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Supported with funding from The Uniform Market in Canada

Retos y oportunidades sector de uniformes en canadá

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Page 1: Retos y oportunidades sector de uniformes en canadá

Supported with funding from

The Uniform

Market in Canada

Page 2: Retos y oportunidades sector de uniformes en canadá

Agenda

1. Market Overview

2. Canadian Regulations

3. The Competitive Environment

4. Getting the Business

Page 3: Retos y oportunidades sector de uniformes en canadá

1. Market Overview

• Market Size

• Market Sectors

• Market Trends

Page 4: Retos y oportunidades sector de uniformes en canadá

Market Size

Canada’s Urban Population = 23.5 Million

15 million of these are represented by five major cities

Toronto

Montreal

Vancouver

Calgary/Edmonton

Page 5: Retos y oportunidades sector de uniformes en canadá

Market Size Cont’d

Toronto, Ontario 42%

Montreal, Quebec 28%

Vancouver, British Columbia

15%

Calgary/Edmonton, Alberta

15%

Page 6: Retos y oportunidades sector de uniformes en canadá

Market Sectors

• Military and RCMP

• First Responders, Law Enforcement and Government Ministries

• Corporate Image Wear

• Work Wear

• Healthcare

• School Uniforms

• Executive Wear

Page 7: Retos y oportunidades sector de uniformes en canadá

Group CDN Dollars

Annual Percent of

Total Market

Government (Justice and other Ministries) $40 M 20%

Corporate Image Wear (Hospitality/Retail Service) $85 M 40%

Work Wear $50 M 24%

Healthcare (12,000 hospitals in Canada plus clinics, offices labs) $30 M 14%

School (385 private schools each avg. 400 students) $5 M 2%

Market Sectors Cont’d

Estimated Market Values

Page 8: Retos y oportunidades sector de uniformes en canadá

Market Sectors Cont’d

Additional Data

• Statistic total employment by industry (only a percentage of each

are in uniform) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/econ40-eng.htm

• Detailed North America “work wear” (or uniform) analysis

with trends, challenges, growth forecast, and more at: http://www.researchandmarkets.com/reports/888585/north_american_workwear_and_uniforms_markets

– Cost for report is about $6,050 USD

Page 9: Retos y oportunidades sector de uniformes en canadá

Market Sectors Cont’d

DISTRIBUTION

95 % Contract

5 % Quotes

Police Fire EMS other Ministries

65 % Quotes

35 % Retail

Corporate Image Wear (Hospitality)

85 % Quotes

15 % Retail

Corporate Image Wear (Service/Retail Chains)

75 % Quotes

25 % Retail

Hospital and Individuals

85 % Quotes

15 % Retail

Work Wear (Corporate Paid industrial)

Note: Corporate

Security and School

Uniforms are 100%

quotes.

Page 10: Retos y oportunidades sector de uniformes en canadá

Military and RCMP

Description:

• All branches of the military

and the Royal Canadian

Mounted Police (RCMP),

purchase almost

exclusively from Canadian

domestic manufacturers

Page 11: Retos y oportunidades sector de uniformes en canadá

First Responders, Law Enforcement and

Government Ministries Description:

• Police, Firefighters and Paramedics – E.g. Approximately 50, 000 Police in Canada: 40% in Ontario, 23% in Quebec and

10% Manitoba

• Correctional Services and Canadian Border Services Agency (CBSA)

• Natural Resources, Parks and Forestry

• Maintenance/Mechanics

What they Wear:

• Military style shirts with epaulettes

• Cargo-type pants and shorts

• Unlined seasonal jackets (may or may not have reflective tape) and outerwear

• Fabrication is a combination of poly cotton or poly wool

• With printing, embroidery, cresting, reflective

• Maintenance/mechanics wear work wear

Page 12: Retos y oportunidades sector de uniformes en canadá

How they Buy:

• Government administered tendering, bidding and contract award process – Including detailed specifications, costly product sampling

(testing), slow payment terms, demanding delivery schedule, unreliable volumes etc.

