band of companies and benefit from
being involved in this most prestigious and growing business. THE
AUDIENCE The Official Programmes are distributed among ALL visitors
at the circuit, whether they are a general spectator or a
hospitality guest.
3. FULL PAGE WITHIN TEAM EDITORIAL
4. THE FORMULA ONE PADDOCK CLUB The most exclusive hospitality
at a Grand Prix is found within the Formula One Paddock Club. This
is one of the most prestigious venues in the world and one where
the whole of the Formula 1 community can be found. The audience
within the Paddock Club ranges from Team Principals and sponsor
Managing Directors to team financiers and management agents
including the movers and shakers within the major industries of the
region. This is an incredibly elite group of individuals who can
all be reached in one place at one time through the Official
Programme. Further to people directly involved in Formula 1, the
Paddock Club will also play host to international sports and movie
stars, statesmen and entrepreneurs from around the world. This is
the ONLY publication to reach every one of the visitors to the
Paddock Club is the Official Programme. NO other publication is
available. SPECTATORS Tens of thousands of fans descend upon every
round of the Formula 1 calendar to cheer on their heroes on the
track. They buy into the whole ethos of Formula 1 with its bent on
technology, fashion, speed and glamour and will buy in to products
and services that are related to the sport. They tend to be
predominantly male, aged 25-45 of a high socio-economic group
giving them incredible purchasing power. They are fanatical about
motor sport and this enthusiasm for cars on the track spills over
to cars on the road. They are motor-sport and motoring enthusiasts
who are particular about the car they drive and have an influence
on others as to what they drive. In addition they are discerning
consumers who demand style and quality in all they purchase. The
Audience
5. FULL PAGE WITHIN TEAM EDITORIAL
6. Bahrain BIC Sakhir 4 6 April 2014 The tenth anniversary for
this 45,000 capacity venue and the 3rd race of the 2014 season. The
Races Abu Dhabi Yas Marina Circuit 21 23 November 2014 The last
race of the 2014 season for this 45,000 capacity venue. 15,000
copies 7,500 Paddock 7,500 Circuit 25,000 copies 15,000 Paddock
10,000 Circuit
7. FULL PAGE WITHIN TEAM EDITORIAL
8. Advertising Rates Size Rate DPS Inside Front Cover $28,800
Full Page Inside Front Cover $19,600 DPS Inside Back Cover $23,500
Full Page Inside Back Cover $16,000 All above opportunities require
final approval by Allsport Management. This is the only opportunity
for non F1 related brands to advertise alongside established F1
brands PRIME POSITIONS
9. DOUBLE PAGE SPREAD WITHIN TEAM 1st QUARTER
10. Advertising Rates Size 1st Quarter Within Feature Run of
Paper Double Page Spread $22,400 $22,400 $19,200 Full Page $13,600
$13,600 $11,200 Half Page $7,500 $6,500 Other opportunities All
Copies Circuit Copies Paddock Club Carrier Bag Sponsor $19,200
$19,200 Bookmark $12,800 Belly Band $22,400 opening to particular
page Loose Inserts $12,800 10gms machine insertable All above
opportunities require final approval by Allsport Management. This
is the only opportunity for non F1 related brands to advertise
alongside established F1 brands
11. Advertising Specifications PRINTED: WEB OFFSET LITHO Full
Page Trim Size: 210mm x 297mm Untrimmed: 216mm x 303mm Copy/Image
Area Portrait (Vertical) Full Page 186mm x 270mm Half Page
Landscape (Horizontal) Untrimmed: 216mm x 151mm Portrait (Vertical)
Untrimmed: 108mm x 303mm Copy/Image Area Landscape (Horizontal)
186mm x 130mm Portrait (Vertical) 90mm x 270mm DOUBLE PAGE SPREAD
(DPS) 420mm x 297mm plus 3mm bleed all around. When designing a DPS
advert allowance must be made for some loss of image due to
binding. ARTWORK: Please supply all artwork designed to the correct
dimensions as a high resolution (300 dpi) PDF with all colours
converted to CMYK and all fonts embedded. PROOFS: Where possible,
please supply a calibrated CMYK colour proof of your artwork.