TBWA

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Black Hat SEO.

Past, Present and Future of Search Spam.

Presentation Outline for SXSW PanelPickers

It is a rite of passage in all aspects of life

Why go the long straight route when there is a shortcut?

Hacking is human nature

Gaming the system

The lure of getting one over on the man is indeed powerful

Spam is strangely delicious

I’m talkin’ to you Hawai’i

Photo attribution : Cosmic Bandita http://www.flickr.com/photos/cosmic_bandita/

What are you willing to do to win?

Photo attribution : Monosnaps http://www.flickr.com/photos/dubpics/

Do you have to pick sides?

Photo attribution : KrisnFred http://www.flickr.com/photos/krisnfred/

The early days of search spam

Keyword stuffing and hiding makes porn rank for Disney searches

Search engines very vulnerable when just relying on on-page analysis to build rankings

50 techniques from the past

The list is exhaustive from white-on-white text and meta tag keyword stuffing to link and content farming.

We will get into some of the most interesting and obscure with specific examples and gruesome details.

Why Google took offRight place, right time

Effective use of link signals (PageRank)

Ongoing battle with spam

Enter the Lone RangerMatt Cutts, you take the fun out of everything

Is this a ransom photo?

Photo attribution : http://www.mattcutts.com

Beware the Panda

Photo attribution : Jon Gerin http://www.flickr.com/photos/jgarin/

Penguins everywhere

Photo attribution : Susan Renee http://www.flickr.com/photos/susanrenee/

What works now?

Vote this presentation up and attend in Austin to hear this

Image attribution : Blekko Spamclock http://spamclock.com

Black Hats are ImmortalThe more things change the more they stay the same

New domains means new frontier and Big $ € £ ¥ to be made

Global search volume grows and grows

People will always jump off tall buildings

Photo attribution : Santi Molina http://www.flickr.com/photos/ontilnow/

TBWA

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Thank you.

Jonathan Ashtonhttp://www.linkedin.com/in/jonathanpashton