ACCA Leadership Skills for a Digital Age (PDF)

Leadership Skills for a Digital Age

February 17th, 2012

Agenda 1:30-1:40 Welcome/Overview of the Afternoon

1:40-2:15 Context for the case study and introduction of case study team

2:15-3:00 Case Study

3:00-3:15 Break 3 3 5

3:15-3:45 Participants work in small groups (or independently if on webcast)

3:45-4:15 Report back from groups and webcast participants 3:45 4:15 Report back from groups and webcast participants

4:15-4:45 The Reveal

4:45-5:00 Wrap

N t ki ti t l l t bli h t! 5:00 on Networking continues at local establishment!

Leadership Skills for a Digital Age:Leadership Skills for a Digital Age:Overview/Context

Arts Consultants Canada/Consultants canadienne en arts (ACCA)

February 17, 2012

Presented by:Di DDiane DavyPresident

Castledale Inc.

What do we mean by leadership?

Leaders?Leaders?

Leaders?Leaders?

What are good leadership skills?What are good leadership skills?

Ten Basic Skills of Outstanding L d hiLeadership

Integrity Vision/strategy Communication Relationships Relationships Persuasion Adaptabilityp y Teamwork Coaching & Development Decision-making Planning

The impact of digital technology on the t & lt tarts & culture sector

Some recent research:

Cultural HR Study 2010: HR Trends and Issues (CHRC)Culture 3.0: Impact of Emerging Digital Technologies on Human Resources in the Cultural Sector

(CHRC)h // l lh / dhttp://www.culturalhrc.ca/index-e.asp

Skills and Training Roadmap for the Ontario Entertainment and Creative Cluster (not yet available)WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital

Theory for the Ontario Ministry of Tourism and Culture.http://www.workinculture.ca/information/research.cfm

The Stratford Reporthttp://www.canada30.com/TheStratfordReport.pdf

The most significant common issue is the tsunami-like force of digital technologies.g

What leadership skills to we need to successfully adapt to and take advantage of digital opportunities?g g pp

Where do we get the leadership skills d?we need?

Thank you Questions?Thank you. Questions?

Diane DavyPresidentCastledale [email protected] castledale cawww.castledale.ca

www.workinculture.ca

ACCA C fACCA Conference, Leadership Skills for a Digital Age

A TWO GENERATION Louise Poulin,

ArtExpert in collaborationGENERATION CASE STUDY

ArtExpert in collaboration with Sandy Boutin

Februrary 17, 2012Februrary 17, 2012

PrésentationPrésentation ArtExpert

Y l d Young leaders Cultural Habits of Audiences The case The case

the work we did together finding solutions

What we actually did and answer questions

ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

ARTEXPERT

In the field for more than a decadedecade


C lt t AConsultant AreasRatio per consulting area

35

40Strategic Planning and Business development

20

25

30 Environmental scan

Cultural policies

10

15

20

Feasibility and impact studies

0

5

10

Coaching


T f li tType of clientsRatio per type of client

40

45

50Ratio per type of client

Cultural organization

30

35

40 organization

Federal and i i l

15

20

25 provincial Governmental institutionsLocal government

0

5

10

0


Arts Organisation Leaders120%

100%

120%

60%

80% Establish Organisations

40%

60%

Emerging Organisations & Y L d

0%

20%Young Leaders

0%2006 2007 2008 2009 2010 2011 2012


YOUNG LEADERS


What is influencing theNext Generation of ArtisticNext Generation of ArtisticLeaders and ArtsAudiences?


Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007

Th t f tl di d i flThe most frequently discussed influenceon the lives of those aged 18 to 30

Information and communication technology Connecting with othersg

(seeking deeper connections and relationships) Small business expertise and entrepreneurship

trainingtraining Helping artists disseminate their work


Production

Music ‐ performanceVisual Arts

Dance Dance Theatre

Inter‐art

Inter artInter‐art

Visual Arts

Dance

Visual ArtsMusic

Music ‐Recording

Inter‐art

Litterature

Litterature

Litterature

Media-arts

Theatre

Music ‐Recording

Music ‐ performanceMusic ‐Recording

CPAF Digital Transitions and

Reachingthe public

CreationTheatre

Music ‐ performanceCPAF, Digital Transitions and the Impact of New Technology on the Arts, 2011


CULTURAL HABITSCULTURAL HABITSOF AUDIENCES

Re: digital technologie


High users of technology are 25

High users of technology are high cultural consumers


Field of interest?26

Genreration C, 2011


Mobile phone per ageMobile phone per age


28

Purpose for using ourPurpose for using ourtelephones


Marketing using Social 29

g gNetworks

65% ti t 65% artists 83% arts organizations

Source : Étude du CALQ stratégie numérique 2011Source : Étude du CALQ – stratégie numérique 2011


THE CASE

Environmental Scan of Emerging artist venues Emerging artist venues


How Sandy expressed the y pchallenge

Younger audience not

Younger audience attracted toaudience not

attracted to traditional venues

attracted to alternative venues

InadequateInadequatevenue


Objective of the Study -Objective of the StudySandy

1. Document the inadequacy of alternative venue (low technical feature)

2. Evaluate the cost to upgrade technicalfeatures

3. Recommand a grant support program dedicated to upgrade venues for emerging artists


What Sandy was looking forWhat Sandy was looking for A persuasive case

for investing in the What would the

government need for investing in the venue to present to the Cultural Mi i t

government needto betterunderstand our

Ministersituation


Objective of the Study -Objective of the StudyLouise

1. Knowing the market: artists, clientele, venues

2. Document the need for alternative venues

3 E l t th d t h t h i l3. Evaluate the need to enhance technicalfeatures

4. Recommend what needs to be recommend


How Louise perceived the 35

How Louise perceived the problem

Unefficiencyin marketing

tools

Younger audience not attracted/att

ending traditional

W O

venues

Wrong venue Or wrong clientele

WORKING TOGETHER


Planning the course

STEP 1 STEP 2 STEP 3

Exchanges on methodology

Knowing all answers

Collecting

Validatearguments

Knowing all answers

Collectinganswers frompractitionners

From users


O i E i tStrong Leadership;

Organic Environment

Strong unformalnetwork

Limited ressources & Precarious

Faithful audience


How will you do it


Finding Solutions

o A persuasive case for investing in the venue to present to the Cultural Minister

o Process

o Findings


How we did it


Thank You
