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Salene Kraemer's slides for panel on social media. Her focus was blogging.
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IWIRC TALKS:
An In-Depth Look
at Social MediaApril 24, 2014 – IWIRC Spring Program,
Washington, D.C
Carrianne Basler of AlixPartners, for Twitter
Salene Kraemer of MAZURKRAEMER, for Blogging
Natahsa Labovitz of Debevoise, for Facebook
Pia Thompson of Navigant, for LinkedIn
Sarah Frankel, Moderator
Social Media Platforms
Description Intent Audience Features
LinkedIn Professional Colleagues and professional acquaintances
-Bio Visibility-Contact Management-Link sharing-Direct Messaging-Two-Way Environment
Facebook Primarily Personal, Professional Potential
Friends, family and professional contacts you deem worthy
-Photo Sharing-Content Updates-Link Sharing-Direct Messaging-Two-Way Environment
Twitter Personal and/or Professional
Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are…
-Content Updates (Limited text field)-Photo Sharing-Link Sharing-Direct Messaging-Two-Way Environment
Blogging WEB LOG. A journal that is on the internet, chronologically ordered
Personal and/or Professional
Whomever you target, people with same passion/interests
-Self-managed and unrestricted content -Two-way environment-Text, Video, Photo, Link sharing-Generates higher search engine rankings
Blogging
What it is?
What does it do for me? In
Plain English Business Blog
Steel Valley Bankruptcy Blog
Where have we seen it?
Tips
Do’s/Don'ts
Cautionary Tales
Salene Mazur Kraemer
All copyrights reserved @2014
4
MY SOCIAL MEDIA STORY
LINKEDIN: (2007) 1,000+ connections
BUSINESS BLOG: (November 11, 2009) 76,700 + hits, 88+ posts, 39 followers“In Plain English”
Business Bankruptcy Blog (2013)
“Steel Valley Bankruptcy”
FACEBOOK FIRM PAGE: 228 likes(2010)
TWITTER: @salenekraemer
(2009) 1147 followers
FACEBOOK Photography PAGE: 278 likes (2013) “Through
My Eyes”
FLICKR: (2011) salene
photostream
MAZURKRAEMER LAW Born!!! (October 2009)
5
LINKEDIN:
TWITTER:
LinkedIn 1,000+
Followers
Twitter 1,000+ Follower
s
Flickr 1,000
+ posts
Facebook200+
Followers
6Blogging: What is it?
Discussion or information site on Internet
Frequent posts/entries
Most recent post is first
Single or multi-author blogs
Single or multiple subjects
Art blogs, photoblogs, vlogs, food blogs, podcasts
Permalink pages
Comments
Archives
Categories
Header
Text, images, video, songs, and links
Blogger, wordpress, Technorati
Higher search engine rankings
Steel Valley Bankruptcy Blog
8
9
Blogging: What Has It Done For Me?
Humanize myself and my firm (Ex. 1, 2, 3, 4)
Evidence Industry Know-How (Ex. 1, 2, 3)
Add Value/Inform (Ex. 1, 2, 3, 4, 5, 6)
Promote events (external (Ex.1), internal (Ex. 1, 2))
Educate clients re: trends and local resources (Ex. 1, 2, 3), community interests (Ex. 1)
Spotlight clients/business people (Ex. 1, 2, 3)
Evidence legal expertise (Ex. 1, 2, 3) and inform re: news (Ex. 1, 2, 3)
10
Attract New Stakeholder
s• Clients,
supporters• Referral
sources, partners
• Investors, lenders
• SEO traffic
Connect/Participate with Client Communiti
es• Create
buy-in/loyalty• Multiplier
effects of clients’ communities
• Develop relationships
• Gather information re: specialists, clients, competitors
Exhibit Unknown Aspects Business
• Charity, corporate culture
• Provide glimpses into personal lives of owners
• Reveal behind the scenes
What Has Blogging Done for Me?
11Where Have We Seen It? ~Bankruptcy Related Blogs
ABI Blog Exchange
MAB: Newspaper: Wall Street Journal Bankruptcy Beat: Lisa Donahue
Fox Rothschild’s Bankruptcy Litigation Blog
In the Red: Cooley Law Firm
Weil Bankruptcy Blog
SEE ALSO ABA Journal Blawg Directory
12Where Have We Seen it?~Lawyer Blogs
http://www.scotusblog.com
http://www.divorcediscourse.com
http://www.adamsmithesq.com
http://www.loweringthebar.net
http://www.socialmediaemploymentlawblog.com
http://californiaemploymentlaw.foxrothschild.com
SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com
http://www.cordellblog.com/blogging/some-of-my-favorite-business-blogs-1/ and http://www.cordellblog.com/client-development/is-it-ok-to-show-a-little-personality-in-your-blog-posts/
13Where Have We Seen It~Business Blogs
http://sethgodin.typepad.com
http://blogs.hbr.org
http://www.fourhourworkweek.com/blog/
http://lifehacker.com
http://www.copyblogger.com/blog/
http://www.socialmediaexaminer.com
http://www.ducttapemarketing.com/blog/
SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com http://
www.cordellblog.com/blogging/some-of-my-favorite-business-blogs-1/ and http://www.cordellblog.com/client-development/is-it-ok-to-show-a-little-personality-in-your-blog-posts/
14Basic Blog Writing Tips
Niche subject matter
Discover voice
Repurpose Content
Tell stories
Survey readers
Respond to Comments
SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com/blogging and Bair & Gardner, Blogging for Dummies (5th ed. 2014)
15Basic Blog Writing Tips
Catchy Title
Reader Friendly (font, white space, length, one image)
Disseminate Widely
Post Regularly
Add Disclaimers
Guest Bloggers
SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com/blogging and Bair & Gardner, Blogging for Dummies (5th ed. 2014)
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PROTOCOL/ETIQUETTE: The Don’ts
BLOGGING ETIQUETTE:The Dos and The Don’ts
DO
Comply with any corporate policies
Add value
Be authentic
Demonstrate expertise
Follow Diverse Users/Content
Read shared links
Be respectful
DON’T
Forget your acts may be imputed
Be negative
Be insincere or fake
Make a sales pitch
Refer to confidential info
Give away too much personal data
Swear
Mention politics/religion
Spam
17BLOGGING: CAUTIONARY TALES Tarnish reputation
Get fired/not hired
Alienation
Uninsured events
Used as Evidence
Ethics or Licensing Violations
Inaccurate Information
Who Owns It?
Viral
Permanent
Non-private
BLOGGING: CAUTIONARY TALES
18
Policies
Monitoring
Direct or vicarious liability (copyright, trademark, harassment, defamation, discrimination, negligent hiring) with criminal or monetary penalties
Inadvertent disclosure of confidential and/or $ info
Deceptive trade practices
Social media loafing
