Samta Khinda on Femina

September 2006

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THINK INDIA, THINK TIMES

FEMINAThe highest selling women's English magazine in India

September 2006

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FEMINA

• Femina, is India’s largest selling women’s magazine. It’s primary audience comprises well-educated, aware and career conscious women from the upper echelons of Indian society.

• The Femina woman is poised, confident and self-assured. She is willing to experiment with the untried. A decision-maker in her own right, she is an important influence on household and family purchase decisions. She plays the dual role of homemaker and career woman with competence and elan. Femina takes a quantum leap into the future, projecting the new lifestyles, ambitions and expectations of Indian women, including teenagers, in the coming century.

• Femina is now a part of Worldwide Media, formed in April 2004, a 50:50 JV between BBC Worldwide and The Times Group. It comprises Femina, Filmfare and a host of new magazines.

The magazine for women who believe in themselves

September 2006

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Art paper, top quality printing and a wide gamut of topics covered help set it apart from all the others in its league.

The Femina Miss India Contest is the exclusive franchise of the Miss Universe, Miss World and Miss Asia contests. It is also the exclusive franchisee in India of the Elite Model Look contest. Held annually, the contests are open to Sponsorships.

FEMINA GIRL is complimentary to FEMINA readers in the Top 8 Metros - Mumbai, Pune, Delhi, Kolkata, Chennai, Hyderabad, Ahmedabad and Bangalore (with the first issue of every month). This is to provide a niche platform to reach out to the teen segment, which is fast evolving as a decision maker/ influencer for household purchase decisions.

FEMINA

September 2006

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Femina Fact Sheet India’s largest selling women’s magazine

Internet Edition http://www.feminaindia.com

• Type of Publication : Women’s Magazine

• Language : English

• Frequency : Fortnightly

• Date of Establishment : 1959

• Published from : Mumbai (Bombay)

• Circulation : 138,636 (Audit Bureau of Circulations, July-Dec 2005)

• Readership : 893,000 (National Readership Survey 2006 )

September 2006

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Femina Fact Sheet (contd.)

• Format : Magazine - A4 size, perfect bound.

• Primary Audience : Femina’s primary audience comprises well- educated, aware and career conscious

women from the upper echelons of Indian society. Indian society.

September 2006

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Femina Fact Sheet (contd.)

• Sponsorship pages : The core strength of Femina is the Fashion and Beauty sections.These are available for sponsorships. Sections on

Fashion and Food, Interiors, Men’s Fashion, Beauty, Fitness, Children, Gourmet, Jewellery and other sections are also available for sponsorships.

• Internet Edition : Launched in December 1996, Femina’s website generates response from the large Indian diaspora spread across the US, Europe, Australia, & West Asia. Popular sections on the Internet edition, include Indian fashion trends cuisine, glimpses of Indian writing, a buyer’s guide and interactive sections that help source services and marital partners.

• Paper : Covers - 170 gsm imported art paper. Body - 65 gsm MWC. Sponsored Section - 65 gsm MWC.

• Printing Technology : Heatset - Web Offset / Sheetfed

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•

• Over and above the ongoing advertising pages, clients have an option of associating with edit related features.

• When two separate entities co-exist in such a manner that both benefit from each other, symbiosis takes place. Femina provides innovative value-added offerings to advertisers in the form of sponsorship of pages.

• Association with edit features is available in Fashion, Gourmet and Jewellery sections. Femina is also an ideal vehicle for innovations, inserts, gatefolds, bookmarks.

VALUE ADDED COMMUNICATION OPPORTUNITIES

September 2006

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MAGAZINE MARKET PYRAMIDMAGAZINE MARKET PYRAMID

PREMIUM

MASS PREMIUM

NEW WOMAN

WOMEN’S ERA

FEMINA

ELLE

COSMO

SAVVY

VERVE

OOMPH

MASS

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MARKET PERCEPTION OF WOMEN’S MAGAZINES FEMINA

• Straddling Indianess with a westward look.

• Modern, More Holinstic

COSMO, ELLE, VERVE

• International, Bold

• Sex-Relationships

• High Western Fashion

W’ERA, NEW WOMAN

• Traditional, Indian

• Stereotype, Conservative

• Low Fashion Quotient

SAVVY

• Feminist,

•Low Fashion Quotient

•Controversial

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Women’s Magazines :Comparative Circulation & Growth

Femina is the highest selling women’s magazine in India.

Source for Femina, Women’s Era and New Woman : Audit Bureau of Circulations, July-Dec 2005

*Circulation for Savvy & Society - ABC, Jan - June 1999 – as this is the latest available. Cosmopoliton, Elle, and Verve launched in Oct. 96, Dec. 96 and Nov. 95 respectively, are still not part of ABC.

•

76,5

22

138,

636

99,1

36

89,9

03

76,2

58 99,4

71

59,3

66

67,1

63

0

69,0

74

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

Femina Woman's Era Savvy Society New Woman

July-Dec 1992

July-Dec 2005

*

*

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564

73181 125

369

893

0100200300400500600700800900

1000

Comparative Readership : Women’s Magazines National Readership Survey 2006 - All India

All figures in 000s

The National Readership Survey is conducted by A.C. Nielsen. The NRS reports media consumption habits, lifestyle indicators information on macro demographic and geographic parameters.- Population coverage: 12 years and above - Sample size: over 200, 000 - Geographic coverage: All India (Urban+Rural)

September 2006

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Comparative Readership Women’s Magazines : Urban India

NRS 2006

829

520

68165 116

314

0100200300400500600700800900

All figures in 000s

September 2006

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Metro Readership Women's Magazines - NRS 2006

Femina readership in the top metros has increased by 34 %.

