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CombiningCrowdsourcingandExpert-SourcingtoFuelPurpose-drivenInnovation
Robert Hoehn, IdeaScale @ideascaleMichael Contreras, Sensis @sensisagency
Clinton Bonner, Top Coder @Topcoder
Besuretoengageintheapp:sb16app.com
1)Checkintothesessionbyselectingsession fromtheprogramandselecting'checkin'
2)Poseand'up-vote' questions tobeposedduringQ&A:Insession description, select'submitaquestion'
SENSISCHALLENGES CROWD COLLABORATION
PAGE
2 THE UBERIZATION OF THE TALENT POOL
By 2020, 40% of all U.S. workers
will be freelancers
http://http-download.intuit.com/http.intuit/CMO/intuit/futureofsmallbusiness/intuit_2020_report.pdf!
CROWDSOURCING
THE WORLD IS YOUR TEAM
PAGE
5 INNOVATION ROOTED IN CITIZEN SCIENCE Challenges – A Proven Method for Solving and Engaging
2009 President Obama calls on agencies to increase usage of creative problem solving methods
2010-2016 80 agencies run 700 challenges $220MM in prizes
Future $2.2B set aside for small business innovation
“The Federal government should … use high-risk, high-reward policy tools such as prizes and challenges to solve tough problems.”
-President Barack Obama August 5, 2009
PAGE
6
PLATFORMS ARE CHANGING THE GAME.
From Me to We-thinking
We launch epic Challenges by targeting and activating the right solvers.
Services
PAGE
8
Overview
EST. 2012 IN 2016 PRIZE FUNDS
4 Focus Areas
Behavior change, Technical R&D, Innovation
Recognition, Product
Awarded over dozens of competitions with our
partners
8 challenges + Across federal and non-
government clients
40 million $
ACTIVATING THE CROWD
GREATER COLLABORATION = GREATER OUTCOMES
SUNSHOT IS SOLAR’S MOONSHOT MOMENT
IDEATION • Up to 5 prizes • $1,000 per winner
BUSINESS INNOVATION
• Up to 20 prizes • $25,000 per winner
PROTOTYPING • Up to 20 finalists • Pitch at Demo Day
INCUBATION • Up to 5 • $100,000 per winner
Catalyst is lean, agile, and open
PAGE
12
17x Impact 10x
cost reduction
2x faster
Impact multiplier based on commercialization rate of prize winners compared to Air Force SBIR/STTR phase II awadees from 2000-2013. Speed and cost comparisons made to standard SBA phase I and II US SBIR/STTR awards. See https://www.sbir.gov/about/about-sbir and https://www.sbir.gov/sites/default/files/USAF%20SBIR-STTR%20Economic%20Impact%20Study%20FY2015.pdf
SMALL PROGRAM, HUGE IMPACT
PAGE
14
TIM Maker/Hobbyist
14
Case Study
JEFF/GINA JOHN DAVID/DENISE AIMEE Designer/Entrepreneur Active Duty/Outdoorsman Researcher/Student Textile Technologist
BROAD REACH
PAGE
16 Crowd Activation ScoreTM
§ 0-100 scale (Jeff and Gina shown) § Score dynamically calculated per persona § Measurement of favorable community
behavior resulting from outreach
61
PAGE
17
n n n!
08 Proposed Re-designThe Logo
Get in touch. sensischallenges.com
twitter.com/sensischallenge
www.facebook.com/sensischallenges
www.linkedin.com/company/sensischallenges
Combining Crowdsourcing and Expert-Sourcing to Fuel
Purpose-driven Innovation
IdeaScale is an innovation management platform that uses crowdsourcing to help you find and develop the next big thing.
Founded in 2009
Offices in California, DC, Bangladesh, Canada, and Japan.
25,000 communities and 4.5 million users
558,000 ideas and counting
Recognized on the Inc. 5000 list of Fastest Growing Companies as #513
About Us
Between1999and2009,nearly50%oftheFortune500losttheirpositionastheyfailedtomeaningfullykeeppacewiththemarket.
70%ofstart-upsnevergetbeyondtheirfirst18months
95%ofnewproductsfailtoperform
68%ofnewprojectsneverseethelightofday
78% of overall revenue growth
76% of improved customer satisfaction
74% growth in revenue from new products or services
71% of increased productivity
68% of all earnings/profit margins
Now, more than 50% of the current Fortune 500 companies have made innovation a key part of their strategy.
Innovation Impacts
Types of Crowdsourcing
Scentsy found their best-selling product ever in an IdeaScale community.
The Office of the President saved over $50 Million from IdeaScale ideas.
Magneti Marelli reduced their development lifecycle by 50% by using IdeaScale.
Three new programs sourced from IdeaScale save the City of Atlanta $7 MM
every year.
Western Australia Police saved over 5,000 man hours by implementing IdeaScale
ideas.
University of Calgary saved $32 MM by implementing IdeaScale programming
suggestions.
By finding new document storage from an IdeaScale idea, Marriott saves $125,000
every year.
The Department of Energy reduced program costs by 90% by using IdeaScale.
