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SHOW ME THE MONEY – MARCH 2012 Arthur Madrid CEO, Pixowl arthur@ pixowl.com How did we reach 5M downloads with our first game?

Show Me The Money - Pixowl - March 2012

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Page 1: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

Arthur Madrid CEO, [email protected]

How did we reach 5M downloads withour first game?

Page 2: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

33

Our first game did 5M downloads in 6 months!

Download it on

Page 3: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

“From a BIG concept to a SIMPLE execution…”

Concept: A cartoonist, a serial entrepreneur and a developer…

want to develop games using the same cartoon character to retain user

and grow the IP value.Execution: Make the classic “Snake game” and design

an original character.

Page 4: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

3 Top Mistakes that I did /all entrepreneurs do…

#1: Don’t make a first version too complicated!

Page 5: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

3 Top Mistakes that I did /all entrepreneurs do…

#2: Don’t think your product will be for everybody!

Hardcore VS. Casual

Page 6: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

3 Top Mistakes that I did /all entrepreneurs do…

#3: Don’t think “money”, think “people”!

X

Page 7: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

3 Tips

#1: Build a great team of founders

Page 8: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

3 Tips

#2: Be/Make friends: investors, advisors, partners…

However important can be your advisors, investors, clients, partners…do not work with them if you can not

take a beer with them!

Page 9: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

3 Tips

#3: Iterate!

Learn to assume endless loop before deciding.

Page 10: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

11

Seed Round with Business AngelsKima Ventures, Martin Varsavsky (Ya.com,FON), Fabrice Grinda (OLX,Zingy)

12 Employees (San Francisco/Buenos Aires)

2 Games Released - 2 Games in Progress

5M Players in 6 Months

Where we are

Page 11: Show Me The Money - Pixowl - March 2012

SHOW ME THE MONEY – MARCH 2012

QA