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10 November 2010
Deutsche Bank Paper Seminar Jan Johansson, President and CEO
10 November 2010222
� Net sales SEK 111bn
� 45,000 employees and sales in more than 100 countries
� World’s third largest hygiene products company
� TEN and Tork leading global brands for incontinence care and Away From Home tissue
� Europe’s largest private forest owner
� Europe’s second largest packaging company
SCA GroupA global hygiene products and paper company
10 November 2010
0%
20%
40%
60%
80%
100%
1997 2008 09
3
% of net sales
Hygiene productsPackaging and
Forest Products
42%60%
40%58%
1999 2009
SCA GroupHygiene business is growing
10 November 201044444
Forest Products
Packaging Tissue
Personal Care
37%
25%
15% 23%
Sales 2009: SEK 111bn
SCA GroupSales and EBIT split 2009
32%
39%
25%
4%
Sales split
EBIT splitEBIT split
10 November 20105
Leading market positionsGlobal and regional
Europe
Tissue: 1
Corrugated board: 2
Baby diapers: 3
Incontinence care: 1
Privately owned forests: 1
Australia
Feminine care: 1Incontinence care: 1Tissue: 2
Mexico
Incontinence care: 1
Tissue: 2
Feminine care: 3
Baby: 3 Global
Incontinence care: 1
AFH tissue: 3ColombiaIncontinence care: 1
Feminine care: 1
Tissue: 1
North America
AFH tissue: 3Incontinence care: 3
Nordic region
Incontinence care: 1
Baby diapers: 1
AFH tissue: 1
Consumer tissue: 2
10 November 2010
SCA Group Strategic Direction
6
10 November 20107
GrowthHigh potential in markets with low penetration
Usage of hygiene products
Units/capita/year Units/child/year Units/woman/year
Western Europe Eastern Europe Latin America AsiaNorth America
Kg/capita/year
Penetration in mature
markets around 35%
7
10 November 201088
� Strong SCA positions
� Good market growth
� Favourable socio-demographics
� Joint venture
� Good market growth
� Favourable socio-demographics
Our growth markets
� Market tests of Incontinence care
products
10 November 20109
Increased pace of innovationStrengthens market positions
10 November 20101010
Q3 2010 vs Q3 2009SCA market update
�Significantly increased raw material prices� Pulp, OCC, recovered paper
� Raw material costs increased SEK 1.8bn
�Stronger SEK to other currencies� Negative sales impact of SEK 1.5bn equivalent to 6%
�Hygiene business
� Good growth for Incontinence care, Feminine care and AFH tissue
� Continued good growth in emerging markets
�Packaging and Forest Products� Increased demand for Packaging
• Corrugated volumes increased 4%
� Publication paper volumes flat
� Increased volumes for solid-wood products and pulp
10 November 201011
Q3 2010 results
SEK millions Q3 Q3 Change, Change, Q2
unless otherwise stated 2010 2009 Q3/Q3,%* Q3/Q3,%** 2010
Net sales 27,204 27,108 0 6 27,652
EBIT* 2,574 2,576 0 2 2,440
EBIT margin* (%) 9.5 9.5 8.8
Profit before tax* 2,274 2,199 3 2,196
Earnings per share (SEK) 1.95 1.82 7 2.04
Cash flow from current operations 2,194 4,259 1,668
* Excluding restructuring cost
** Adjusted for exchange rate movements
10 November 20101212
Net debtAnd debt payment capacity
%SEKm
33%35%
33%36%
33%
10 November 20101313
Personal CareQ3 2010 vs Q3 2009
13
-1%
13.1%11.4%**
-14%**
SALES SEKm
EBIT SEKm
6,1976,125
810
697**
Q3 2010 Q3 2009
* Adjusted for exchange rate movements
** Excluding restructuring costs
*** Excluding restructuring costs and adjusted for exchange rate movements
�Sales decreased 1% (+2%*)� Incontinence care increased 4%*
� Feminine care increased 5%*
� Baby diapers decreased 4%*
� Emerging markets increased 7%*
� Incontinence care increased 14%*
�EBIT decreased by 14%** (-11%***)� Higher volumes
� Higher raw material cost
� Increased market activities
Q3 2010 Q3 2009
EBIT margin
10 November 20101414
TissueQ3 2010 vs Q3 2009
-2%
EBIT margin 10.9%7.6%
-32%
10,1479,924
1,102
753
EBIT SEKm
Q3 2010 Q3 2009
Q3 2010 Q3 2009
�Sales decreased 2% (+2%*)� Consumer tissue increased 1%*
� AFH tissue increased 4%*
�EBIT decreased by 32% (-31%*)� Higher raw material costs
� Higher prices
� Synergies from acquisition
� Lower other production costs and energy costs
SALES SEKm
* Adjusted for exchange rate movements
10 November 20101515
PackagingQ3 2010 vs Q3 2009
6%
2.5**%6.9%
6,9467,392
172**
512
SALES SEKm
EBIT SEKm
* Adjusted for the divestment of the Asian packaging business and exchange rate movements
** Excluding restructuring costs
Q3 2010 Q3 2009
Q3 2010 Q3 2009
�Sales increased by 6% (24%*) � Higher prices and volumes
�EBIT increased to SEK 512m (172)**� Higher prices and volumes
� Savings from restructuring program
� Increased raw material costs
� Negative currency impact
197%**
EBIT margin
10 November 20101616
Forest ProductsQ3 2010 vs Q3 2009
7%
14.9%15.5%**
11%**
4,1454,415
617685**
SALES SEKm
EBIT SEKm
Q3 2010 Q3 2009
Q3 2010 Q3 2009
�Sales increased by 7% (8%*)� Publication papers
• Lower prices
� Pulp and Solid-wood products
• Higher prices and volumes
�EBIT increased by 11%** (7%***)� Publication papers, decreased EBIT
• Lower prices
• Increased raw material costs
� Pulp and Solid-wood products, increased EBIT
• Higher prices and volumes
* Adjusted for exchange rate movements
** Excluding restructuring costs
*** Excluding restructuring costs and adjusted for exchange rate movements
EBIT margin
10 November 20101717
Outlook 2010
� Hygiene businesses� Good demand� Seasonally weaker demand in Q4 for AFH tissue North America� Full impact in Q4 of price increases in Tissue
� Packaging� Seasonally weaker demand in Q4� Increasing prices
� Forest Products� Good demand
10 November 201018
Q&A
10 November 201019