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Collective Story connects people through stories. It’s a toolkit for creating simple, low-fidelity public space interventions that promote civic engagement, critical thinking and intergenerational storytelling in public spaces, queues or waiting areas. The toolkit includes a how-to guidebook and stencils for easy poster-making. We piloted the project with a series of storytelling prompts distributed across New York City, garnering a strong response through social media channels like Twitter and Instagram.
Citation preview
Collective Storya toolkit for community engagement
Anke, Meg, Pam and Rae . SVA IXD Public Interfaces . December 10 2013
Objectives
Promote civic engagement, critical thinking and intergenerational storytelling in public queues or waiting areas. Connect people through stories.
Insights
Insights
Through quick low-fidelity experiments with different prompts and in different locations, we gained insights about engaging people and understanding potential barriers to interaction. We learned how to combine message, medium and location to most effectively reach people.
Stories are universal.
People don’t engage as much with digital asks (QR codes or hashtags only).
People do engage with tangible interfaces.
The artifact is just as important as the creation process.
People share and take the conversation online when they feel a personal connection.
ConceptCollective Story is a toolkit for community engagement. The toolkit provides opportunities for anyone — individuals, groups, schools and other local organizations — to gauge public opinion, provoke discussion and create collectively.
System — Get Toolkit
GOALGauge public opinionEngage community
TOOLKITDownload toolkit
Order toolkit
SUGGESTED PARTS
System — Create Engagement
DEFINEGoals, Audience, Location,
Time
DETERMINE FORMATGet opinions & debate – Tell a story together –
Draw a picture together
System — Implement & Analyze
SHAREproject with the world,
on social media
MONITORthe project and collect
artifacts
ANALYZESynthesize your research – Share on
Collective Story site – Plan other events around your findings
Engagement
Use Cases
A community center seeking to bring itscommunity further together.
A school providing creative storytelling as a recess activity.
A laundromat making waiting more fun.
A non-profit seeking information on a specific neighborhood.
An organization wanting to provoke a discussion on a controversial topic.
Frida & Collective Story
Next Steps
Next StepsCollective Story will be working with Border Crossers to help them create interactive activities for their Spring Gala.
Thank you.
Appendix
Research
Existing BehaviorsSome of the existing behaviors we viewed in people waiting for the bus included:
● reading a book or a newspaper
● browsing the ads
● interacting with their phones
● standing with their necks craned, looking out hopefully for the bus
● sitting/resting
● listening to music
Before I Die
Candy Chang
Community Chalk Board
AmnestyInternational
It’s not happening here. But it’s happening now.
Interactive Subway Ads
Pearl Media Spooks Subway Riders at Columbus Circle Shows off Witches of East End
“Strangers may occasionally chat with each other if something annoying is happening (why is the bus so late?), but it’s not often that strangers get a chance to connect over something fun.”
- Smart Urban Stage, Creating Public Spaces which Encourage Strangers to Interact
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