“The people who are crazy enough to think they can change the world are the ones who do.”– Steve Jobs –

44 362Business creat ions

in France in June 2015

A wor ld of uncer ta in ty

Over 50%Fai lu re ra te

on indust r ia l new products

How to f ix I t ?

Some c la im to own a secret rec ipe…

We don’ t !

I t ’s not a secret sauce

I t ’s not about magic

And there ’s no scam…

I t ’s… Made 2 Del ight !Crazy people who aim to change the world

Creat ing emot ions…

Why do women

fa l l in love wi th

these shoes ?

Why are people crazy about Apple ?

Because they generate emot ions !

“The potential of a product resides in its capacity togenerate emotions, bring smiles, and delight customers.”

Val idat ing assumpt ions…

I t ’s an amaz ing a i rcra f t… …but a commerc ia l f lop

Such a s imple idea…

…Became a d ig i ta l

revo lut ion

“Everybody can have a great idea, but the enduser is the one and only person who can make it a success.”

Creat ing Cul ture…

Work ing at Spot i fy…

Being par t o f the Zappos fami ly…

“If there’s a recipe for success,collaboration, shared values and happiness are the ingredients.”

The potential ofa product resides in

its capacity togenerate emotions,

bring smiles, and delight customers.

Everybody can have a great idea, but the

enduser is the one and only person who can make it a

success.

If there’s a recipefor success,

collaboration, shared values and happiness

are the ingredients.

Did we create someth ing new ?

– Steve Jobs –

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it,

they just saw something. It seemed obvious to them after a while.

That's because they were able to connect experiences they've had and synthesize new things.”

We’ve read, mixed, tested everyday, tweaked, fa i led of ten and learned a lo t !

We met amaz ing people

And rece ived the greatest g i f ts

– Fergie Miller - Varsity Ventures Challenge –

“Thank you so much for coming to London to run the Agile session with the teams. I don't know what to say - it was extremely kind of you and we

hugely appreciate the time and support you gave to the startups.

The session was a great way to create the group dynamic we wanted and to get the teams working better and faster!”

Now i t ’s your turn… Stay hungry, s tay foo l ish!

Thank you!