Trademark your social media brand

  • Published on
    07-Aug-2015

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  1. 1. rnelimlnrri vouiaMARKSOCIAL MEDIA BRANDIt is vital that you trademark your social media brand.In this modern world,social media is a fantastic way to get to speak to your customers directly,it forms a huge part of your online brand,online trust,and can not only drive visitors to your website,but can actually drive direct sales. why Trademark your Social Media Brand? The value in your brand can take a long time and a lot of money.As a small business or startup company,you will know how much time and effort went into establishing your brand in your marketplace.This could potentially all be over in an instant without the right trademark protection. Evidence of Trademark for your Social MediaThe most cost effective way of doing this,is to register yourlegally binding trademark.It is much quicker and easier to , ( /make an application to a social media platform armed witha registered trademark,than going throisgh a lengthy andcostly litigation process to obtain a Court Order. What can you do toProtect your Brand Online? Do you have a registered trademark?EHaving a domain name,a registered business name orregistered company name at ASIC may not be enough toenforce your rights online. I Is the infringing party providing the same _ goods I services as you? Trademarks are registered under classes of goods and services.The infringing company may be allowed to exist if it is not in the same classes of goods and services and your business.It relies a lot on the intention ofthe infringing party. Where does the infringing party trade?E Trademarks arejurisdictional!This means that a registered / Itrademark are mostly only enforceable in the jurisdiction in which it was registered..-So,if you have a registered trademark;the infringing party is providing the same or similar goods or services as you;and they are doing it within Australia then you are in a really strong position to be able to contact the social media platforms and enforce your rights.D Register your Social Media Trademark Todaythat you register your business trademark linked to your social media.Don't let infringing parties make money off all of your hard work. To avoid all the potential problems that could arise it is vitalasQuick Off The Mark Trademark Servicesw? w inllrr / /quit k