Smart Retail - Superzoo 2012

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SMART Retail-Using Smart Phone Technology to Connect with Customers and Improve Efficiency

September 13, 2012

Presented by:

Creative Business Consulting Group www.cbc-group.net

Did Alexander Graham Bell Know What The Future Of The Telephone Would Be?

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• Learn How Smart Phone Technology Can Improve The Performance Of Your Retail Business Thru:

• Internal Operation Improvement • External Operation Improvement

• Learn To Engage Customers With Marketing Programs Delivered Via Hand Held Devices

Seminar Objectives


Smartphones Allow Users To Email, Surf The Web And Search For Information Instantaneously

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Smartphones Are Changing The Way Consumers Research And Shop For Products• Two-thirds Of All Mobile Shoppers Make

Purchases While At Home

• One-Fourth Of All IPhone And Android Phone Users Have Used A Shopping Application Within The Past Three Months

• More Than 40% Of Smartphone Users Have Already Bought Something Using The Phone

• ½ Of All Consumers Have Already Conducted Purchases On A Mobile Device

• The Retail Market For Mobile Devices Is Expected To Top $12 Billion By 2014

• More Than Three-Fourths Of All Retail Companies Plan To Invest In Mobile This Year


Smart Phone Technology Can Help Your Business Reach More Consumers

Smartphones Make Businesses • More Profitable • Functional• Efficient

Users Can Maintain Connections And Complete Tasks From Anywhere 24/7

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Is Your Business A Dinosaur In The World Of Smartphone Technology?


Integrating Smartphone Using Into Internal Operations Can Save Time and Money

Internal Business Improvements:

• Mobile Payment Processing

• Inventory Management

• Pay Bills

• Customer Service

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Inventory Management Programs

Using A Smartphone To Manage Your Inventory With Cloud Based Software Programs Can Have Multiple Advantages For Your Business:

• Save Time

• Eliminate Errors

• Record Critical Information

• Always Have Proper Inventory On Hand

• Stay On Budget

• Grows As Your Business Does

• Easy Integration With Other Third-party

Solutions


Mobile Payment Processing

Mobile Payments Is Expected To Reach More Than $600B Globally By 2013

Using Mobile Payment Processing Via Your Smartphone Will Make Your Business More Flexible. Your Business Can:

• Accept Payments Anywhere• Receive Payment The Next Day • Get Customer Signature On Device• Turn I-Pad Into Extra Cash Register

During Busy Time Periods• Get the Same Fees As Traditional Credit

Card Processing • Send Electronic Receipts (Or Text

Message– Good For Future Contacts!)

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Customer Service On The GoUsing A Smartphone Effectively Links Mobility To Customer Service In The Channel The Customer Chose, Thus Increasing Customer Satisfaction. Some Key Uses:

• Send Video Demonstrations For Putting Products Together

• Send Pictures Of Products That Can Be Special Ordered

• Notify Clients About Special Order Pick Ups

• Use As In-store Selling Tool With QR Codes And Other Features

• Create A Customer Service Helpline For Immediate Questions


Improve External Customer Connections; Create Smartphone Compatible Marketing Programs Create A Variety Of Marketing Programs That Utilize Smartphone Technology:

• Connect To Your Social Networks From Where You Are

• Deliver Mobile Marketing Campaigns

• Create A Smartphone App For Your Business

• Use QR Codes To Enhance Shopping Experience

• Utilize Location Based Marketing Programs To Improve On-Site Engagement

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Connect To Your Social Networks Via Your Smartphone; Your Customers Already Are

• More People Access Social Media Via Smartphones Than With Desktop Computers

• People Who Access The Internet With Their Smartphones Are More Likely To Socialize Online Than Their Desktop Counterparts

• 91% Of Mobile Web Users Socialize Online• Average American Spends 2.7 Hours A Day On The Mobile

Web• 45% Of Those Users Commenting On Social Networking

Sites• 43% Contacting With Friends Through The Sites

Retailers Must Add Value And Create A Presence On Websites Such As Facebook, Twitter And LinkedIn In Order To Expand Reach, Raise Brand Awareness And Create A Loyal Following


Create Mobile Messaging Programs To Get Your Customers’ Attention Anytime, AnywhereMore People Now Use Their Mobile Phones For Texting, Rather Than Making A Phone Call

SMS Text Marketing: • Works Across Various Types Of Pet

Businesses• Is Relatively Inexpensive• Allows Businesses To Create Highly Targeted

Campaigns

Get Creative – And Personal - With Campaigns

• Try Mobile Coupons, Event Invitations, Mobile Alerts, And Special Promotions

• Make Sure To Include A Chance For The Recipient To Win Something By Responding To The Text

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Create a Smartphone App That Delivers An Experience To Your Customers Smartphone Apps Can:

• Be Pure Entertainment• Solve A Problem• Increase Productivity• Offer An Intrinsic

Benefit

Viral Word-of-mouth Marketing Is Why Popular Apps Can Grow In Use So Fast With Virtually Little Marketing Expense

Can You Create A Smartphone Application that Solves A Problem For Your Customers?


Utilize Location Based Marketing Programs To Improve On-Site Customer Engagement

81% Of Consumers Use Or Plan To Use GPS – Cued Services.

LBS Technologies Will Enhance The Retail Experience By:

• Providing The Ability To Track Someone’s Exact Location Through His Mobile Device

• Allowing Retailers To “Find” Customers When They Come Near The Stores And Deliver A Targeted Sales Message, Usually In The Form Of A Text Message

• Requires Customers To Do All Of The Work • Good Form Of “Opt-In Marketing”

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Create An Engaging In-Store Experience; Use QR Codes To Highlight Product Features/Benefits

Retailers And Small Businesses Can Create QR Codes And Use Them To Connect With Their Client Base

QR Codes Can Be Used To Provide Information To Your Customers:

• Product Information • QR Code Marketing Campaigns• Comparison Pricing • Instantly Download Coupons And

Discounts• Use QR Codes To Help Your

Customers Give You Information Faster


CBCG Can Help You Engage With Your Online

Customers • Help You Identify the Long-Term

Business Opportunities Created By Using Social Media

• Teach You How to Create Social Media Marketing Programs That Engage Customers

• Show You The Cost Saving Benefits Of Using Social Media

• Share How to Create An Engaging Social Media Strategy for Your Retail Business

Call Today: (617) 437-9191

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Smart Retail - Superzoo 2012