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Slides used on September 8, 2014 at the Collaboration Works! member meeting held in Minneapolis, MN
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Copyright 2014 – Ed Morrison & Scott HutchesonThis work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
Strategic Doing: Designing and Guiding Strategy in
Collaborative Networks
Cooperation Works! Members MeetingMinneapolis, Minnesota
September 8, 2014
PrussianGeneral Carl
von Clausewitz
Strategy5
The employment of battles to win the war. - General Carl von Clausewitz
I will build a motor car for the great multitude. It will be so low in price that no
man will be unable to own
one. - Henry
Ford
Source: Bently Historical Library, Josephine Fellows Gomon Papers, Box 10, draft manuscript, The Poor Mr. Ford.
In 1928 Henry Ford’s River Rouge Plant in Dearborn, Michigan became the world's largest industrial complex, pursuing vertical integration to such an extent that it could produce its own steel. In this year he also established “Fordlandia” his rubber tree plantation in the Amazon Rainforest
The Ford Motor Company
William Fox20th Century Fox
8
9
10
What do the military and vertical business models have in common?
11
What do the military and vertical business models have in common?
12
20th Century Fox
13
Made by 20th Century Fox…
Made by 20th Century Fox
20th Century Fox
14
Made by 20th Century Fox…
& 130 other companies
Made by 20th Century Fox
iPhone
. Strategic
planning often spoils
strategic thinking.
Henry Mintzberg
17
Strategic Doing enables people to form action-oriented collaborations
quickly, move them toward measurable outcomes, and make
adjustments along the way.
Strategic Doing
Leverages the Value
of a Network
10 nodes, 9 connections
10 nodes, 45 connections
Strategic Doing Accelerates Collaboration
Turf
Trust
TIME
SharingResources
Sharing Information
MutualAwareness
Co-Execution
Co-Creation
AcknowledgmentExploration Cooperation Collaboration Innovation
Adapted from Collaboration Continuum from ACT for Youth
Strategic Doing Recognizes That We Can’t Predict the Future
Dr. Lowell CatlettEconomist, Futurist, and Professor
New Mexico State University
Strategic Doing Recognizes That We Can’t Predict the Future
One study looked at 7,000 different economic predictions and found 47% of them was correct.
Strategic Doing Recognizes That We Can’t Predict the Future
Flip a coin and you beat the economists by 3%.
Strategic Doing Moves from the Linear to the Agile
Strategic Doing Is Iterative & Ongoing
Strategic Doing Focuses on Small Wins to Achieve Big Goals
Doubt and dwindling motivation comes on quickly when a big goal is missed. On the other hand, small wins lead to the progress principle - more confidence, high performance, and motivation to keep moving forward. - Teresa Amabile
Strategy Answers
Two Basic Questions
Strategic Doing Divides the Two Basic Questions into Four Appreciative
Questions
29
• Think about strategic issues differently• Accelerate the collaborations needed
to address them• Create and guide agile, asset-based
action plans to meet a progressive series of clearly defined objectives
Addressing Strategic
Issues
Practicing Strategic Doing
31
• Local & Regional Economic Development
• Workforce Development• Community & Neighborhood
Development• Cluster Development• Local/Regional Food Systems• Community Health• Innovation Ecosystem Development• Strategic Alliances• Inter-Unit Organizational Collaboration• National Associations
Practicing Strategic Doing
Teaching Strategic Doing
Collaboration Among Cooperatives in Bloomington, Indiana
Cooperation Works!, - September 8, 2014Strategic Doing Pack
Copyright © 2014, Purdue University, all rights reserved
Our Table’s Framing Question:
Our Knowledge Keeper Name and e-mail: Our Table Guide name and e-mail: _
Table of Contents
Section Explanation Page
Group Assets Identify assets we are willing to share Page 2
What Could we do together? Brainstorm how we might connect our assets Page 3
What Could we do together? Connect assets and define 1-3 new opportunities Page 4
What Should we do together? Select 1 opportunity & define a successful outcome Page 5
What Will we do together? Define a Pathway project and action plan to get us to our outcome Page 6
What Will we do together? Map our successful Outcome, a Pathway Project and key next steps Page 7
What’s our 30/30? Define a process moving forward Page 8
Participant List Sign-in sheet – tear off to pass, reattach to the pack after completed Page 9
What’s your
30/30?
What
COULDwe do
together?
What
WILLwe do
together?
What
SHOULDwe do
together?
How can Cooperation Works! best provide ever-increasing value to its members and the cooperative business development movement?
Focus Areas for Today
40
1. Advocacy
2. Networking
3. Membership
4. Professional Development
5. Structure & Staffing
Framing Community Conversatio
ns
Reframing Strategic Issues Appreciatively
42
Our membership is shrinking.
Reframing Strategic Issues Appreciatively
43
Our membership is shrinking.
BECOMES
Reframing Strategic Issues Appreciatively
44
Our membership is shrinking.
BECOMES
What would our organization look like if membership was growing steadily year
to year?
1. Advocacy2. Networking3. Membership4. Professional Development5. Structure & Staffing
Develop Appreciative Questions
Sellersburg , IN - August 22, 2014Strategic Doing Pack
Copyright © 2014, Purdue University, all rights reserved
Our Table’s Framing Question:
Our Knowledge Keeper Name and e-mail: Our Table Guide name and e-mail: _
Table of Contents
Section Explanation Page
Group Assets Identify assets we are willing to share Page 2
What Could we do together? Brainstorm how we might connect our assets Page 3
What Could we do together? Connect assets and define 1-3 new opportunities Page 4
What Should we do together? Select 1 opportunity & define a successful outcome Page 5
What Will we do together? Define a Pathway project and action plan to get us to our outcome Page 6
What Will we do together? Map our successful Outcome, a Pathway Project and key next steps Page 7
What’s our 30/30? Define a process moving forward Page 8
Participant List Sign-in sheet – tear off to pass, reattach to the pack after completed Page 9
What’s your
30/30?
