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Rick Carter Ringmaster @ SeeGlobalMedia (Singapore) & Innovation in the City (Adelaide) Adjunct Professor @ Carnegie Mellon Univer (Enterprise for Innovation) The Innovation Pyramid Creating Collaborative Communities towards 2021

Innovation pyramid june2016

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Page 1: Innovation pyramid june2016

Rick CarterRingmaster @ SeeGlobalMedia (Singapore)

& Innovation in the City (Adelaide)

Adjunct Professor @ Carnegie Mellon University(Enterprise for Innovation)

The Innovation Pyramid

Creating Collaborative Communities towards 2021

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#EWeek2016

#InnovationInTheCity

#InnovationPyramid

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As much as 99% of South Australian businessesoperate with business processes they inherited

from a time - not very long ago - before every single individual was connected via tiny

powerful smartphonesMark Pesce

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Professor Carlo RattiMIT

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What I have learned about Innovation

If you rely on the Government for nothing - you will never be disappointed

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What I have learned about Innovation

If you rely on the Government for nothing - you will never be disappointed

Find your customer and ask for a depositJohn Neller

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What I have learned about Innovation

If you rely on the Government for nothing - you will never be disappointed

Find your customer and ask for a depositJohn Neller

Find your Why and then figure the HowRick @ CMUA

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What I have learned about Innovation

If you rely on the Government for nothing - you will never be disappointed

Find your customer and ask for a depositJohn Neller

Always look for a better way Tatiana and Lydia

Find your Why and then figure the HowRick @ CMUA

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InnovationDefinedInnovation is a new

idea, more effective device or process

Innovation can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

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This is accomplished through more effective products, processes,

services, technologies, or ideas that are readily available to markets,

governments and society.

The term innovation can be defined as

something original and more effective and, as a consequence, new, that "breaks into" the

market or society.

Innovation is Creativity that has been Commercialised - Guy Kawasaki (Marketing Specialist)

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Another way of saying the old business Model is Broken

Creating and developing opportunities to disrupt markets and services

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FOSTER

DEVELOP

SUPPORT

ACTIVATE

UN-STOPABLES

The DOERS

PEOPLE 2.0

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Incubators Start UpsUniversities

Medium/Large Businesses

DEVELOP

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ACTIONSupportFunding

Introductions

IdeasVisions

PlanProducts

Incubators Start UpsUniversities

Medium/Large Businesses

InvestorsPoliticians

BureaucratsEntrepreneurs

InfluenceAccess

ExperienceLobby

$$$Access

StructurePower

ACTIVATE

DEVELOP

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ACTIONSupportFunding

Introductions

FOSTER

IdeasVisions

PlanProducts

Incubators Start UpsUniversities

Medium/Large Businesses

InvestorsPoliticians

BureaucratsEntrepreneurs

InfluenceAccess

ExperienceLobby

$$$Access

StructurePower

VotesConsumersInvestors

UnMet Needs

ProductsServices

OpportunitiesJobs

Growth

Innovation Centres

CoWorking

Crowdfunding

DEVELOP

ACTIVATE

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ACTIONSupportFunding

Introductions

FOSTER

IdeasVisions

PlanProducts

Incubators Start UpsUniversities

Medium/Large Businesses

InvestorsPoliticians

BureaucratsEntrepreneurs

InfluenceAccess

ExperienceLobby

$$$Access

StructurePower

VotesConsumersInvestors

UnMet Needs

ProductsServices

OpportunitiesJobs

Growth

Small Business Mainstreets

Innovation Centres

CoWorking

Crowdfunding

DEVELOP

SUPPORTConsumers People

ACTIVATE

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Without Innovation the business will die Creativity is the Source of that Innovation -

Guy Kawasaki (Marketing Specialist)

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Ideas are Easy - Implementation is hard - Guy Kawasaki (Marketing Specialist)

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Unique ecoSystem but not Unique Businesses

Technology as an Enabler

Collaboration is the Key - Sharing is Caring

The Innovation Centre Concept

Get your Digital House in Order

What if Innovation takes focus away from making money

Digital Out of Home

E-Mpluse Buying

Future Predictions + Trend Watching

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95% of a businesses DNA is exactly the same as every other business around it.

As such the business services that support the business that its owners and shareholders require are much the same

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Some Ideas

"mutual buying group"

combination of digital services and a common physical location generates synergies and advantages

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common tenanted online accounting and point of sale solution, with training and support

business training and mentoring specific to the precinct

a membership app for businesses, staff and residents of the precinct

enable data to be generated on everything from traffic flows, parking turnover, foot traffic, and combined with data from other sources (e.g. weather data) start generating business intelligence based on the intersection of two or more sets of data (e.g. the effect of weather on foot traffic flows versus car parking)

intelligent digital signage and display advertising, community information, free car parking spaces, public transport information et cetera

digital work hub to both homebase "on road" businesses in the area and allow for local businesses to expand

tie all these together with specific events that foster a sense of community amongst the businesses, amongst the local residents, and amongst the whole precinct.

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The Collaboration economy is now what people are looking at and it wont go away -

Naomi Simson (Redballon and SharkTank)

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The Collaboration economy is now what people are looking at and it wont go away -

Naomi Simson (Redballon and SharkTank)

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From Plastic Vacuuuum Cleaners to Walking plants

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So What Can YOU Do???

