What kind of media institution might distribute your

product and why?Publishing house | E-zine | Smartphone App

Publishing house

Some publishing houses

Sell 217 million +magazines yearly

4 brands of music magazines

distributed every 4 weeks

Publish magazines Elle, Cosmopolitan,

Harper’s Bazaar publish a print edition,

a mobile enabled

website, a digital replica

and a PDF version of content.

Ezine (E-magzine)

Trusted by 384,586 publishers worldwide

They can help you sell your publication digitally

and/or as a print.

They can tailor and distribute your content for specific platforms and devices such as

Apple & Android

They have advanced analytics which tracks the progress of your content worldwide.

Personal URL to share

Content can be embedded in your

website and on social media

You can create a digital flip book in

minutes by uploading a PDF or

use their professional web

editor or templates

You can make your content interactive with video, audio, animations and

slideshow.

Advanced statistics analyse what your readers are reading (how long for) and

what they’re sharing

You can schedule your

publication release up to 30 days in advance

Print your publication to

distribute worldwide

InDesign plug-in

• Interactive content• Distribute on a range

of platforms and social media

• Specific reads for each age

Some of the brands using Issuu:

View on any device

Interactive media(audio, video,

links)

Display your content on your own website

• Multi-channel distribution• Offline edition• Cross platform device enabled• Comprehensive tracking

statistics• Upload PDF > publish• Edit without re-publishing

Smartphone apps

Push notifications

Live stats Offline reading

Social media integration

Supports both iOS &

Android devices

Unlimited downloads & issues

Supports video & audio

content

App store optimisation

15 million+

users

40+ interactive elements

• Sell your publications• Push notifications• Guided reading for

audience• Cross platform digital

publishing

• Publishes to all mobile devices, browsers and desktops

• Interactive content• Push notifications

Overall, if I was to publish my magazine I would use an e-zine publisher. This is because they can provide the best of both worlds, an online magazine and print publication. This means my consumers can choose between which method they want to use to view my content and It can appeal to readers who like traditional magazines, yet still keep up with today’s advancing technology and the generation who like everything digital. Joomag is perfect for this. Firstly, if I distributed my magazine with Joomag, it would mean there’d be no limitations to who can view it because they distribute and tailor content for all mobile and tablet devices which means no one will be left out. I feel this is important because I have used both an iPhone and Android and it was really frustrating that I couldn’t use certain apps on my Samsung that I was previously able to on my iPhone. I would not want potential readers to feel like this, and with Joomag they wouldn’t have to.

In terms of technology, Joomag and a few of the other e-zine publishers provide interactive magazine features,; as a Music magazine, I feel this can be very beneficial because my readers would be able to hear songs and watch music videos which will give them the full experience of any magazine story.

I would also be able to make social media links active on my magazine which means a pop up of my magazine’s social sites can appear and the reader won’t be redirected away from the magazine page. It also means the reader doesn’t have to remember to “follow Khords” as they can do it easily from the magazine. I also found during my research that users engage more with interactive digital media than they do with standard digital media.

I do like the idea of a smartphone app for my magazine, especially because I could use push notifications to remind consumers there’s a new issue or persuade them to read an exclusive story. Although, with an e-zine, they can create html 5 websites for smartphones which means taping, zooming and pinching will run just as smoothly in the phone’s browser as it would in an app. Not to mention, it means the user doesn’t have to download anything in order to read my magazine, this avoids limitations such as “full storage”.

For my target audience (females age 15-23) I feel like a traditional publishing house can only provide me with print (which I can get from Joomag anyway) which won’t interest or appeal to my young audience as much as a digital magazine would.

Lastly, it’s easy for a e-magazine to be embedded and shared on social media which means it’s likely to reach more people and I would be able to see progress as Joomag and Issuu can track the progress of your magazine worldwide with advanced analytics.