TOPIC..!!Akshit Sharma

Aradhya Goel

Deepak Kannan

Hrishikesh Narayan

Jigyasa Gautam

Onkar Kumar

Prakhar Jain

Udit Jain

Utkarsh Singh

To make sustainable Profits..

What is the purpose of any business..?

What are core functions of any

business?

Production, Selling and Delivery..

When every business has same core

functions, how do they make profits??

Strategy…!!

WHAT IS STRATEGY..!?

By Michael Porter..

Few needs of many customers

Many needs of few customers

Many needs of many customers

Strategy defined by two different schools of thoughts

OLDOperational Effectiveness

Efficiency

NEWStrategic

Positioning

Creation of Unique Valuable position

Make Trade offs

Create fit among activities

SUCCESS

Productivity Frontier

Competitive Convergence

Strategy…!!!Strengths

• 120 soldiers• 4 Hawker Hunters• 1 HAL Krishak• 1Jeepmounted M

40 recoilless rifle

• 2,000 soldiers• 1 Mobile infantry

brigade• 45 tanks

Casualties and losses• 2 soldiers killed• 1 jeep mounted

recoilless rifle destroyed

• 200 soldiers killed• 34 tanks lost• 500+ vehicles

destroyed or abandoned

From War to Business

Mittal Steel• Taking over sick steel companies• Cost less• No competition / hostile take over

• Payment only after profits are realized• Staffing with retired government employees• Well experienced• Not over ambitious

• No dividend paid out

What can the Competitors do??

Repositioning

StraddlingIMITATION

Limited Internal Coordination

TRADE-OFFs

Activities Inconsistency

Ask a professional sports coach how often they expect to win a game if they copy the strategy and tactics of the other team and use their strategy and tactics against them.

“Culture eats strategy for breakfast” - peter drucker

Organizational citizenship

Easy debt financing

Close relationship with suppliers and dealers

Lifetime employment

Ownership of labor

STRATEGIC FITS

OPTIMIZATION OF EFFORT

REINFORCING

CONSISTENCY

Minimum backup spaceLimited menu itemsBatch size of 8Ratio of food to beverages 70:30Hibatchi table Chefs from Japan

Exotic décor from JapanOutstanding visuals Offbeat themes

Site sectionTepanyaki tableNo franchisingDistinctive experience

Strategic Procurement

Few Suppliers

High Cost of change

Balanced Relationships

Hand Shake Agreement

Understanding Operations of McDonalds

Customization of Facilities

Providing Cold, Clean and On Time Delivery

Mission Statement of RK Foodland:"To ensure that all McDonald's restaurants are supplied without interruption, products conforming to acceptable standards at lowest local costs to the system."

Rediscovering Strategy• Failure to choose

- Misguided view of competition- Organizational failure- Desire to grow• The growth trap

-Companies start with a unique strategic position, involving trade-offs.-incremental changes • Profitable Growth

-many companies attempt to grow by adding hot features, products, or services without adapting them to their strategy.

Kodak Example

• In 1975, the first ever charge-coupled device (CCD) image sensor was developed by scientists at Kodak it had a resolution of 0.1 megapixels• in 1986, Kodak developed the world’s first camera-size megapixel

sensor. • In 1991, Kodak created the first digital SLR camera.

THANK YOU..!!