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White Hat SEO Techniques
In this brave new world of content and post Google algorithm changes such as Panda, Penguin and Hummingbird, white hat SEO is the only way to go if you want your site to get ahead and become a
useful part of the internet.
What is White Hat SEO?
In simple terms, it’s
using various techniques that ensure
that your site performs well in the SERPs
without resorting to
what essentially
many people now refer to as cheating.
White Hat SEO TechniquesWhite hat, on the other hand,
uses organic techniques and demands quality in a site in order to ensure it performs
well for search.
• Written content• Images and video• Meta information• Site architecture• Site performance
www.toucan.ae
A Note On Keywords• Keywords still hold value but must be used correctly. Many SEO professionals don’t bother putting keywords in the "Meta Keyword" section of the website since Google doesn’t consider them anymore.
• Your keyword research should be based around your website's content (text, images and video) & products.
www.toucan.ae
Giving Value To Your AudienceThe best possible way you can perform well in the search
results is by giving value to your audience and building online authority in your niche:
www.toucan.ae
Giving Value To Your Audience
Optimize your website to make it search engine friendly by:• adding unique title tags to each page of your site
• adding unique meta description to each page of your site• adding descriptive alt tags to every image on your website
• adding header tags • adding correct robots.txt file to your website• adding correct sitemap to your website
www.toucan.ae
Get you Basic Right :Build easy to navigate, responsive website• Put together great quality, informative
content to your website
Suite 16, Shoppes of Maraval3A Saddle Road, MaravalTrinidad & TobagoTel: + 1 868 628 5453www.webfx.co.tt
Trinidad & Tobago Damac Executive Heights,
TECOM,Office 801, 8th Floor
P.O. Box 112888, Dubai,U.A.E.
Tel: +971 4 435 5959www.toucan.ae
DubaiSuite 202
34 Annette CrescentKingstonJamaica
Tel: 1 876 925 3624
Jamaica
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