– Lowest price, highest quality, strict labelling and shipping details

– Penalties for non-compliance

Leaders:

• R. Nicholls

• Uniform Group

• Outdoor Outfits

First Responders, Law Enforcement and

Government Ministries Cont’d

Page 13: Retos y oportunidades sector de uniformes en canadá

Corporate Image Wear Description:

• Private Security Companies

• Hospitality (kitchen staff, housekeeping)

• Service Industry (retail, courier, restaurant, postal, transit, liquor stores, entertainment etc.)

• Canadian bank employees to do not wear uniforms

• Over 40,000 employees in service industry: 60% in Ontario and Quebec

What they Wear:

• Private Security Companies: as per first responders, law enforcement

• Hospitality: chef jackets, aprons, dresses, tunics etc.

• Service Industry: variety of polo shirts, slacks, skirts, denim, acrylic sweaters, caps and outerwear

• Embroidery, unique colourations and styling

Page 14: Retos y oportunidades sector de uniformes en canadá

Corporate Image Wear

How they Buy:

• Direct from manufacturer or distributors

• Quotation or bidding process for term contract

Leaders:

• Unisync

• Mark’s (formerly Mark’s Work Wearhouse)

• Utility Garments

• R. Nicholls

Page 15: Retos y oportunidades sector de uniformes en canadá

Work Wear Description:

• Maintenance, mechanics, warehousing

• Construction, manufacturing

• Public Works (sanitation, hydro, nuclear power)

• Transit Workers

• Natural Resources Industries (oil, mining, forestry)

What they Wear:

• Denim, cotton, poly-cotton, canvas “duck” cotton

• Shirts, pants, overalls, outerwear

• Reflective and embellishments

Page 16: Retos y oportunidades sector de uniformes en canadá

Work Wear Cont’d

How they Buy:

• Government customers purchase on official tender/contract basis

• Quotations

• Consumer retail

Leaders (Retail):

• Mark’s

• Walmart

• Sears

Leaders (Manufacturing Distributors):

• Helly Hansen

• Richlu

• AGO

Page 17: Retos y oportunidades sector de uniformes en canadá

Health Care Description:

• Nurses

• Doctors

• Laboratory Technicians

• 125,000 across Canada

– 52% in Ontario and Quebec

What they Wear:

• Scrubs, lab coats, nurses uniforms

Page 18: Retos y oportunidades sector de uniformes en canadá

Health Care Cont’d

How they Buy:

• Government contract

• Direct sales

• Consumer retail

• Online

Leaders (Retail):

• Walmart

• Mark’s

• Sears

Leaders (Distributors Online):

• Professional Choice Uniforms

• Scrubs Canada

• Etc.

Page 19: Retos y oportunidades sector de uniformes en canadá

Description:

• Private Schools and Public Religious Schools

• Ages 7 to 16

• About 850 private schools in Canada (avg. 400 students)

• Canadian public school students do not wear uniforms

• School year is from September - June

What they Wear:

• Slacks, grey poly flannel or cotton, skirts, polo shirts, dress oxford shirts,

knit sweaters, blazers, tunics and ties

• Crests, embroidery

• Specific colours

School Uniforms

Page 20: Retos y oportunidades sector de uniformes en canadá

School Uniforms Cont’d

How they Buy:

• From distributors (contract or quotes)

• Pricing less of an issue vs. service relationship and other considerations

Leaders:

• R.J. McCarthy

• In School Wear

• Small local distributors

Page 21: Retos y oportunidades sector de uniformes en canadá

Executive Wear Description:

• First Responders (Formal Uniform)

• Hotel management

• Airlines (Air Canada, WestJet, Porter, Transat etc.)

What they Wear:

• Dress shirts, pants, blazers, skirts etc.

• Dress tunics

How they Buy:

• Distributors

• Domestic factory direct

• Consumer Retail

Leaders:

• VF Imagewear (Air Canada, WestJet)

• Pink Tartan (Porter Air)

• Carleton Uniform

Page 22: Retos y oportunidades sector de uniformes en canadá

Market Trends

• Sources of Information: Government and

Industry Statistics, Survey and Interviews

with Leading Sector Distributors

– not including U.S. Conglomerates

Page 23: Retos y oportunidades sector de uniformes en canadá

Independent

Canadian

Distributors

Amalgamated

Canadian

Distributors

Large US

Conglomerates

VF Imagewear

Cintas

Ameripride

G&K Unisync

R. Nicholls

Utility Garment

RJ McCarthy

Mark’s

Cima

Omega

C2C

Premium

Uniform

Page 24: Retos y oportunidades sector de uniformes en canadá

Market Trends Cont’d

• Acquisition of smaller Canadian companies by larger U.S. Corporations

– Making their purchasing for Canadian employees from U.S. head office

– Raising level of service beyond the competition (IT, logistics, design, sourcing, pricing, inventory)

