Woman Of The Year

by Alan Svejk

Training Women Elite inBusiness, PR, Security, Military

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ALAN SVEJK VIP PUBLIC RELATIONSCreate Persuade Influence★ ★

Consultant in VIP Affairs | Public RelationsCopywriter | Journalist | Author

Public Relations Public Affairs Civil Affairs★ ★http://www. svejk-alan.cz

Woman Of The Year by Alan Svejk

It´s never too late to become a person who you always wanted to be. Did you ever dream tobecome a woman, who is publicly respected and followed? Who is a VIP? Let me learn youthe most secret strategies, how to rule the minds of journalists and readers, to win the publi-city, and to step forward to the stars.

You maybe heard, how immensely powerful the media are. As soon as you will start beingpublicly recognized, the press will approach you irrevocably, asking for detailed answers, andthen, it´s up to you, what you will create of yourself, shaping the positive public opinionabout you, called "Media Picture".

If you manufacture this matter correctly, you can get vast public favor, attention, recognitionand opportunities. You can accelerate building your personal brand this way, and your lifewill become one big exciting ride. Sounds good, huh? So let´s get started!

Before you will start with any interview, remind yourself, that you are a part of the society.Think of all that people, who will read an article about you. Try to imagine them, their thou-ghts, opinions, perception, even expectations and desires. Ask yourself these simple questi-ons: what people expect and want from consuming the media? Why they read it? What theywish to find there?

No, they don´t want to hear about your success, to be envious. It´s an unpleasant feeling forthem, because the majority of them aren´t feeling successful. Why to ruin their day, their self-confidence and good mood? Do something better and more clever: make them your friends,your followers, who are pleased, that you showed them something new, that you shared somegreat information and inspiration with them.

So, avoid perceiving an interview as your personal show from many good reasons. It´s shouldbe not about you - it should be about them, the readers, or viewers. Do something good forthem - they will like you, and they will accept you as a leader. But only if you are, what theywant, only if you can fulfill their desires, sharing something with them. Not your life, but dis-tinctive knowledge and useful inspiration.

The basic way to achieve this and to win this game, is to avoid the words "I", "my" and "me".Use rather the words "we", "us", "our", "every", "woman" and "team" instead, so any readercan feel participated, inside the action, respected, praised by you. Practice this with someprevious interview in the newspapers, where some questions were asked, and try to respond

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to these questions without using the words "I", "my" and "me". It´s not so easy, we all usethese words too often.

But if you can change your approach, unbelievably positive results can emerge. And if peoplewill like you, you will get many opportunities, professional, social, and more. This way, youcan become a VIP quickly and smoothly - just doing it right.

To avoid your ego in media presentation is critical. People will read about you, and they willshape their general judgement. Their minds are not purely logical, they are influenced withmany emotions. And if they feel ego from you, why should they like you? Be clever, knowyour audience and give them, what they want and desire - they will love you!

When you are responding to the journalistic questions, try to do it from some general, com-mon view, shared by many. Try to give good advices in your responses, something the readerscan identify with. Establish a connection with them! Get close to them, by talking about sha-red values and challenges they also have to solve. Then, you will get their very deep attentionto the article, and to your person!

One well manufactured article can be enough to make you a star, simple as that. And you willnever lose the good impression you made - people like to keep their good memories, whenthey felt good and inspired. And you will help them to have this good time!

We can demonstrate this postitive approach on two possible answers to a question. Have alook, how differently they sound:

"How do you balance your work and family life?"

1) "Well, it is sometimes difficult. I try to manage my time, and to delegate some duties onmy colleagues, so I can have a flexible working hours. Fortunately, my employer has under-standing for my family activities, and I can manage my work according to my dailychallenges.

2) "Any woman has similar challenges. But the situation is improving today, and manyemployers are perceptive to our special needs, so women can manage their time according totheir overall activities. If you balance work and family well, you are on the best way to suc-cess and happiness in life.

