Selfie-licious Selfie-licious

Objective To position Green Trends as a style destination

among the Target Group

To increase engagement through participation among the Target Group

Strategy To capitalize on the Selfie craze among the Green Trends target group, we developed an interactive

web app for both Mobile and Desktop devices The strategy was to gratify contestants who participated and got the maximum number of "Likes“ Teasers about the campaign were released before the contest went live to capture the interest of the

fans To promote the contest 360° we had pop ups on the website, live installations at various locations and

mirror stickers and table tents in stores for store activation To engage with the existing and potential fans on Facebook and Twitter, relevant content was released

encouraging them to participate To keep the momentum of the contest going 3 weekly winners were selected and gratified with

branded goodies The winner with the maximum no. of Likes won 1 year of free Salon services and 9 runner ups

received 6 months of free salon services

Execution • A fan-gated app was created where the fans could either upload an already existing selfie or click a

new selfie

• On submitting, the contestant could share the update about his/her participation on their profile

• The uploaded selfies could be viewed by all the participants and there was a provision for them to vote for a particular participant

• Live installations at popular places, IT parks and Green Trends salons across Chennai, Hyderabad and Bangalore where we encouraged people to click selfies in front of the

“Selfie-licious” backdrop and participate in the contest

• Pop-ups were present on the Green Trends website which redirected people to participate in the contest

Execution Updates were posted on the Facebook page with engaging content

Engaging content such as selfies of Bollywood and Kollywood celebrities were uploaded on the page encouraging people to participate on the contest

Top selfies of the week were announced and subsequently top contestants collecting goodies at stores were shared with the audience on the page

The campaign was promoted on Twitter with #Selfielicious hashtag with 5 tweets per day

Subsequently, we monitored activity on the page, engaged with the fans and cleared queries about the contest and participation, both on Facebook and Twitter

Campaign Creatives (Online)

Facebook Cover photo

Tab icon

Page Likes Ad

Campaign Creatives (Online) Facebook Posts

Campaign Creatives (Online) Facebook App tabs

Campaign Creatives (Online) Facebook App tabs

Campaign Creatives (Online)

Website Pop Up

Campaign Creatives (Offline)

Print ad Flyer

Campaign Creatives (Offline)

Sticker T-Shirt design Other Creatives: Backdrop Posters Standee Promo Table

Engagement The campaign ran for a total of 44 days

825 participants participated in the contest

4173 users used the app during the campaign

The Facebook page got a reach of 6,95,960

42,034 people engaged on the page during the campaign

Likes on the page increased by 54.2% during the campaign

The Facebook page received 12,421 page visits during the campaign

THANK YOU!