• Industry leaders anticipate between a 5 to 20% annual growth in volume over the next 5 years

– may represent acquisition growth more than market increase

Page 25: Retos y oportunidades sector de uniformes en canadá

Market Trends Cont’d

• Canadian corporate acquisitions and amalgamations

• Government contract purchasing amalgamating divisions and/or products into a single contract

• General dissatisfaction with suppliers – Delivery times

• China 120 days

• Bangladesh 90 days

• Mexico 60-75 days

– Cost, communication, distance, quality control

• Greater value on reliable quality goods and services vs. cost

• Growing consideration for eco-friendly products

Page 26: Retos y oportunidades sector de uniformes en canadá

2. Canadian Regulations

• The Canadian Boarder Services Agencies (CBSA) is the federal law enforcement agency responsible for (among other duties) administering and enforcing the laws and regulations regarding the importation of goods into Canada; interdicting illegal goods and collecting all applicable duties and taxes on imports.

• Suppliers are not responsible for Canadian Rules and Regulations

• The Canadian importer (or dealer) is responsible for meeting and honouring: – the standards, rules and regulations including:

• product registration; labelling; packaging; quality and safety standards; tariffs and duties

Some requirements and links to government websites for additional details and explanations are in the following:

• Certification

• Tariffs and Rules of Origin

• Quality and Safety Standards

• Packaging and Labelling

Page 27: Retos y oportunidades sector de uniformes en canadá

Certification

• All imported garments require a Certification Identification Number (referred to as a “CA Number”)

– Five digit number proceeded by the letters “CA”

• The source of any garment can be traced by its “CA Number” online at:

http://strategis.ic.gc.ca/app/cb/cnmbr/srchFrm.do;jsessionid=00005

-_sdbwHkK_vOsJOs-MhcKO:1247mv5k6?language=eng

Page 28: Retos y oportunidades sector de uniformes en canadá

Certification Cont’d

• The CA Registration will tell you the Dealer Company (or

individual’s) by name, address, the date the number was

issued and its status (issued, terminated etc.)

• You can also search the U.S. Dealer Database (by their

RN Number ) from the same site

• Relevant regulations are covered in the Textile and

Labelling Act of Canada and are administered by the

Competition Bureau www.competitionbureau.gc.ca.

Page 29: Retos y oportunidades sector de uniformes en canadá

Tariffs

• Canada Border Services Agency (CBSA) publishes advance rulings – To help the importing community determine the proper tariff

classification of goods

• These rulings, issued under paragraph 43.1(1)(c) of the Customs Act, (available at the Justice Ministry site: http://laws-lois.justice.gc.ca/eng/acts/C-52.6/section-43.1.html) provide information on the importation of particular goods, including their 10-digit tariff classification number under the Canadian Customs Tariff

• For information on the importance of proper classification of goods see the Harmonized System (HS) Compliance (http://www.cbsa-asfc.gc.ca/publications/pub/bsf5118-eng.html)

Page 30: Retos y oportunidades sector de uniformes en canadá

Rules of Origin • Rules of Origin (or Country of Origin) are stringent in Canada

• Due to the Free Trade Agreement between Canada and Colombia importers and exporters must know if their garments meet the requirements for duty exemption (or not)

– Proper documentation to satisfy the CBSA is required

• These rules are complex and often subject to interpretation. You are strongly encouraged to obtain the full document via emailing your request to: [email protected]

• Ask for: Memorandum D11-5-9 Canada-Colombia Free Trade Agreement (CCOFTA) Rules of Origin

– contains the CCOFTA Rules of Origin Regulations and provides a link to the Foreign Affairs and International Trade Canada (FAITC) Web site where the Rules of Origin for the CCOFTA may be found

• Under the current agreement, duty free is only granted to Colombian producers using locally-sourced/made materials.

