@igenero

http://facebook.com/igenero

BEAUTIFUL PEOPLEA SOCIAL MEDIA CASE STUDY

ABOUT Beautiful People

• Beautiful People BioSpa & Salon are exclusively designed to help one forget the daily stresses of life and completely relax.

• Based in Hyderabad, Beautiful People has four branches across the city, and is looking to expand all over the country.

• Beautiful People offers the widest range of massage therapies, facials, and more to help alleviate a range of physical ailments that one may be facing.

• Have an elaborate list of products too.

WHY SOCIAL MEDIA

• Spread awareness among people from Hyderabad about Beautiful People

• Engage the audience from Hyderabad present on various social media platforms

• Make themselves visible online• Gain more reach • Make it easier for customer relations like

appointments• Generate more business

• Men and Women of all ages from Hyderabad• Middle-Upper Class• Corporate Employees• College going crowd who are very particular

about their look and highly individualistic • Soon to be Bride or Groom

TARGET AUDIENCE

WHAT DID WE DO

• Accounts on various Social Media Platforms• Bpmonthly and BP Social cards circulated all

across the city with an online engagement module.

• Releases on Social Media to announce services• Engagement with existing and potential

customers• Active participation in discussion forums

PLAN OF ACTION

• Identified and analyzed the target audience.• Studied of the present status of the client.• Content Strategy• Execution of the Social Media Strategy.

PLATFORMS

RESULTS

http://igenero.com/

http://igenero.com/

http://igenero.com/

http://igenero.com/

STATISTICSPlatform Reach Result

Google Top 10 search results for the Salon

Traffice driven to website and other online properties

Social Networking Sites

Reached out 5 sites 20,000+ connections

Video Sites Uploaded videos to 27 sites

5000+views

Forums 7 30,000+reach

Status - Active

OFFLINE IMPACT

• Increase in the number of customers on monthly basis.

• New customers came through the Facebook page and other online properties.

• Subscription to the BPmonthly plan increased by a big number.

• Online properties become official channels for customer retention and acquisition.

http://www.igenero.com

@igenero

http://facebook.com/igenero