Is it even necessary to explain the enormous difference in these two possible answers? Noti-ce, how 2) is appealing to the reader, both female and male. There is definitely a connectionestablished, and the reader will definitely continue reading, eager to know your opinion andgood tips for her or him!

This optimal approach has another wide advantages for connecting with the journalist. Un-derstand, that he or she is not an angel or a police officer. He or she is prone to your energyand influence. If you are balanced, pleasant, kind, tender, full of love to the world, your workand the people, no one can resist to perceive you as a sun, shining and warming up itssurroundings.

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Make the journalist having a good time, sitting and talking with you. Show them respect totheir work, that you understand their duty to search for the truth about the world, and helpthem, be supportive, full of positivity. Maybe even something maternal could be in your spe-ech and presentation. And no human being can resist this magic, because love is the most cru-cial value for us all. Whoever feels love inside you - he or she becomes your follower, attrac-ted to your energy, positivity and sharing with others.

If you make them feel pleasant - how could they go against you? Why should they try to da-mage you? Do the best you can, and then relax. You have no control of things, and don´t tryto fight for it, asking for strict authorization of the article. You would only show weakness,fear and insecurity. So don´t push things. Just indicate to them, that you trust them to do theirresponsible and important work the good way. Declare your trust to them - and they will feelobliged, in bond with you. So your professional relationships in the future will grow, and youwill always have useful media asset, who will be always on your side, and the side of youremployer.

If you present yourself as a balanced and positive person, everybody will follow you. Why?Because majority of people lack this desirable state of inner peace, integrity and simple, ef-fective view of themselves, the world, and their life mission. So, present this values to them,and you will become an example to follow, and naturally, without any pushing, pressure andtension. Show the world, that you respect the natural flow of events and things. That we ownnothing, and we should accept the things and events as they are, without any judgement orcomplaints.

Always be only positive, never complain, and never attack anybody in your presentation. Itnever pays off, although you would like to declare your opinions on things openly. But be ca-reful with that - try to be supportive here. If there is some bad phenomenon in the society, don´t critize it - suggest better solutions, advise, be useful, be helpful even to your adversaries.

To have adversaries is a luxury you can´t afford. Make friends of them, just showing yourrespect, and refrain from any rating and negative energy. Stay positive, always. Don´t criti-cize, or complain - never. Don´t fight with the world - the revolutions and changes have to bemade from below, not from above.

If you want to change things in the society, use positive approach and understanding. Then,you will become a person who will be in very advantageous position, because all sides willask you for consultancy. This way, you can make business development very effectively, andyou will become an authority in your fields of professional interest.

Always try to position yourself in the middle of the things, where the most of power andinfluence are. Don´t take any side - act as a mediator, as a neutral side, who understands bothsides of a problem, makes both sides to discuss about things, exchanging their opinions, sear-ching for an optimal solutions for them, or the society.

To become a Woman Of The Year is not so difficult, as you can see, but it needs a precise,complex and reasonable strategy. But keeping yourself on the positive side is a guaranteedway to the stars.

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And remember: as we experienced Fortune-Tellers and Tarot card readers like to say, "Thebest way to predict the future... is to create it!"

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This article is a part of my massive, never before realized media project for WomenEmpowerment, called "Woman´s Destiny". It consists of two parts: a theoretical one, "Wo-men Elite", where specialized training and education for women in Business, PR, Securityand Military is provided, and "Woman´s Destiny", an intriguing tale of female leadership inCorporate and Military Affairs, where you can get a direct inspiration of an optimal approachto many life challenges.

Both parts will be later connected to a book, which should help women to orientate them-selves well, and to release their hidden potential to improve our society, making the presentand the future more sustainable. Plus to have some fun!

© Alan Svejk 2015. Consultant in VIP Affairs | Marketing | Advertising | Branding | Copywriting | Author of "Woman´s Destiny". www.svejk-alan.cz

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