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Adam SchmidtGillian BargerJasper Jacobs
Brandon CahlanAlli Williams
What is our product?
Psychographics
•Passionate about outdoor sports•Bargain hunters•Environmentally and health conscious•View these sports as lifestyle rather than recreation•Active all year around
Target Market
"Boarding is a part of my life. I budget my money every year so I can buy a pass and gear as I need it."
Meet Mark
Meet Cindee
”Hiking is a part of my weekly routine, much like going to church. It’s just something I do on a regular basis, it’s very ingrained in my life."
“The Lodge provides its customers with expert advice and products to get you on your next
adventure”
Positioning
Our direct competitors:
Obstacles
Brand Loyalty
Opportunities
Our location
Marketing Strategies
•Create Awareness•Communication channels•Online•Local Events•Print•Radio
Other ads will showcase a specific sport we sell gear for
Pedal to the Peak
We’ve got the
Gear & Expertise you need to get there.
Attempt the Double Diamond
We’ve go the
Gear & Expertiseyou need to get there.
Try Before You Buy
Budget
15% PR40% Advertising40% Promotions5% Creative
Sales
PRAdvertisingPromotionsCreative
40%
40%
15%
5%
Sales
Sponsored Events
Sponsored Athletes
SWAG
Promotions
15%
15%
10%
AdvertisingSales
Radio
Online
15%
15%
10%