– If the fabric used in Colombia is imported, then finished goods imported to Canada will be assessed at the 18% duty rate

Learn More: http://www.international.gc.ca/trade-agreements-accords-commerciaux/

Page 31: Retos y oportunidades sector de uniformes en canadá

Quality and Safety Standards • Garment care, particularly washing instructions are not mandatory

but generally provided with uniform garments in accordance with Textile Labelling Act and meeting the standards of the Canadian General Standards Board (CGSB) harmonized with the North American Free Trade Agreement (NFTA).

• Likewise specific sizing or size designations are not mandatory (but if used they must be accurate)

• Canadian Standards Association (CSA) International – Sets standards for clothing particularly related to safety work wear worn

in the Canadian workplace

– Flame/heat, electricity or static resistant garments, and light reflective features require CSA certification to be sold in the Canada

– CSA provides latest minimum standards, labelling requirements and inspections for factory certification

Page 32: Retos y oportunidades sector de uniformes en canadá

Packaging and Labelling

• It is national policy to provide both French and English labelling on most garments and packaging. – Particularly an issue with government end users and

customers with national distribution

– Importer will have details

• Labelling and packaging issues are ultimately the responsibility of the importer – A major cause of delay in the release of goods is due to

poor or improper labels applied by the supplier

– Close and clear communication, including visual confirmation of labels and packaging before manufacturing or shipping is essential

Page 33: Retos y oportunidades sector de uniformes en canadá

3. The Competitive Environment

• Worldwide (China, Bangladesh, Vietnam,

Mexico, Colombia)

• Canadian Manufacturing

• Products and Pricing

Page 34: Retos y oportunidades sector de uniformes en canadá

Worldwide

• Government sourcing statistics track general garment

classifications (not specifically uniform numbers)

• The following graph is a reliable estimate based on their

numbers and input from leading industry Distributors.

China 70%

Bangladesh and

Pakistan 15%

Vietnam and

Indonesia 8%

Mexico and Other 7%

Page 35: Retos y oportunidades sector de uniformes en canadá

Worldwide

• China dominates the Canadian market – supplying an estimated 70 – 100% of most Distributor’s

uniform imports

• Bangladesh plus other Asian countries (Vietnam/Indonesia) may represent 20% or more – high volume low cost basic t-shirt, polo, dress shirt and

pant market particularly for School Uniforms and Hospitality garments

• Mexico is somewhat an underachiever in the market in spite of NFTA due to unreliable production

Page 36: Retos y oportunidades sector de uniformes en canadá

Canadian Manufacturing

• Work Wear manufacturing in Western Canada ; Quebec and Atlantic Canada

servicing industrial resource production (oil, mining, forestry) construction and

related industries

• Products include highest standards of flame resistant (FR) and 100% Cotton

Duck Fabric

– Cotton duck fabric or duck canvas, is a heavy, plain woven cotton fabric

used primarily for outerwear, coveralls, bib overalls and pants) and basic

work shirts and pants (denim, poly cotton etc.)

• Examples are:

– Richlu Manufacturing (West) http://www.richlu.com/

– Big Bill (Quebec) http://www.bigbill.com

– WorkWell http://www.wearwellgarments.com/

– Geliget http://www.geliget.com/Home.aspx (Atlantic Canada)

– Helly Hansen of Norway is manufacturing out of Dartmouth Nova Scotia

(Atlantic Canada) http://www.helly.ca/EN/

Page 37: Retos y oportunidades sector de uniformes en canadá

Canadian Manufacturing Cont’d

• Executive, Sportswear, Health Care and Hospitality manufacturing by various smaller operations across Canada.

• Law Enforcement pants, shirts and outerwear examples:

– Empire Shirts (Quebec) http://empireshirt.com/

– Perfection Shirt Inc. (Quebec) http://www.perfectionshirt.com/en/index.php

– Outdoor Outfits (Ontario) Outerwear for First Responders, Law Enforcement http://www.outdooroutfits.com/

Page 38: Retos y oportunidades sector de uniformes en canadá

Products and Pricing

What are they buying?

Where?

What quantities?

What are they paying?

Target Price?

