®

Brand Reference Guide

01

LOG

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& I

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Full Color Logo Guidelines:• Preferred signature logo for print and web.

• Always use logo lockup as shown, with colors indicated.

• Logo should not be violated with other graphics or type.

Black and White Logo Guidelines:• Use only in limited applications, such as engravings, limited color or challenges in size.

• Logo should not be violated with other graphics or type.

TV_logo

alt_TV_logo

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TV_Icn_01

TV_Icn_02

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02CO

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pms 240c6 m100 y26 k0

pms 187 c0 m100 y79 k20

pms Black c0 m0 y0 k100

pms Yellowc0 m1 y100 k0

White

pms 131c0 m32 y100 k9

pms 229c0 m100 y61 k43

pms 431c11 m1 y0 k64

pms 646c65 m30 y0 k11

pms 556c42 m0 y33 k27

Core Palette

Secondary Palette

Hands Off My Tender Vittles™ I Love My Tender Vittles™

I (heart) My Tender Vittles™

DUMP THE CLUMP™

Meow!™

Here Kitty- Kitty!™

Moist and Meaty™

Come and get your Tender Vittles™

Not finicky, selective™

Ask nicely!™

Watch your paws™

Connoisseur of Tenderness™

For the discerning cat™

Yes, please!™

Love Me Tender Vittles™

Easiest way to your cat’s heart™

03

TAG

LIN

ES

These phrases can be featured as logo lockups or in suggested fonts on the next page.

04FO

NTS

Cooper Black

ABCDEFGHIJKLNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@#$%

The DreamerABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

HouseMovementsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

FLYER FONTS: WONDERFUL

abcdefghijklmnopqrstuvwxyz0123456789 !@#$%

Swing BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#%

*Fonts listed above are available for purchase at www.fonts.com

05

PATT

ER

NS

HK_brdr_01

HK_brdr_02

HK_brdr_03

HK_pat_01 HK_pat_02

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06VI

GN

ETT

ES

TV_Vig_01

TV_Vig_02

TV_Vig_03

TV_Vig_04

TV_Vig_05

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™

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™

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HANDS OFF MY

07

PAC

KA

GIN

G

®

Aliquam ornare tortor sed eros

pulvinar dictum. Sed et nunc

massa. Donec vulputate

vehicula elit ac vehicula. Ut

pharetra magna eu dui laoreet

id dignissim metus facilisis.

Vivamus vulputate tincidunt

arcu et elementum. Donec

molestie, risus ac posuere

scelerisque, turpis arcu

vulputate enim, ornare rhoncus

neque nibh in magna. Aenean

mattis metus vitae sem gravida

hendrerit.

TV_pkg_box

TV_hedr_crd

TV_pkg_htag

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Nunc at placerat sapien. Nulla a metus magna, id posuere purus.

Product NameProduct Description

Nunc at placerat sapien. Nulla a metus magna, id posuere purus. Nulla facilisi. Sed nec ligula sed turpis dapibus varius.

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08PR

OD

UCT

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TRA

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MA

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Trademark guidelines: The likenesses of all Tender Vittles® shapes, artwork and distinctive lettering are protected under the copyright and trademark laws of the United States and other nations. A copyright and trademark notice in the following form must appear on all licensed merchandise and packaging, and in all advertising for any Tender Vittles® licensed merchandise:

Tender Vittles® RetroBrands U.S.A (year)

Tender Vittles® Style Guide/DVD usage: This style guide has been prepared in digital format. A printable PDF of these pages can be found within the DVD’s contents. All titled assets can be found in the art folder within their coordinated sections, e.g., logos, vignettes, patterns, etc.