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CREATIVE ACTIVITIESRUSSIA 2013
четверг, 4 апреля 13 г.
Creative strategy
Start (3 month)
Don’t be Meme
Provocative brand launch:photo-hunting activation
Main campign
Act! Police covers
Development of the brand ideology and spirit.
четверг, 4 апреля 13 г.
Who are you?The man with the laws, the values and principles.or Meme living with trends and only for popularity in social media?
Police – is the manifesto of real men in the world of memes.•Way to emphasize the individuality in a world of copies•Reminding yourself of your own values and rules•Sign to the world of the strength of your principals
DON’T BE A MEME
четверг, 4 апреля 13 г.
GAME BASED ACTIVATIONPHOTO-HUNTING OF MEMES
1. Viral video2. Promo site & App3. Event
Viral video with policeman pursuit the subculture man (maybe hipster) like in a blockbuster movie. But in the end policemen shooting his victim from his photo camera.
четверг, 4 апреля 13 г.
GAME BASED ACTIVATIONPHOTO-HUNTING OF MEMES
1. Viral video2. Promo site & App3. Event
Website & application with meme photo shooting function.
четверг, 4 апреля 13 г.
GAME BASED ACTIVATIONPHOTO-HUNTING OF MEMES
1. Viral video2. Promo site & App3. Event
Modular retail & event. Cops in sunglasses and watches, memes outlines. Photo-hunting awards ceremony.
четверг, 4 апреля 13 г.
ACT, POLICE WILL COVER
2013 – 2014 creative strategy on Russian market
четверг, 4 апреля 13 г.
Even the most courageous person does not have the strength to be true. In the world of memes, trends and traditions, even in the strongest sometimes lack the courage to do exploits, or just do what you want.
MAIN IDEA
Police – is the border between those who are going with the flow, and those who act on your own risk.
четверг, 4 апреля 13 г.
MAIN IDEA
Police - this is a sign to yourself to drop everything and act. Dress up the Police, it is like drop the visor, rushing into battle. How to count to three, before the jump. As a first step, starting the ascent.
As a glasses Police will cover people from all the excess.
Will focus on the action. Keep free from the influence of the mainstream. Police frees man from all that prevents him from taking action.
четверг, 4 апреля 13 г.
ACT, POLICE WILL COVER ACTIVATIONS
четверг, 4 апреля 13 г.
BTL-PROJECT FORCED HEROISM
Representatives of the target audience find themselves in the heroic and funny situations on the candid camera.
1. Catch a robber in a bear suit
2. Ride with a tamer and the lion in a car
3. Take control over small plane when the pilot suddenly loses consciousness
четверг, 4 апреля 13 г.
Integrated digital projectMY MANIFESTO
Online service with which users can generate their own motto, and coat of arms. Users could share their motto and coat of arms with social media or place it on avatar icon.
Print it on a t-short or even make a free tattoo.
четверг, 4 апреля 13 г.
SPECIAL PROJECT MINE MANIFEST
Спецпроекты на ведущих молодежных трендовых ресурсах: LAM, FurFur, H&F, The Village, Afisha
четверг, 4 апреля 13 г.
ACT, POLICE COVERS PRINTS
четверг, 4 апреля 13 г.
PRINT SERIESACT! POLICE COVERS
•Man runs out of the burning baths and naked jumping into the icy water• Firefighter with a flame thrower burns a Maslenitsa effigy•Policeman snowboarding by a dog team on the frozen canals of St.
Petersburg
Series of provocative prints full of humor masculinity and the mix of glance and Russian flavor.
Police can also organize a photo and video contest in this style. Activation can be organized in collaboration with the most magazine Maxim.
четверг, 4 апреля 13 г.
REFERENCES
четверг, 4 апреля 13 г.
VIDEO MANIFESTO OF THE MEN OF ACTION
Brave men, firemen, doctors, special forces, businessmen talk about how they are to act. Each of them has a certain retual and anchor to the action. They talk about their rituals. The last of them says that he
corrects glasses Police, before start.
четверг, 4 апреля 13 г.
TIMELINE SCHEDULE
четверг, 4 апреля 13 г.
THANK YOU!
If you have some questions, contacts us:+7 (495) 795 82 43B. Novodmitrovskaya st. 36, b. 1, of. 408
smart-heart.ru
четверг, 4 апреля 13 г.