The following information was garnered through a survey of a number of leading uniform distribution companies, most with national distribution, representing all sectors of the industry.

The survey does not include companies operating in Canada with head office management based in the U.S. or large retail companies who may be servicing the uniform market through consumer retail distribution (primarily: Wal-Mart, Sears, Mark’s Work Warehouse ).

Page 39: Retos y oportunidades sector de uniformes en canadá

Products and Pricing Cont’d Style Description Fabric Treatment Units/Yr. Origin Price FOB/Land Target FOB/LDP

Golf shirt Collar/placket 60/50 (250 gsm) non-pill 4% shrink max 300k Egypt 4.15 FOB 3.75 FOB

Golf shirt Collar/placket 50/50 (220 gsm) 10k Bangladesh 6.5 LDP 5.75 LDP

Golf shirt Multi colours flat knit 50/50 (210 gsm) 10k China 8 FOB

Shirts Military epaulettes 4.5 oz 65/35 polycotton stain/liq resistant 50k Bangladesh 6.5 LDP 5.5 LDP

Shirts Military epaulettes 4.5 oz 65/35 polycotton stain/liq resistant 25k China 8.5 FOB 7 FOB

Shirts Military epaulettes 5 oz 65/35 polycotton Teflon 20k China 10 FOB

Shirts Military epaulettes 6oz 65/35 polywool Teflon 10k China 15 FOB

Shirt Dress Single pocket 5oz. Poly cotton crease/stain resistance 10K China 6 FOB 6.5 LDP

Shirt Dress Single pocket 4.5 oz cotton 10k China 8 FOB 6 FOB

Pants 6 Pocket cargo 8.5 oz. 65 /35 poly cotton crease/stain resistant 40k China 11.5 LDP 9.5 LDP

Pants 6 Pocket cargo 8.0 oz. 65 /35 poly cotton Teflon 10k China 17 FOB

Pants 6 Pocket cargo 7.5 oz. 65 /35 poly wool Teflon 10k China 22 FOB

Pants 6 Pocket cargo 7.5 oz. 65 /35 poly cotton 25k China 9.5 FOB

Pants 5 Pocket cargo 65 /35 poly cotton Twill crease/stain resistant 4k Colombia 33 FOB USA 10 LDP

Page 40: Retos y oportunidades sector de uniformes en canadá

Products and Pricing Cont’d

Style Description Fabric Treatment Units/Yr. Origin Price FOB/Land Target FOB/LDP

Pants Dress 7.5 poly cotton 7k China 11 FOB 9 FOB

Pants Dress t/r (285 gsm) flat 4 pocket 200k China 9 FOB 8 FOB

Pants Dress poly wool or viscose stretch

crease/stain resist. washable 15k Canada 32 LDP 25 LDP

Pants Outerwear 100% nylon 5k China 27 FOB 22 FOB

Sweater Zip cardigan 100% acrylic non-pilling 3k Mexico 22 LDP 20 LDP

Winter Jacket 3 in 1 with fleece inner 6oz. outer shell 100% nylon

waterproof breathable 5K China 65 FOB 55 FOB

Duty Jacket Thinsulate 6oz. Sq. yd. 100% nylon waterproof breathable 20k China 65 55

Coverall Zipper front 7 & 9oz. poly cotton Teflon 75k China 13 FOB

Coverall 9oz. 88/12 CVC FR CSA 75k Mexico 50 LDP

Pants FR 9oz. 88/12 CVC FR CSA 20k Mexico 30

Shirts FR 7oz. 88/12 CVC FR CSA 20k Mexico 25 LDP

Page 41: Retos y oportunidades sector de uniformes en canadá

Products and Pricing Cont’d

• Margins – Fluctuate in this highly competitive market

(particularly when bidding for large volume business)

• Generally volume importers (dealer distributors) are getting 75 to 100 point mark-up on first cost or about 45 to 60 points on their landed costs or more.

• Most volume buyers are considering quotes based on FOB (freight on board) price in US Dollars.