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Very few products sell themselves

Marketing is about creating content and messages that sell

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Online marketing is still marketing

It just becomes creating online content and messages that sell

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As a start-up orsmall business owner

You don’t have $000’s to spend on marketing campaigns

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Its Up to You

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Digital Shop FrontsShop 24/7

Inside and OutReactive and Interactive

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E-mpulse Buying

Despite fears that e-commerce might kill impulse buying, the growing integration of mobile devices into the shopping experience is opening new possibilities for real time marketing to entice consumers to make split second emotional buying decisions again.

Non Obvious Trends 2016 - Rohit Bhargava

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TheInnovationTeam

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Trend Based Predictions

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In 1998, Kodak had 170,000 employees and sold 85% of all photo paper worldwide. Within just a few years, their business model disappeared and they went bankrupt. What happened to Kodak will happen in a lot of industries in the next 10 years - and most people don't see it coming.

It will now happen with Artificial Intelligence, health, autonomous and electric cars, education, 3D printing, agriculture and jobs.

Welcome to the 4th Industrial Revolution. Welcome to the Exponential Age.

Robert M. Goldman MD, PhD, DO, FAASPwww.DrBobGoldman.com

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Software will disrupt most traditional industries in the next 5-10 years.Uber Airbnb

Artificial Intelligence: Computers become exponentially better in understanding the world.

In the US, young lawyers already don't get jobs. Because of IBM Watson, you can get legal advice (so far for more or less basic stuff) within seconds, with 90% accuracy compared with 70% accuracy when done by humans. There will be 90% fewer lawyers in the future, only specialists will remain. Watson already helps nurses diagnosing cancer, 4 time more accurate than human nurses.

Facebook now has a pattern recognition software that can recognize faces better than humans.

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Autonomous Cars: In 2018 the first self-driving cars will appear for the public. Around 2020, the complete industry will start to be disrupted. You don't want to own a car anymore. You will call a car with your phone, it will show up at your location and drive you to your destination. You will not need to park it, you only pay for the driven distance and can be productive while driving. Our kids will never get a driver's license and will never own a car. It will change the cities, saving a million lives each year.

Traditional Car Companies will be bankrupt

Real Estate will change

Insurance will be disrupted

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Electric cars will become mainstream by 2020. Cities will be less noisy because all cars will run on electric. Electricity will become incredibly cheap and clean: Solar production has been on an exponential curve for 30 years, but you can only now see the impact. Last year, more solar energy was installed worldwide than fossil. The price for solar will drop so much that all coal companies will be out of business by 2025.

With cheap electricity comes cheap and abundant water. Desalination now only needs 2kWh per cubic meter. We don't have scarce water in most places, we only have scarce drinking water. Imagine what will be possible if anyone can have as much clean water as he wants, for nearly no cost.

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Health: There will be companies that will build a medical device (called the "Tricorder" from Star Trek) that works with your phone, which takes your retina scan, your blood sample and you breathe into it. It then analyses 54 biomarkers that will identify nearly any disease. It will be cheap, so in a few years everyone on this planet will have access to world class medicine, nearly for free.

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3D printing: The price of the cheapest 3D printer came down from $18,000 to $400 within 10 years. In the same time, it became 100 times faster. All major shoe companies started 3D printing shoes.

The space station now has a printer that eliminates the need for the large number of spare parts they used to have in the past.

At the end of this year, new smart phones will have 3D scanning possibilities. You can then 3D scan your feet and print your perfect shoe at home.

In China, they already 3D printed a complete 6-storey office building.

By 2027, 10% of everything that's being produced will be 3D printed.

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Agriculture: There will be a $100 agricultural robot in the future. Farmers in 3rd world countries can then become managers of their field instead of working all days on their fields. Agroponics will need much less water.

There are several startups that will bring insect protein to the market shortly. It contains more protein than meat. It will be labeled as "alternative protein source" (because most people still reject the idea of eating insects).

Bitcoin will become mainstream this year and might even become the default reserve currency.

Longevity: Right now, the average life span increases by 3 months per year. Four years ago, the life span used to be 79 years, now it's 80 years. The increase itself is increasing and by 2036, there will be more than one year increase per year. So we all might live for a long long time, probably way more than 100.

Education: The cheapest smart phones are already at $10 in Africa and Asia. By 2020, 80% of all humans will own a smart phone. That means, everyone has the same access to world class education.

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Work: 70-80% of jobs will disappear in the next 20 years. There will be a lot of new jobs, but it is not clear if there will be enough new jobs in such a small time.

Business Opportunities: If you think of a niche you want to go in, ask yourself: "in the future, do you think we will have that?" and if the answer is yes, how can you make that happen sooner?

If it doesn't work with your phone, forget the idea.

And any idea designed for success in the 20th century is doomed in to failure in the 21st century.

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INNOVATING THE WAY WE INNOVATE

COMING SOON

INNOVATION IN THE CITYINNOVATING THE WAY WE INNOVATE

LEARN HOW TO SELL YOUR WAY TO INNOVATION AND DEVELOP AN INNOVATION TEAM THAT WILL DELIVER HIGH GROWTH SUSTAINABLE BUSINESS

LEARN ABOUT THE ECOSYSTEM DEVELOPED BY HAROLD SHARPLES - THE MAN WHO TAUGHT APPLE CEO TIM COOK ALL ABOUT A UNIQUE APPROACH TO INNOVATION