Increase Your Team’s Creativity with These 9 Ideas

from Will Woodward

Boost your team’s creativity and generate better ideas during your brainstorming meetings.

Creativity expert Will Woodward told us how to get

the desired results in creative meetings. The ideas he shared are the the same techniques he uses with his clients.

Dig into 9 ideas about being more creative and leave ineffective brainstorming to the past.

1.

Brainstorming originally relied on strict rules.

But over time people have forgotten about them.

2.

Three rules for a good brainstorming session:

1) No criticism or judgement of ideas

2) List as many ideas as possible3) Treat all the ideas equally when developing them

3.

Use a signal or a keyword to draw attention

that the discussion is going off-topic.

4.

The role of facilitator is to help the team to:

1) Prevent the discussion from going off-topic2) Encourage the team to build on each other’s ideas3) Guide everyone to ensure the objectives are met

effectively

5.

Reading recommendations to learn

more about the role of a facilitator:

1) ‘Six Thinking Hats’ by Edward de Bono

2) ‘Sticky Wisdom’ by Dave Allan and Matt Kingdon

6.

An effective creative session

should have a structure.

It determines the route of the meeting and

sets rules for regulating the traffic of ideas.

7.

Three-step route for a creative meeting:

1) Define the problem(s) that you are going to solve

2) Share ideas and build on them

3) Select the best ideas for implementation

8.

Four rules for building and sharing ideas:

1) Don’t limit yourself to realistic ideas

2) Build on ideas collaboratively3) Ideas don’t compete with each other

4) Don’t leave any idea unlisted

9.

Diversity boosts creativity.

Invite people from different departments to your brainstorming sessions.

(See how to use brainstorming with your sales team)

More about boosting creativityin creative meetings

Listen to the full episode here.

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