CULTUREEATS STRATEGY FOR

BREAKFAST

PEOPLE ARE COMPLEX

“Big expensive problems often don’t need big expensive solutions”

WHY WE ARE ALWAYS IN 2 MINDS

REFLECTIVESLOWHIGH ENERGYCHANGING MINDS

AUTOMATICFASTLOW ENERGYCHANGING BEHAVIOUR

FIVE IMPORTANT BEHAVIOURAL

ECONOMICS TIPS

SOCIAL NORMS

MESSENGER EFFECT

THE SAPIR WHARF HYPOTHESIS

Are there new terms or words for some of the norms you want

to achieve?

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NUDGING

Framing

Would you like any water for the table?

Would you like still or sparkling?

Loss Aversion

vs

Positive Framing

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SUGGESTED READING

The Flow Concept by Mihály Csíkszentmihályi

WHAT DEFINESCULTURE?

PEOPLEARTEFACTS

RITUALSTECHNOLOGY

STORIES

PEOPLE

The people and message carriers in an organisation define the culture, choose who

you work with carefully.

“THE 5 PEOPLE YOU SURROUND YOURSELF WITH THE MOST, WILL INFLUENCE YOU THE MOST IN LIFE.”Nicholas Christakis

SURROUNDYOURSELVES

WITH THE

FREAKSIf you want to do something extraordinary, go and talk to some extraordinary people.

ARTEFACTS

PHYSICAL CUES

REMIND US OF CULTURAL VALUES

RITUALS

Rituals reinforce behaviour, and build skills.Rituals are things that happen often, and

regularly, whether they are convenient or not.

The events we run and attend

regularly, have a huge impact on our

culture.

TECHNOLOGY

“WE SHAPE

OUR TOOLS,AND THEREAFTER

OUR TOOLS

SHAPE US.”

Marshall McLuhan

THE TECHNOLOGY WE CHOOSE TO NOT USE, ALSO HAS A HUGE EFFECT ON CULTURE.

STORIES

“A FACT, WRAPPED IN A

STORY IS22-TIMES MORE MEMORABLE.”

Jerome Bruner

GREAT CHANGE DOESN’T HAPPEN OVERNIGHT,

IT’S BUILT UP OVER TIME.

DEVELOP A CULTURE THAT MAKES BETTER SMALL IDEAS