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Internet stimola la creatività
Silvia Fossati Co-founder & Communication Manager at
29.6.2010 Internet Better Business powered by ToscanaIN
“The Rise of the Creative Class” (Richard Florida, 2002)
Hey, mind the Creative Class!
29.6.2010 Internet Better Business powered by ToscanaIN
“The Creative Class describes 150 million workers worldwide and includes of two segments of workers.
CREATIVE PROFESSIONALS: these professionals are the classic knowledge-based workers and include those working in healthcare, business & finance,
the legal sector and education.
“The Rise of the Creative Class” (Richard Florida, 2002)
29.6.2010 Internet Better Business powered by ToscanaIN
SUPER-CREATIVE CORE: these workers include scientists, engineers, techies,
innovators and researchers as well as artists, designers, writers and musicians.
The Creative Class is the core force of economic growth in our future economy.”
“The Rise of the Creative Class” (Richard Florida, 2002)
29.6.2010 Internet Better Business powered by ToscanaIN
1. CREATIVITÀ
TECNOLOGICA
“The Rise of the Creative Class” (Richard Florida, 2002)
29.6.2010 Internet Better Business powered by ToscanaIN
2. CREATIVITÀ
ECONOMICA
“The Rise of the Creative Class” (Richard Florida, 2002)
29.6.2010 Internet Better Business powered by ToscanaIN
3. CREATIVITÀ
ARTISTICO -
CULTURALE
“The Rise of the Creative Class” (Richard Florida, 2002)
29.6.2010 Internet Better Business powered by ToscanaIN
Italian Way o Silicon Valley?
“The Rise of the Creative Class” (Richard Florida, 2002)
TERRITORIO
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Benchmark?!
Fonte: “Kreativwirtscahft Berlin” – komm.mix berlin (2008)
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Internet fa da ponte e stimola su tutti i fronti la creatività.
Tecnologica Economica
Culturale
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29.6.2010 Internet Better Business powered by ToscanaIN
+
29.6.2010 Internet Better Business powered by ToscanaIN
29.6.2010 Internet Better Business powered by ToscanaIN
Ruolo di Internet nella realizzazione del progetto COLORISED®
Rapidi tempi di apertura Ottimizzazione investimenti iniziali e costi fissi
Periodo di test a basso costo Feedback immediati e relativi re-assets
Varietà prodotti con magazzino ridotto
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FLESSIBILITÀ
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Internet Better Public Relations
vs
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Internet Better Public Relations
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CONCLUSIONI
“Internet mi ha permesso di dedicarmi ad un progetto tutto mio prima di quanto avessi mai immaginato e ha reso la mia professione più immediata e divertente.“
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[email protected]: @COLORISEDSkype: COLORISED line
[email protected]: @Silvia_Fossati
LinkedIn: silviafossatiSkype: Silviaeffe
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Video„Boardroom tweets YouTube Channel lewispr
Bibliografia
Florida, R. The Rise of the Creative Class (2002)komm.mix berlin (UdK) Kreativwirtschaft Berlin per BWG e.V. (2008)
www.creativeclass.comwww.bwg-ev.net
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