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The Secret to Recruiting the Best Talent
Authentic Employer Branding
Co-Founder, WorkXO Co-Founder, WorkXO
Jamie Notter Charlie Judy
#CultureChat
On average, job seekers use 18 different sources when searching for a job — a steady increase from previous years and reinforcing the idea of the consumer candidate. ~ CareerBuilder 2015 Candidate Behavior Study
When the product isn’t what you thought it would be, you take it back.
If they don’t like what they see, they aren’t the right (best) talent.
The talent you seek must understand who you really are
Authenticity
Getting there § Start with a deeper understanding § Get crystal clear on what “is” – what’s truly
valued, what really drives your success, and what makes you distinct
§ Use your language…no one else’s § Get comfortable with transparency
You are not (nor can you be) all things to all people.
Share what they need to hear, not what they want to hear
1/3 of respondents say "culture" is the single most important factor when recommending their place of work to a friend. ~ PeopleFluent 2015 Millennial Survey
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The collection of words, actions, thoughts, and “stuff” that clarifies and reinforces what is truly valued inside an organization.
Culture:
Strong Culture: A culture that aligns what is valued with what drives the success of the enterprise.
current state
culture change
future state
current state
culture change
future state
what is
culture change
what works
Authenticity
Keep in touch! § www.workxo.com § www.questionpro.com § [email protected] § [email protected] § [email protected]
