SHOW ME THE MONEY!!

Dennis Chippa

Chippa Communications

Chipcom12@gmail.com

Background-Who Do I think I Am

Over 20 years in television 30 years with non-profits, charities, mainly as media relations, fundraising and public relations

(This means I have been on both sides of the camera, and both sides of many campaigns)

The Brand

Recognize these?Recognize these?

FUNDRAISING AND MARKETING

Marketing = your value to clients(What’s in it for me??? How do you tell me what’s in it for me??)

Two types, soft and hard marketingHard marketing/fundraising, you have a set event

-Soft marketing, it’s an image you represent that gives you potential money

THE BOTTOM LINE

Marketing goals further the organization’s mission.

Make sure, therefore, they fit together. WATCH FOR HAND GRENADESWATCH FOR HAND GRENADES

working on campaigns that will not enhance your image, or may damage it (big money sign in front of a soup kitchen, CAMH fundraiser with licensed area)

Internal financial documents obtained by the Star show much of the money donors give to the Leukemia & Lymphoma Society of Canada is spent on fundraising and administrative costs.

Jeff Vinnick / for the Toronto Star For every dollar raised by Canada’s premier leukemia charity in

the past two years, just 11 cents went to researchers working to find a cure for blood cancers.

Much of the $30 million the Leukemia & Lymphoma Society of Canada raised in this time period through walks, runs and bottle drives covered fundraising and administrative costs, a Star investigation has found.

PEOPLE GIVE BECAUSE…

They believe in the causeIt’s a fun eventThere’s something in it for themThey have the cash to donate

But What If They Don’t Like You?

HIV/AIDS may have been the first disease to be first disease to be discriminated against, based on how people got itdiscriminated against, based on how people got it. Negative Images and Negative ideas and myths ideas and myths have hurt the AIDS Movement, especially in a small community like North Bay

SO, WE DO BOTH HARD AND SOFT FUNDRAISING

11

So How do We Raise Money??

FUNDRAISING-SHOW ME THE $$$$$$

-When you’re involved with fundraising, you must pre-plan

HOW MUCH DO I WANT TO RAISE?HOW MUCH DO I WANT TO RAISE?WHO DO I WANT TO RAISE IT?WHO DO I WANT TO RAISE IT?WHAT DO I WANT TO DO TO RAISE IT?WHAT DO I WANT TO DO TO RAISE IT?HOW WILL THIS WORK IN WITH OUR HOW WILL THIS WORK IN WITH OUR

AGENCY’S GOALS??AGENCY’S GOALS??

FUNDRAISERS—The ‘lights’ of fundraisers

Fundraisers can be red, green or yellow lights

depending on people, time, effort and returnreturn

LET’S PLAY TRAFFIC LIGHTS

walksanything a thonsgrant applicationsanything involving much effort has potential risks (Raffles, car washes, teas, bake shows, etc. Much effort, little return)

door to door campaigns

WHEN SOMEONE ELSE DOES MOST OR ALL OF THE WORK, THIS IS A GOOOOOOD THINGGGGGG

LET’S TAKE SOME LET’S TAKE SOME IDEAS ABOUT IDEAS ABOUT FUNDRAISING AND FUNDRAISING AND TALK ABOUT WHICH TALK ABOUT WHICH LIGHT IT CAN BE, LIGHT IT CAN BE,

Workng WithThe Media

THE TEN COMMANDMENTS OF WORKING WITH MEDIA

MEDIA AGAIN…..

Seven Steps to a Successful Seven Steps to a Successful Campaign involving mediaCampaign involving media

•Questions??Questions??•Comments??Comments??

•If you want more information If you want more information or help, contact me at or help, contact me at chipcom12@gmail.comchipcom12@gmail.com