ACCA Leadership Skills for a Digital Age

Leadership Skills for a Digital Age

February 17th, 2012

Agenda 1:30-1:40 Welcome/Overview of the Afternoon 1:40-2:15 Context for the case study and

introduction of case study team 2:15-3:00 Case Study 3:00-3:15 Break 3:15-3:45 Participants work in small groups (or

independently if on webcast) 3:45-4:15 Report back from groups and webcast

participants 4:15-4:45 The Reveal 4:45-5:00 Wrap 5:00 on Networking continues at local

establishment!

Arts Consultants Canada/Consultants canadienne en arts (ACCA)

February 17, 2012

Presented by:Diane DavyPresident

Castledale Inc.

Leadership Skills for a Digital Age:Overview/Context

What do we mean by leadership?

Leaders?

Leaders?

What are good leadership skills?

Ten Basic Skills of Outstanding Leadership

IntegrityVision/strategyCommunicationRelationshipsPersuasionAdaptabilityTeamworkCoaching & DevelopmentDecision-makingPlanning

The impact of digital technology on the arts & culture sectorSome recent research:

Cultural HR Study 2010: HR Trends and Issues (CHRC)Culture 3.0: Impact of Emerging Digital Technologies on Human

Resources in the Cultural Sector (CHRC)http://www.culturalhrc.ca/index-e.asp

Skills and Training Roadmap for the Ontario Entertainment and Creative Cluster (not yet available)

WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital Theory for the Ontario Ministry of Tourism and Culture.

http://www.workinculture.ca/information/research.cfm

The Stratford Reporthttp://www.canada30.com/TheStratfordReport.pdf

http://www.culturalhrc.ca/index-e.asp

http://www.workinculture.ca/information/research.cfm

http://www.canada30.com/TheStratfordReport.pdf

The most significant common issue is the tsunami-like force of digital technologies.

What leadership skills to we need to successfully adapt to and take advantage of digital opportunities?

Where do we get the leadership skills we need?

Thank you. Questions?

Diane DavyPresidentCastledale [email protected]

www.workinculture.ca

mailto:[email protected]

http://www.castledale.ca/

http://www.workinculture.ca/

A TWO GENERATION CASE STUDY

ACCA Conference,

Leadership Skills for a Digital Age

Louise Poulin,ArtExpert in collaboration

with Sandy Boutin

Februrary 17, 2012

Présentation ArtExpert Young leaders Cultural Habits of Audiences The case

the work we did together finding solutions

What we actually did and answer questions

ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

ARTEXPERT

In the field for more than a decade


Consultant Areas

0

5

10

15

20

25

30

35

40

Ratio per consulting area

Strategic Planning and Business deve-lopmentEnvironmental scanCultural policiesFeasibility and impact studiesCoaching


Type of clients

0

5

10

15

20

25

30

35

40

45

50

Ratio per type of client

Cultural organiza-tionFederal and pro-vincial Governmen-tal institutionsLocal government


Arts Organisation Leaders

2006 2007 2008 2009 2010 2011 20120%

20%

40%

60%

80%

100%

120%

Establish Orga-nisations

Emerging Or-ganisations & Young Leaders


YOUNG LEADERS


What is influencing the Next Generation of Artistic Leaders and Arts Audiences?


Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007

The most frequently discussed influence on the lives of those aged 18 to 30

Information and communication technology Connecting with others

(seeking deeper connections and relationships) Small business expertise and entrepreneurship

training Helping artists disseminate their work


CPAF, Digital Transitions and the Impact of New Technology on the Arts, 2011


Production

Reaching the public

Creation

Dance

Music - performance

Inter-art

Visual Arts

Theatre

Dance

Dance

Theatre

Theatre

Visual Arts

Visual Arts

Music - Recording

Music - performance

Music - performance

Music - Recording

Music - Recording

Inter-art

Inter-art

Litterature

Litterature

Litterature

Media-arts

CULTURAL HABITSOF AUDIENCES


Re: digital technologie

25

High users of technology are high cultural consumers


Field of interest?26

Genreration C, 2011


Mobile phone per age


28

Purpose for using our telephones


29

Marketing using Social Networks

65% artists 83% arts organizations

Source : Étude du CALQ – stratégie numérique 2011


THE CASE


Environmental Scan of Emerging artist venues

How Sandy expressed the challenge

Inadequate venue

Younger audience not attracted to traditional venues

Younger audience attracted to alternative venues


Objective of the Study - Sandy

2. Evaluate the cost to upgrade technical features

1. Document the inadequacy of alternative venue (low technical feature)

3. Recommand a grant support program dedicated to upgrade venues for emerging artists


What Sandy was looking for

A persuasive case for investing in the venue to present to the Cultural Minister

What would the government need to better understand our situation


Objective of the Study - Louise

2. Document the need for alternative venues

1. Knowing the market: artists, clientele, venues

3. Evaluate the need to enhance technical features


4. Recommend what needs to be recommend

35

How Louise perceived the problem U

nefficiency in marketing tools

Wrong venue Or wrong clientele

Younger audience not attracted/atte

nding traditional

venues

WORKING TOGETHER


Planning the course

Exchanges on methodology

Knowing all answers

Collecting answers from practitionners

From users

Validate

arguments

STEP 1 STEP 2 STEP 3


Knowing all answers

Strong Leadership;

Strong unformal network

Limited ressources & Precarious

Faithful audience

Organic Environment


How will you do it


Finding Solutions

o A persuasive case for investing in the venue to present to the Cultural Minister

o Process

o Findings


How we did it


Thank You


Lifestyle

ACCA Leadership Skills for a Digital Age