WHERE WE AREGOING AND WHY THERE?

Anđelko Trpković / Attila Lonkay

DISRUPTION

DISRUPTIONDISTURBANCE OR PROBLEMS WHICH INTERRUPT AN EVENT,

ACTIVITY, OR PROCESS.

A DISRUPTIVE INNOVATION IS AN INNOVATION THAT CREATES A NEW MARKET AND VALUE NETWORK AND EVENTUALLY DISRUPTS AN EXISTING

MARKET AND VALUE NETWORK, DISPLACING ESTABLISHED MARKET LEADING FIRMS, PRODUCTS AND

ALLIANCES

Clayton M. Christensen, 1995

DISRUPTION

1. DISRUPTION IS A PROCESS2. BUILD A DIFFERENT BUSINES

MODEL3. SOME IDEAS SUCCED, SOME

DON’T4. THE MANTRA “DISRUPT OR BE

DISRUPTED” CAN MISGUIDE US