Embed Size (px)
Citation preview
4th Tuesdays: A Legal Marketing Update For
Lawyers(May 2016 Session)
Introduction
Victoria Blute
›
LawLytics Community Manager
Panelists:
›
Attorney & LawLytics CEO LawLytics Sr. Marketing Strategist
Dan Jaffe Larry Bodine
Dan Jaffe, Attorney & LawLytics CEO
›
● J.D. - 1998● Admitted in WA & AZ● 10 years in private law practice● Built practices in Seattle & Phoenix● 100+ jury trials to verdict● Co-founded LawLytics in 2011● + 7 years in legal technology
Larry Bodine, Attorney & Senior Legal Marketing Strategist
›
● Admitted in WI in 1981● Editor, The National Trial Lawyers &
Mass Tort Nexus● Former editor of Lawyers.com & The
ABA Journal● Former director of marketing, Sidley
Law Firm● Legal marketing blogger
About Our May 2016 Session
● Are you a “Super Lawyer”?
● How super is your marketing control?
● Long tail search
● The sunk cost fallacy & your law firm’s website
● How to switch website companies safely
● Consolidating multiple websites/blogs
● Why your website needs a built-in blog
Accolade Advertising
Are you a “Super Lawyer”?
So you’re “super”...
But are you in control of your messaging?
Long Tail Search
What is long tail search?
How does it affect your law firm’s website and business?
Long Tail Search For Attorneys
The Sunk Cost Fallacy & Your Law Firm’s Website
Can a once-great website be saved?
When is it time to start a new one?
Changing Website Companies
How to seamlessly transition with minimal stress…
Webinar: June 8, 2016 @ 10 AM PDT
Consolidating Multiple Websites/Blogs
When should you have more than one?
When should you consolidate them?
Built-In Blogs
The benefits of having an integrated blog on your law firm website...
