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Age: 24 Job: Marketing Manager
“i love having parties at home, themes are always
fun”
Wants to see party themes or suggestions
Needs something to show who will be attending to get numbers
carries most of the financial burden - “why can’t i split the cost”
organising an event takes too long - “wish i could afford a party planner”
Main Persona - Gayle
Project 2 UXDI 7 2015
Gayle’s Problem Journey
Excited
overwhelmed Frustrated & annoyed Feeling unfair
Project 2 UXDI 7 2015
Comparative Analysis
Organiser/planner Save featurePrevious
PurchasesSplit cost with
friends
Project 2 UXDI 7 2015
• Organising events & guest list
• Splitting costs
• Theme inspiration
http://marvl.in/57b71j
Proposal
• Organising events & guest list
• Splitting costs
• Theme inspiration
Project 2 UXDI 7 2015
• Create concept website to allow user to plan their parties and encourage them to host themed parties
• Understand and observe user pain points and frustrations, user journey emotions, user testing and iterations
• Implemented party features for organising and splitting cost between friends.
Summary
Nejal Patel
Nejal Patel
Thank You Let’s Party Delight
http://marvl.in/57b71j
nejalpatel.tumblr.com