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Crowdsourcing with purpose and value

— OUR RESPONSIBILITY AS LEADERS

— 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)

Shelley Kuipers • Crowd Dialog • 27 August, 2015 • Helsinki  

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If you could rethink the last 10 years, what would you change?

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7 things we still need to do

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1. CONSOLIDATE

There are too many me-too companies.

Look at your peers, join forces, be open.

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2. INNOVATE

We need to innovate our industry, our value propositions, our business models.

Be honest about what’s not working. Throw it out, start over, just be better.

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3. TAKE RESPONSIBILITY

We need to take responsibility for the crowd compensation models we’ve created.

Ensure they are focused on long term benefit to crowd participants; aim for more than fair reward for contributions, they are our lifeblood.

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4. ENCOURAGE ADOPTION

We need to ramp up our efforts on encouraging broad adoption by global organizations.

Be a marketer and evangelist. Make ambitious commitments.

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5. FOCUS ON VALUE

We need to focus the majority of our efforts on delivering value to our stakeholders.

Be a doer and a producer. Follow through on your commitments. Over-deliver and walk the talk.

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6. FOCUS ON RESULTS

We need to move beyond big data. What the hell are we doing with it?

Focus on measureable results, sustainable value creation, and being winners.

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7. THINK BIG

We need more big ideas, not more crowdsourcing platforms.

Roll up your sleeves, get to work, think big and be bold. Fear is your friend!

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“To do good, you actually have to do something.” – Yvon Chouinard, Founder, Patagonia

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3 predictions

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1. BREAKOUTS

There will be breakouts amongst us (and if we don’t break out or perhaps join forces, some of us will fail).

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2. INTELLIGENCE

There will be the development of new intelligence mechanisms (shifting from big data to intelligence).

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3. COMMERCE

First came Content, and then Community, now it’s time for Commerce (it’s the next step, products tagged & ingested for seamless purchase – or pre-purchase).

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“Fashion is like walking a tightrope. You risk falling off into the ridiculous, but if you stay on you triumph.” –Vivienne Westwood

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LET’S TALK AFTER!

Questions?

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@shelleykuipers shelley@betterventures.co

www.betterventures.co