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THE ANATOMY OF A PERFECT LANDING PAGE
A WEBINAR BY FORMSTACK (FEATURING DOUG KARR & JEFF BLETTNER)
ABOUT FORMSTACK
Flexible online form building platform. Quickly capture responses with branded web forms.
JOIN THE CONVERSATION
Join the conversation on Twitter!@formstack #formchatThis webinar is being recorded and will be emailed to registrants
Douglas Karr Jeff BlettnerJeff is a Conversion
Optimization Specialist and Web Designer at Formstack.
Douglas Karr is the founder of The Marketing
Technology Blog.
TODAY’S PRESENTERS
TODAY’S WEBINAR AGENDA
About The Infographic -viewed over 650,000 times -shared 7,000+ times on Twitter -featured in Smashing Magazine, Visual Website Optimizer and more
1. Page Headlines & Ad Copy: Contently
Page Headlines & Ad Copy: Pinterest
2. Clear & Concise Headlines: Sqwiggle
3. Impeccable Grammar: Avoid This!
4. Trust Indicators: Help Scout
Trust Indicators: Avoid This!
Trust Indicators: Avoid This!
5. Call to Action: Square
Call to Action: Avoid This!
6. Buttons: Groupon
Buttons: Form Conversion Report
Register
Submit Order
Subscribe
Send
Submit
Submit Form
Register
Submit Request
Envoyer*
Register Now!
Submit Application
Submit Registration5.33%
1.34%
7.78%
3.01%
7.75%
10.66%
18.72%
16.66%
15.67%
15.47%
10.66%
12.4%
Most Popular Highest Conversions
7. Lose the Links: The Franklin Mint
8. Visuals (product images): Budget Dumpster
Visuals: Avoid This
Visuals (testimonials): Cookie Dough Fundraising
9. Above the Fold: Cheezburger
Best practices for A/B testing 1. Start with your copy first 2. Set it, check it, and forget it... 3. Get a solid sample size (at least 100 conversions)
10. Always Be Testing
A/B testing tools for newbies 1. Optimizely: $19-$399/month 2. Unbounce $49-$199/month 3. Google Analytics: Free
21% of webinar signups came from mobile or tablet devices
Bonus Tip: Ensure Mobile Responsiveness
AND NOW … YOUR EXAMPLES!
AND NOW … YOUR EXAMPLES!
Digicom Electronics | @digicomEMS
Balmoral Hall School | @balmoralhall
From Leah Thompson | @LeahRhene
QUESTIONS?
@formstack #formchat
THANKS FOR JOINING US!