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Presentation slides from the May 10th Masters of Marketing webinar from Insurance Technologies Corporation on Effective Blogging, www.GetITC.com.
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Masters of Marketing Effective Blogging
What is a Blog?Originally from Web log, a blog is a collection of posts ordered in chronological order with the most recent post at the top of the page, so it is viewed first.
A blog can be written by one individual or a group of people, can be written around a single topic.
Examples: www.CloverleafIns.com/blog/ and ww.1stAllianceInsurance.com/blog/.
Why post Blogs?• Helps SEO• Keeps your customers updated• Shows expertise• Shows your personality• Has a potentially wide reach• Exercises your mind• It’s fun!
Let’s Talk Stats• The two major traffic sources for blogs are Search Engines
(48%) and Social Media (28%)• 25% of Bloggers are using mobile devices for Blogging
(Source: Tech18.com)
• Companies that blog have 434% more indexed pages• Companies that blog have 55% more website visitors
(Source: Hubspot)
What to Blog about Your products and services Your agency Industry news and events Community news Holidays or seasonal events Enlist the help of a guest blogger
When to Blog• Mornings• Wednesdays• Often, at least once a week.
Blogging: Step-by-step1. Create a catchy title2. Create good content3. Add anchor text4. Add pictures5. Add a call to action6. Ask questions7. Add tags8. Tell people about it
Benchmarking• Pageviews• Comments• Shares• Backlinks• Leads
•
In Conclusion
Darmini Kara [email protected] www.GetITC.com
Bottom line: Blog early and often.
Get more blogging tips at our blog http://iwbseotips.blogspot.com
Thank You