Page 42: Retos y oportunidades sector de uniformes en canadá

4. Getting the Business

• Preparation and Presentation

• Marketing Strategy

• Finding the Buyer

• Trade Shows

• Courting the Buyer

• Keeping the Customer

• Success Stories

• Opportunities

Page 43: Retos y oportunidades sector de uniformes en canadá

Preparation and Presentation

• Marketing Materials – Up to date and informative website

– Product samples and specifications

– Pricing sheets (in CDN or US dollars, on an FOB or Landed CIF basis)

• Address technological capabilities (machinery, labour training and experience, IT interface potential )

• Quality control procedures (production, labelling, packaging and shipping)

• Fluent English speaking personnel with professional communication skills

• Knowledge of the Canadian market (Use TFO and ProExport; surf the web; attend trade shows)

Page 44: Retos y oportunidades sector de uniformes en canadá

Marketing Strategy

• Prepare to meet these demands: – Rapid turn around and sample production

– Same day reply to every communication

– On-time deliveries with any changes agreed to by buyer

– Deliver products that meet agreed to specifications

– Continuity of supply

– Maintain quality and price (particularly on contract product)

– Correct labelling, packaging and shipping details as specified by the buyer

– Upgrading of facilities, technology and human resources commensurate with growth

– Partnering on design and fabrication innovation

Page 45: Retos y oportunidades sector de uniformes en canadá

Finding the Buyer • Attend trade shows at home and in competing countries, but

especially in the USA and Canada.

• Alternatively, contact organizers to obtain catalogues of exhibitors and attendees.

• Your Canadian potential customers are “selling” at their trade shows not “buying”. Buyers may not be present but contacts can be made and competitive product viewed.

• ProExport has offices in Canada and knows the market and players. Use them.

• “How to Do Business in Canada” commercial web site: http://www.communicaid.com/cross-cultural-training/culture-for-business-and-management/doing-business-in/Canadian_Business_Culture.php

Page 46: Retos y oportunidades sector de uniformes en canadá

Trade Shows

• Advanced Work Wear Canada

– Protective clothing and uniforms for public safety services (firefighters, police,

emergency medical services)

– Held in March and November in Toronto, Montreal or Calgary

– www.gcttg.com

• Imprint Canada

– Embroidery and printable sportswear and promotional products

– Vancouver: The Western Imprint Canada Show, October 12 and 13, 2012

– Toronto: The Toronto Imprint Canada Show, January 11 and 12, 2013

– www.imprintcanada.com

• North American Association of Uniform Manufacturers and Distributors (NAUMD)

– Organizes bi-annual gatherings alternating between Toronto and Montreal

– Members have NAUMD benefits (access to the USA NAUMD trade show)

– Orlando, Florida, April 5 to 8, 2012

– www.naumd.com

Page 47: Retos y oportunidades sector de uniformes en canadá

Trade Shows Cont’d

• Shooting, Hunting, Outdoor Trade Show (SHOT Show) and Conference – Organized by National Shooting Sports Foundation (NSSF)

– Combined firearms, law enforcement, cutlery, outdoor and protective apparel

– Largest presentation of law enforcement uniform brands open to the trade

– Las Vegas, Nevada, January 15-18, 2013

– www.shotshow.org

• Techtextil North America – Technical side of the textile industry

– Research and development, raw materials and production, processes, product innovation, treatment and recycling

– Atlanta, Georgia, April 24 to 26, 2013

– www.techtextilna.com

Page 48: Retos y oportunidades sector de uniformes en canadá

Trade Shows Cont’d

• Marine Hotel Association – Suppliers for cruiser lines

– Uniforms, towels, bed linens and others

– Orlando, Florida, April 21-23, 2013

– www.mhaweb.org

• PPAI EXPO – Promotional Products Association International – Suppliers of promotional products

– Uniforms included

– Las Vegas, Nevada, January 14-18, 2013

– www.ppai.org

• National Restaurant Association – Restaurant suppliers of different goods (uniforms and home textiles)

– Chicago, Illinois, May 18-21, 2013

– www.restaurant.org/events/

Page 49: Retos y oportunidades sector de uniformes en canadá

List of Potential Buyers

Sectors:

C=Corporate/Hosp F=First Responders, W= Work Wear, D= Dress, M=Medical,S=School

Source:

CH=China, I=India,B=Bangladesh,M=Mexico,Col=Colombia O=other (or not declared)

