Adam SchmidtGillian BargerJasper Jacobs

Brandon CahlanAlli Williams

What is our product?

Psychographics

•Passionate about outdoor sports•Bargain hunters•Environmentally and health conscious•View these sports as lifestyle rather than recreation•Active all year around

Target Market

"Boarding is a part of my life. I budget my money every year so I can buy a pass and gear as I need it."

Meet Mark

Meet Cindee

”Hiking is a part of my weekly routine, much like going to church. It’s just something I do on a regular basis, it’s very ingrained in my life."

“The Lodge provides its customers with expert advice and products to get you on your next

adventure”

Positioning

Our direct competitors:

Obstacles

Brand Loyalty

Opportunities

Our location

Marketing Strategies

•Create Awareness•Communication channels•Online•Local Events•Print•Radio

Other ads will showcase a specific sport we sell gear for

Pedal to the Peak

We’ve got the

Gear & Expertise you need to get there.

Attempt the Double Diamond

We’ve go the

Gear & Expertiseyou need to get there.

Try Before You Buy

Budget

15% PR40% Advertising40% Promotions5% Creative

Sales

PRAdvertisingPromotionsCreative

40%

40%

15%

5%

Sales

Sponsored Events

Sponsored Athletes

SWAG

Promotions

15%

15%

10%

AdvertisingSales

Print

Radio

Online

15%

15%

10%