What
COULDwe do
together?
What
WILLwe do
together?
What
SHOULDwe do
together?
How can Cooperation Works! best provide ever-increasing value to its members and the cooperative business development movement?
Strategic Doing Question 1: What could we do together?Introduce yourselves by describing 1-2 assets you are willing to share in a new network Identify the assets
2Use the next page to connect the assets to create new opportunities.
Everyone should outline 1-2 assets they are willing to share.Assets can be tangible (places to meet, money, Internet resources, and so on) or intangible (knowledge, experience, networks, passions). Focus your conversation not so much on what people do, but on what they are willing to share to a new network. Listen carefully for what people are willing to share and how connections using these assets might be built.
Examples: Bill K – connected to young professionals; Jane S -- skill of conducting surveys; Susan D. – social networking skills; Bob S – understanding of City government
Name Assets
Quickly jot down connections that spring up from the discussion. Ask questions like ‘what would that look like‘ or ‘what if we…..’.Example of an opportunity connecting these assets:
Bill K – connected to young professionals; Jane S – skill of conducting surveys; Susan D. – social networking skills; ;Bob S – understanding City government“We could use Jane’s and Bob’s knowledge and skills to create an online survey of ideas for connecting young adults to government . We can use Bill’s connection to young professionals to know who to survey and Susan’s social networking skills to survey online and thru venues such as Facebook and Twitter.”
Strategic Doing Question 1: What could we do together?Connect the assets you shared to create new opportunities. Brainstorming and
Notes
Use the next page to narrow your ideas to 3 opportunities 48
Use the next page to convert one opportunity to an outcome
Strategic Doing Question 1: What could we do together?
Describe up to 3 opportunities
49
Narrow your ideas from the brainstorming phase to 3 the top choices that connect the assets
How could you describe this opportunity in one or two phrases?
Example: Start an initiative to introduce young people to city government
Opportunity 1:
Opportunity 2:
Opportunity 3:
Select ONE opportunity & define success
Pick one of your opportunities and covert it to an outcome by defining measurable successExample: Our Opportunity: Connecting our assets could lead us to an open innovation “hack” for Government 2.0Our Outcome: An engaged community of at least 20 volunteers who produce new prototypes for government services and launch at least one redesigned service by 2015.
Use the next page to design a pathway to your outcome
Strategic Doing Question 2: What should we do together?
51
Success characteristic 1: Engaged city government volunteers Metric: Number of volunteers
Success characteristic 2: Young adults enrolled in the introduction course Metric: Number of young adults participating
Success characteristic 3: At least one service project with the groups within a year Metric: One service project launched
Our Outcome: How will you know if you’re successful? Hint: If you cannot figure out how to measure, the initiative is too vague to be useful.
Characteristic 1: Measurement:
Characteristic 2: Measurement:
Characteristic 3: Measurement:
Strategic Doing Question 3: What will we do together?Name one “pathfinder” project that can get you to your outcome, then fill out the action steps in your project
1. Define a Pathfinder Project (a pathway that moves you to your outcome)
2. Define the pathway with 2-3 milestones (key steps that are critical to your success, so you know you are not getting lost)
3. Define an action plan for the next 30-90 days.
Our Action Plan for the next 30-90 days
52
Who Action Step By When
Our Pathfinder Project:
Milestone 1: By we will
Milestone 2: By we will
Milestone 3: By we will
Strategic Doing Question 3: What will we do together?
Map your outcome and project
Our Outcome.— (Where we are going):
Our Outcome or Success metrics.— (How we know we have arrived):1.2.3.
Our Pathfinder Project.— (How we will get there):
Milestones along our way.— (To make sure we are not lost):
53
Our Key Action Steps to get started.— (What we will start doing by next week):1.2.3.4.
Moving Forward
Maintaining alignments and connections is a dynamic process requiring continuous (but not constant) attention.What’s been done in the last 30 days? What needs to happen in the next 30 ? Small amounts of time (1-2 hours per month) can be devoted to revising our strategy. The point is to come back together share what we have learned, realign ourselves, and figure out our next steps for the next 30 days.
Internet DetailsHow will you use the Internet to stay connected?
We’ll use e-mail for now. Might focus on a group blog. Bill will explore.
Internet DetailsHow will you use the Internet to stay connected?
Strategic Doing Question 4: What’s our
30/30?
54
Follow-up Meeting (Sample)
Date Dec 1
Time 2:00PM
Place Conference call: Susan will arrange
Follow-up Meeting
Date
Time
Place
9
Strategic Doing Pack: SellersburgThe first step in a Strategic Doing workshop involves capturing the names and contact information of all the people around the table. Please pass around this sheet of the Master Pack, so that everyone can sign their name. Give this to the Table Guide or Knowledge Keeper and attach to the Master Strategic Doing Pack.
Materials developed by the Purdue Center for Regional Development - Please contact Peggy Hosea at PCRD for more information: [email protected].
Name Organization E-mail
To know what you’re going to draw, you have to begin drawing.
- Pablo Picasso
Scott Hutcheson, Ph.D.765-479-7704
[email protected]/in/scotthutcheson/
www.twitter.com/jshutch64www.facebook.com/scott.hutcheson
http://www.slideshare.net/jshutch/
For More Information & to Connect
Copyright 2014 – Ed Morrison & Scott HutchesonThis work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
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