591

257

60 60 68165

6118330

9696

0

100

200

300

400

500

600

700

Femin

a

Wom

an's

Era

Cosm

opolitan

New W

oman

Savvy

Socie

ty

Top 8 metros

Other metros

Figures in ‘000

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Comparative Readership by Monthly Household Income : Women’s Magazines (NRS 2006)

69% of Femina’s readers belong to the premium segment.

23

1 6 2

39

18 1

3028 11 16 16

52

20 30

15

3

48

36

104

74

39

138

60

616

0

100

200

300

400

500

600

700

Femina Woman's Era Cosmopolitan New Woman Savvy

upto Rs 2000

Rs 2000-4000

Rs 4000-6000

Rs 6000-10000

Rs 10,000+

Figures in 000s

September 2006

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Comparative Readership by Education : Women’s Magazines (NRS 2006)

Femina is the leading brand among all three levels of Education and has the highest number of readers in the Graduates + segment.

42

13 19 0

299

181

20

61

339

39

101

7990

14

501

0

100

200

300

400

500

600Below SSC

SSC/HSC NotGrads Grad+

Figures in ‘000

September 2006

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IRS 2006 Findings - A Synopsis

• Femina is the undisputed number one women’s magazine in English.

• 72% of Femina’s readership is in the 15-39 age group.

• Femina is the leading brand among all three levels of Education specially the Graduates + level.

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A LOOK AT THE CONSUMER’S MIND

• Cosmopolitan : The relationship magazine, the contents often are on “The greatest sexual, turn on, seducing her softly,

what men want in women today and so on.”

• Savvy : A mouth piece for women screaming for justice. It is a magazine for the liberated woman, male basher and

strongly feminist.

• Elle : The fashion magazine is very much like the international edition.

• Women’s Era : Remains where it has been all these years - staid and old fashioned.

• Femina : For the contemporary Indian woman.

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EDITORIAL HIGHLIGHTS

• Femina caputures the essence of the contemporary Indian woman, her feelings and

desires; her style; her sensuality; her very essence. Femina reflects the sophisticated

internationalistic outlook of the elite urban woman in India today. Femina is synonymous

with Indian beauty and fashion. Femina alone has put the Indian woman firmly in the

international beauty spotlight. But Femina has to be more than purely a beauty and

fashion magazine to satisfy her demands. So it offers a total package, comprising beauty

fashion, gourmet food, decor, childcare. It’s a magazine that mirrors the multi faceted life

of the modern Indian woman.

• As beauty products, both Indian and foreign have become more widely available in India,

beauty has become an increasingly important topic for our readers. As such it is a vital

component of Femina’s editorial package. As changing lifestyles expose more and more

Indian women to the same stresses as their western counterparts. Indian women are

becoming more aware that facial and body care must be essential parts of their daily

regime. It is this editorial matrix that has made Femina the leading woman’s magazine in

India today.

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THE TARGET READER

• Although we justifiably call Femina the market leader, for in comparison with

other women’s magazines it has a high circulation, we are referring to it in the

context of a small niche market. It must be remembered that in India, literacy

offers fragmentation of a market like no other parameter. The very fact that you

can read makes you elitist and privileged. Further, English is the language of the

privileged upper class relegating local languages to a lower position in society.

Therefore, English readers are at the pinnacle of the Indian consumer spectrum.

In other words the sophisticated affluent elite with a class all of its own. This

Indian woman may be outward looking and internationalist. But she is not

western. She is Indian and very, very proud of it. Femina has maintained that

delicate balance of Indianness and western aspiration which is just where the

top stratum of Indian womanhood is at and which the international magazines in

Indian women cannot be judged by western standards.

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FEATURE SPONSORSHIP

• Advertorial sponsorship of following regular features is available. Other titles are possible, subject to regularity and brand compatibility.

• Sponsorship of the Femina Miss India Contest is available.

• TRAVEL : A 6 page travel related feature on art paper, ideal for tourism authorities, airlines, hotels and cruises.

• IN VOGUE: A photo feature on ladies’ fashion wear, accessories boutiques, department stores, etc. on art paper.

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FEATURE SPONSORSHIP (contd.)

• UP FRONT : Editor’s page

• HOT MALE : A humorous take on men around town.

• PORTFOLIO : Featuring designers and their latest creations.

• HOROSCOPE : Two pages foretelling what the stars have in store for you.

• RELATIONSHIPS : Focusing on every kind of relationship there is.

• PARENTING : Guidance and tips on the children of the twenty-first century.

• DE-LUXE : The latest in luxury.

• TRAVEL : Highlighting fashionable travel destinations

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FEATURE SPONSORSHIP (contd.)

• HAIR, SKIN, MAKE-UP : Two pages on art paper on beauty tips on skin care.

• FACES : A page on new faces in the modeling world.

• HANDY HINTS : Household tips and household products covered in a one- page feature.

• • FOOD : A section on recipes from all over the country.

• DÉCOR Q&A : Nisha Jamvwai answers all readers questions on home decor.

• BELIEVE : Femina women share their experiences.

September 2006

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THANK YOU

Lifestyle

Samta Khinda on Femina