Making All Voices Count improved student attendance in the developing world from
78% to 92% with an IdeaScale idea.
Innovation Impacts
70% 20% 10%H1OPPORTUNITIES H 2 O PPO RTU NIT IES H 3 O PPO RTU NIT IES
KNOWLEDGEOFMARKET
EXISTINGMARKETTHATWE
CURRENTLY SERVER
EXISTINGMARKET THAT WEDONOTSERVER
NEWMARKET
NEWTECHNOLOGY
EXISTINGTECHNOLOGY THATWEDONOTUSE/DEPLOY
EXISTINGTECHNOLOGY THATWECURRENTLY USE/DEPLOY
Timing&AmbitionofInnovations
IMPROVEMENTS,EXTENSIONS, VARIANTS, ANDCOSTREDUCTION
NEXTGENERATIONPRODUCTS
EXPLORATION WITHNEWTECHNOLOGIES
ADJACENTGROWTH
EXPLORATION INTONEWMARKETS
N EWCAT E GORYP RODUCT
INCREMENTAL DISRUPTIVE
Types of Innovation
InnovationPortfolio(AddressDiversetimeframes,maintainoverallfrequencyofbets)
OPPORTUN ITYID ENTIFICATION &CAMPAIGN CREATION
Understand yourcurrentsituation- Internal- External
Align with strategy- Internal
Set Innovation Goals- Internal
CreateCampaigns- Internal
Variable TimeFrames- Internal
IDEACOLLECTION&INSPIRATION
Source fromdiverse groups- Internal- External
SparkCreativity- Internal- External
Allow forCoincidentalCollaboration- Internal- External
EngageEffectively- Internal- External
Reward Properly- Internal- External
Organize foruse- Internal- External
P ROPOSAL GENERATION
Ideaselection- Internal- External
Knowledge &Skills matching- Internal- External
Management Structure- Internal
Timeline Management- Internal- External
Proposal Criteria- Internal- External
Reward Structure- Internal- External
IMPLEMENTATION
Proposal Approval- Internal- External
Resource Provision- Internal- External
Project Management- Internal- External
Management Structure- Internal
P ERFORMANCETRACK ING
Product &service tracking- Internal
User link- Internal- External
Assessment oncorrecttimescale- Internal
Innovation Portfolio
InnovationPortfolio(AddressDiversetimeframes,maintainoverallfrequencyofbets)
OPPORTUN ITYID ENTIFICATION &CAMPAIGN CREATION
Understand yourcurrentsituation- Internal- External
Align with strategy- Internal
Set Innovation Goals- Internal
CreateCampaigns- Internal
Variable TimeFrames- Internal
IDEACOLLECTION&INSPIRATION
Source fromdiverse groups- Internal- External
SparkCreativity- Internal- External
Allow forCoincidentalCollaboration- Internal- External
EngageEffectively- Internal- External
Reward Properly- Internal- External
Organize foruse- Internal- External
P ROPOSAL GENERATION
Ideaselection- Internal- External
Knowledge &Skills matching- Internal- External
Management Structure- Internal
Timeline Management- Internal- External
Proposal Criteria- Internal- External
Reward Structure- Internal- External
IMPLEMENTATION
Proposal Approval- Internal- External
Resource Provision- Internal- External
Project Management- Internal- External
Management Structure- Internal
P ERFORMANCETRACK ING
Product &service tracking- Internal
User link- Internal- External
Assessment oncorrecttimescale- Internal
Innovation Portfolio
To learn more, download our complimentary innovation starter kit.
The Innovation Starter Kit contains:
• An introduction to innovation• An innovation project plan template• 50+ creative rewards to incentivize
engagement• A best practices tip sheet addressing
program engagement• A best practices tip sheet addressing
program moderation
www2.ideascale.com/newmetrics
Questions
Countries and
Regions
190+ $80M
Payoutsto date
Challenges
8K
per year
1M+
Experts
90K
Loginsper 90 days
The Topcoder Community
Crowdsourcing Execution
17 Top Ideas
Ideation Execution Live Demo Day
Rapid Design & Development of all 17, in
parallel
Gather hundreds of ideas
Gather, Vet, Decide on your
Top Ideas
Crowdsourcing Execution
Living Progress Challenge
Crowdsourcing Execution
Living Progress Challenge
15
17Prototypesdesignedanddeveloped injust12weeks
Design,DataAnalytics,MachineLearning,Wireframes,WebApps,MobileApps
Health,Micro-Finance,Environment,Mentorship, SocialVolunteering,Agriculture, DisabilityAccess,SmallBusinessDisasterPreparedness
Crowdsourcing Execution
If you’re driving a sustainable initiative, your success will depend on your
ability to find new ways to scale.
Crowdsourcing is the way to achieve this scale.
Crowdsourcing Execution
Which orgs are running large scale crowdsourcing innovation initiatives?
crowdsourcing.topcoder.com/innovationebook
IdeaScale’s Innovation Starter Kit:
www2.ideascale.com/newmetrics
Questions?
Topcoder’s Crowdsourcing ebook
crowdsourcing.topcoder.com/innovationebook