Audience ResearchAnalysing data collection from a

questionnaire about our Hair Documentary Programme

How old are you?

88%

8%

3%

3%

13-18 19-25 26-35 36-40 41-50 51-60 61+

The majority of the people we asked were between the ages of 13-18 although this is not solely the target population we want to aim our documentary at. We Identified the mistake of getting to many questionnaires filled out by the same age category and if we were to do it again we would ask for information from a wider age range. Our Target population is a family audience which is why our scheduling will be 8-9pm suitable for our documentary.

Are you Male or Female?

Male Female18

18.5

19

19.5

20

20.5

21

21.5As we gave our questionnaires out randomly it was by chance that mostly females answered the questionnaire. However, when considering our documentary topic we decided that it will be mainly females that are most likely to watch a documentary about hair, compared to males.

What is your favourite genre of music?

We asked the respondents what their favourite genre of music was to give us an idea of what sound track we would like in the background of our interviews. We wanted a well known song that links to ‘hair’ but is not too cheesy and cliché. The most common genres included; pop, rock and dance. However, rap and R&B were also quite common. We will try and find a backing track that comes from one of these genres.

Pop14%

Rock19%

Dance17%

Metal7%Dubstep

7%

Techno6%

R&B10%

Rap13%

Jazz4%

Acoustic1%

Dance Hall1%

Soul1%

What is your favourite colour?

Red Blue Green Yellow Pink Purple Orange Maroon Black0

2

4

6

8

10

12

We wanted a general colour scheme that ran throughout the whole documentary, so we need to take into account our audiences favourite colours as it is more appealing to them, and also colours that relate to our topic of hair. The most common colours were red, blue and purple so we will look at a possible colour scheme that includes these, for fonts, titles, and other necessary graphics.

What is your favourite channel?

BBC19%

ITV21%

C428%

C52%

Sky15%

BBC35%

E416%

Sky Sports

2%

Kerrang2%

Comedy2%

Watch2%

ITV25%

We asked this question as we wanted to know what channel we should put our documentary on. Our respondents chose Channel 4 as their favourite channel and the one they most watch. Channel 4 is known for its successful documentaries so we will consider putting our documentary on this channel to get the most views from our target audience.

Between which times do you typically watch TV?

5-6pm 6-7pm 7-8pm 8-9pm 9-10pm 10pm+0

2

4

6

8

10

12

14

16

18

20

We wanted to find out when the most appropriate time to put our documentary on TV was. Our respondents chose between 8-10pm as the typical time they normally watch TV however after identifying the fact that we asked to many teens we are decided to directing our documentary at a family age as well, we will put it on between 8-10pm, which was the second most common time anyway.

Which Nights Do You Typically Watch TV?

Mon18%

Tues13%

Wed14%

Thurs14%

Fri16%

Sat13%

Sun13% We asked this question to

see which day would be the most popular day to broadcast our documentary. There wasn’t difference in the days, therefore we are quite open to finding the most appropriate day. The most popular was ‘Monday’, however we are yet to decide which day we will broadcast it on.

Do You Cut Your Own Hair?

Yes No0

5

10

15

20

25

30

35

40

This question made certain people stand out, especially as not many people cut their own hair, so we have asked the people that answered ‘yes’ to expand and perhaps do an interview on how they cut their own hair and why they do that.

How Much Do You Spend On Your Haircut On Average?

£5-£1028%

£11-£1520%

£16-£2018%

£21-£2518%

£26-£308%

£31+8% This was quite an obvious

question to ask for an interview about hair. Again we wanted to see if people spent a large amount of money on their hair and why. Just 8% of people spent over £31 on this, so we have asked them to come back and do an interview to explain what treatment they get.

On Average, How Often Do You Visit A Hairdresser?

Once A Week Or More

Fortnightly Once A Month Once Every Two Months

Every Three To Six Months

Once A Year0

2

4

6

8

10

12

14

This question was for our statistics during the documentary, we wanted to find out a number of people that visit the hairdresser across a certain time limit, and also discover someone that may not visit a hairdresser at all.

Do You Regularly Colour-Treat Your Hair?

Yes No0

5

10

15

20

25

30

This question helped us to find people who don’t have naturally coloured hair or perhaps chose to change their hair colour. For the people that said yes, we also asked them what type of treatment they use.

If Yes, What Treatment Do You Use?

Highlights21%

Permanent47%

Semi-Permanent32%

The most common treatment was permanent. This was expanded on the previous question, so we could speak to hairdressers about the methods of doing this treatment and how it makes so much of a difference to peoples hair. We also asked the ‘permanent hair dyers’ to come for an interview to tell us more about why they changed their hair colour and do not want to go back.

What Styling Tools Do You Use?

Straighteners Curler Hairdryer Diffuser0

5

10

15

20

25

30

35

As well as products that are used, we used this as research to find out the most common styling tool. We will go into shops and hairdressers with this information and find out how well sales are on these products and also the different brands of tools that you can get.

How Long On Average Do You Spend Styling Your Hair?

0-5mins38%

6-10mins10%

11-20mins30%

21-30mins13%

30mins+10% This question helped us identify

people that spend an unusual amount of time styling their own hair. Most people spend just 0-5 minutes however, the people that spend over 30 minutes are who we are more interested in. We have asked them to return to do an interview, to explain their process of styling, which takes such a large amount of time.

Which Hair Products Do You Use?

Shampoo39%

Conditioner37%

Gel5%

Spray13%

Wax6%

Again, this is another simple relevant question that will add to our statistics. We wanted to find out the most common hair product, which in this case was shampoo and conditioner, and look more in depth at the selling of these products in relation to the people that buy them.

Have You Ever Been Influenced By Celebrity Hairstyles?

Yes25%

No75%

We asked this question, as it is a topic we wanted to cover in our documentary. Magazines are always influencing hairstyles that celebrities are styling. We wanted to ask for ourselves if this actually did influence the styling of our respondents. We found that most people aren’t influenced by the media, however for those that are we asked them to tell us what celebrities were a hair icon for them.

If Yes, Who?For the people that said they were influenced by celebrity haircuts, we asked them to state who’s styled they copied. The most common style icons were:

• Gillian Zinser• Zooey Deschanel• David Beckham• Barry White• Ray Mears• Miley Cyrus• Dave Grohl• Gillian Anderson

What Is Your Hair Colour?

Brown48%

Red5%

Ginger13%

Blonde23%

Black8%

Mahogany3%

Purple3%

This question helped us find people that may not have naturally coloured hair, which stand out in accordance to the normal coloured hair. We asked these people to come back for an interview, so they could tell us what influenced them to have a colour so extravagant. We also found that the most common hair colour was brown, which is another statistic we can include in our documentary.