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By: Uflex Ltd
PRODUCT PACKAGING:LAST MILE CONNECT WITH THE CONSUMER
Product packaging is an opportunity for brands to connect &communicate with the consumers for better positioning and recall value
The modern consumer never falls short of alternatives.
In an environment of tough competition, product packaging seems to be that last-ditch effort to influence customers and impact their buying behavior
• Buyers often are purely intuitive and go by the look of the package.
• On-the-spur decision making about choosing among alternatives is influenced by product perceptions shaped by various factors like design, color, shape, functionality etc
• Other factors are:o Spontaneous urge: Consumers are more likely to be
attracted by brightly packed SKUs on displayo Compulsion: Some packaging designs trigger urgent
buying desireso Excitement: Packaging can evoke feelings of curiosity
and excitement compelling the consumer to buy the package
PRODUCT PACKAGING:LAST MILE CONNECT WITH THE CONSUMER
• Packaging is to a very large extent responsible for the product to get noticed on the shelf
• Biomotive triggers are used on designs of flexible packaging as certain graphic elements trigger an instinctive response from the consumers
• This neuro-marketing strategy targets the emotions and not reason
• Understanding such cues can help packaging designers connect better with the consumers at the cognitive and emotional level
PACKAGING HELPS BRANDING
• A good design should echo the brand philosophy and its personality.
• The brand should be clear about its USP and its raison d'être.
• Effective packaging can help convey what the brand is?, who it is?, how it is relevant in the life of the buyer?
• Distinctive packaging can help shoppers navigate through the crowd for their favorite brand
• While buying behaviors can be influenced through other channels like offline or online advertising and social media, packaging is certainly the final point of communication
ESSENTIALS OF GOOD PRODUCT PACKAGING
UFLEX LTD. SHOWS THE WAY
India’s largest global flexible packaging company Uflex offers technologically superior packaging for a wide variety of products
Innovation to create value added differentiation has been a time tested formula
Uflex ensures that its packaging solutions are aesthetically appealing, functionally superior, eco-friendly, offer the optimized barrier properties and provide adequate protection to the brands
from counterfeits and look alikes
A unique interplay of all these factors in all its product offerings has undeniably made Uflex, ‘A PART OF YOUR DAILY LIFE’ and has been
shaping consumer behavior.
Uflex Limited, India’s largest flexible packaging company is a fully integrated flexible packaging solution provider to a range of clients across industries both in India and overseas. It enjoys a formidable market presence in more than 140 countries.
Uflex Ltd offers technologically superior packaging solutions for a wide variety of products across industries.
About Uflex Ltd
Uflex Website