Company $M Prov. Website Contact Position Phone Email Sector Source

R.Nicholls Distributors Inc. 20 QC www.rnicholls.com Kuna Seelan VP Sourcing 450-442-9215 [email protected] C, F CH,B

Unisync Group 20 ON www.unisyncgroup.com James Bottoms COO 905-361-8989 [email protected]

C, F, W, M CH,I,B, O

Marv Holland Apparel 18 AB www.marvholland.com Dennis Zukowsky New Bus.Dev. 416-650-5885 [email protected] C, F, W CH,M,

Utility Garments 10 QC www.utilitygarments.ca Harold Geyer CEO 514-279-8488 [email protected]

C, F, W, M,S CH,I,B,O

Spirito 10 ON www.spirito.com Sam Lee President 905-565-7576 [email protected] C,F,W,M CH,I,B

Omega Uniform Systems 10 BC www.uniformsystems.com Margaret Ramsdale Pres.

604-708-8904 mramsdale@uniform systems.com C,F,W,D CH,M,

RJ McCarthy 10 ON www.rjmccarthy.com Eisavi Edmon Dir.Purchasing

416-593-6900 [email protected] S CH,E,I,B

C2C Uniforms 7 QC www.c2cuniforms.com Vince Feigin Director 514-745-3384 [email protected] C,F,W CH,

CIMA LTCI Corporation 5 QC www.cimaltci.com Kevin Lutes Pres. 514-596-

0327 [email protected] C, F CH,Col,

Premium Uniforms 5 ON www.premiumuniforms.com Giovanni Moschetta Sales Mgr.

416-535-0535 [email protected] C, W O

Page 50: Retos y oportunidades sector de uniformes en canadá

Courting the Buyer

• Contact and Visit (by email or phone)

• Schedule a personal visit

• Follow Up! Regardless of immediate possibilities, build relationships for the future.

• Buyers are looking for savings but also security. – Colombian pricing may be high but reliable quality,

delivery and reaction times are valuable too (See Marketing Strategy)

Page 51: Retos y oportunidades sector de uniformes en canadá

Courting the Buyer Cont’d

Colombia Potential Negatives: Cost, inexperience with market; technology and access to materials

Potential Positives: Shorter lead times and turn-around; smaller volumes; specialization opportunities and better quality

IF RELIABLE

Buyer and Supplier are geographically closer making personal visits easier and less costly

• Take small steps particularly regarding volumes

• Promise small, deliver big

• Be honest throughout

Page 52: Retos y oportunidades sector de uniformes en canadá

Keeping the Customer

• Meet and maintain Market Strategy

objectives

• Develop a close relationship (including

personal visits) built on performance,

integrity and shared goals

Page 53: Retos y oportunidades sector de uniformes en canadá

Success Stories

• High volume supply to large volume retailer(s) – very basic product (e.g. socks)

– well established and well operated manufacturing company

– significant exporting experience

• Specialty product (e.g. men’s designer underwear) – Canadian brand, marketed globally

– High end, state of the art packaging and design

Page 54: Retos y oportunidades sector de uniformes en canadá

Success Stories Cont’d

• Law Enforcement uniform manufacturing for U.S. brands – well established factory with extensive exporting

experience.

– Quality manufacturing, labelling and inventory controls

• Canadian Distributor working closely and specifically with Colombian sources (e.g. various law enforcement products) – Smaller quantities, slow build of customer base

Page 55: Retos y oportunidades sector de uniformes en canadá

Opportunities Volume vs. Niche

• Uniform market in Canada is mature, well serviced and experiencing growing domination by large corporate category “killers”

• Colombian product known for quality but not price

• Opportunity to supply smaller companies operating “under the radar” of the larger dominant distributors

• Feature service and quality over price

• Customers willing to pay a premium for quality and reliable deliveries.

Page 56: Retos y oportunidades sector de uniformes en canadá

Opportunities Cont’d

• “Brand” partnerships with Canadian marketing companies

• Knitwear (e.g. acrylic sweaters)

• Customer will pay a premium for specialty products such as: – Fashion styling

– Maternity

– Unique fabric applications

– Eco-friendly product

• Create product specifically with Colombian fabric

Page 57: Retos y oportunidades sector de uniformes en canadá

Supported with funding from

Thank You

Ben Gordon

[email protected]