WHERE WE AREGOING AND WHY THERE?
Anđelko Trpković / Attila Lonkay
DISRUPTION
DISRUPTIONDISTURBANCE OR PROBLEMS WHICH INTERRUPT AN EVENT,
ACTIVITY, OR PROCESS.
A DISRUPTIVE INNOVATION IS AN INNOVATION THAT CREATES A NEW MARKET AND VALUE NETWORK AND EVENTUALLY DISRUPTS AN EXISTING
MARKET AND VALUE NETWORK, DISPLACING ESTABLISHED MARKET LEADING FIRMS, PRODUCTS AND
ALLIANCES
Clayton M. Christensen, 1995
DISRUPTION
1. DISRUPTION IS A PROCESS2. BUILD A DIFFERENT BUSINES
MODEL3. SOME IDEAS SUCCED, SOME
DON’T4. THE MANTRA “DISRUPT OR BE
DISRUPTED” CAN MISGUIDE US