Gamification :a Powerful Tool

for Life and Work (2)

Alireza Ranjbar Shourabi @ARSHourabi

@ARSHourabi

�@ALMgames�@Faranesh (@KSNA)�@Hamsaa�@Fanap�@IGA : Iran Gamification Association�@Roshdino : Growth Hacking event

What is Gamification?

The Process of Game Design-Thinking and game Mechanics ToEngage users and Solve Problems.

Flow

�Mihaly Csikszentmihalyi�Being in the zone

Gamification is …

�Learning from games and their abilities to connect withpeople.

�Using game elements while knowing that a game is a lotmore.

�Thinking like a game designer.�Having objectives other than winning in the game.

Types and Divisions

�Structural / Content�Exterior� Interior�Social Good�Customer / Employee

Prof. Kevin Werbach : A design framework

�1. DEFINE business objectives�2. DELINEATE target behaviors�3. DESCRIBE your players�4. DEVISE activity loops�5. DON’T forget the fun!�6. DEPLOY the appropriate tools

Gamification Design is Agile Design

The loop

Scaffolding

The Narrative

The Numbers

4 Dominant Applications of Gamification

�Product Gamification�Workplace Gamification�Marketing Gamification�Lifestyle Gamification

Gamification of Lifestyle

�Can you treat everything like a game?�Gamification is great at motivating people �Motivate yourself �Daily habits and activities

Change of behavior

Branches - Samples

�Career �Health �Productivity �Education �Growth

�To-do list �Exercising �Waking up on time �learning a new language �Thinker-Observer

Habit RPG

Fitocracy

Chore Wars

What can You do?

�Find your matching game(s)�Analyze your situation and metrics�Create the tree of skills�Surround yourself with like-minded ones�Set Missions and Challenges�Win

The future !?!

Let’s do a Sample : Reading Books

� Activity : Read more (Not in the career related categories)

� Discipline : Get help (Reminder / To-do list Apps) + dear Excel

� Add Fun :� Book selection : favorite categories , random , curiosity

� Rewards : buying more books , buying stationary , buying games

� Calculation base :� Quality : ?

� Quantity : minutes , books , pages

Your Sample : (Do it Now)

�Select an actual activity you want to run�How would you manage to track the progress ?�How would you reward the progress ?�How would you measure the progress ?

Reading Books

� Started with 10 min per day!

� Adding 5 mins per day for every week till 1 hour per day!

� Buy a book if the week is perfect.

� Buy a game if a book is finished.

� Buy a stationary if the month is perfect.

Curiosity loop

Let’s think … Gamifying tutors in Faranesh

� Let’s give them 1% more income for every 2 hr. content created in the month up to 10%

� Let’s give them 1% more income for every 10 sales of a course in the month up to 10%

Thank you for listening!

Alireza Ranjbar Shourabi @ARSHourabi