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7 Habits of Highly Effective Marketing Leaders

Leadership tips shared with @brandlearning

#TipsFromTheTop

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• As global capability building experts, we have partnered with some outstanding Marketing Leaders and been privy to how they are able to be highly effective in their leadership roles

• Here are 7 of our favourite tips, recently shared with us by customer-centred leaders who have been acknowledged for their success

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What makes an outstanding Marketing Leader

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If a thing is worth doing, it’s worth doing badly

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Your team will often want to wait until everything is perfect to launch an idea or a product.

My experience has told me that 4 times out of 5 you are better to get something out into the

market where you can gain from customer feedback rather than delay waiting for

everything to be right. Ask your customers to actively help you

develop your proposition, don't treat them just as passive consumers.

Sally Bailey CEO

White Stuff

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Cut through the pack

As we grow through our careers, there are two things that get better – our technical skills and our leadership skills. By the time we get to Marketing Director roles, leadership skills are the demarcation – that’s how you cut through the pack and get progressively more senior roles.

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Andy Fennell President, Africa

Diageo

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Don’t work with wan*ers

You should break this down further:

- Don’t work for them - Select your bosses as they select you – and choose very

carefully the people from who you can learn the most and who take the responsibility for your development seriously

- Don’t have them in your team - Choose people around you who you trust to try and do the right

thing, even though we will all make mistakes

- Don’t be one - And you might be glad of the people you choose to have around

you for spotting when you are at risk of turning in to one!

This absolutely does not mean that you can’t be hard-nosed about things, leadership is not a popularity contest, but being a leader means that you set the tone for behaviour.

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Alex Batchelor CEO

Brainjuicer

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It's not enough to have a clear vision and purpose

A business needs to articulate that vision in a way that each and every member of the organisation knows how their role contributes to that vision. I call it the Red Thread. By doing this you will ensure that people around the business take ownership of that vision and drive towards it each and every day.

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Richard Larcombe

Richard Larcombe Marketing and Brand Director

Virgin Media

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Connect emotionally

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Craig Inglis Director of Marketing John Lewis

People are emotional creatures, harness that to build your brand.

The John Lewis Christmas ads are legendary at creating opportunities to cry!

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Look at things from both ends of the telescope

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Sarah Warby Marketing Director

Sainsbury’s

Before you jump to a decision, take a step back and look at it from a different perspective – perhaps your customer’s or your colleague’s… delve into a world where your assumptions aren’t taken for granted.

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Learn, learn, learn

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Simon Lowden CMO

PepsiCo Everything I know, I learn. I’m not born with it, it’s not part of my DNA, I have to absorb it.

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To find out more about what it takes to be a true marketing leader download our free white paper by clicking here

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